singapore meet up android developers 180913 app monetisation
DESCRIPTION
App Monetisation - 4 Secrets to Success (Singapore Android Developer Group Meet Up 180913)TRANSCRIPT
App Monetization4 Secrets to Success
David YinGM – Developer Alliances
GLOBAL INNOVATION FOCUSED
A Global Mobile Advertising
Network
31+ BN AD REQUESTS / MONTH
10% SOUTH AMERICA
7% NORTH AMERICA
11% EUROPE
33% INDIA
14% MIDDLE EAST & AFRICA
11% REST OF ASIA
14% SE ASIA
GLOBAL AUDIENCE
World’s SIMPLEST
App Monetization Platform for Developers
1 2 3AppWrapped!Any App AppWrapperTM
APP FILE
Works with existing app file
One Click ToolNo Coding Needed!
App with Monetization
$
ONE CLICK, Zero Coding!
�
Smart FeaturePhones
THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS
Tablets
Smart Phones
11
LAUNCH AD:Featured before App starts
EXIT AD:Featured on exiting the App
PREMIUM AD UNITS
16
eCPM US$5 CTR = 10% Fill Rates = +90%
Monetize with AppWrapperTM20,000+ APPS
Developer Partners (Global)
App Monetization4 Secrets to Success
CREATE “HYBRID” MODELS
PAID:In-App
Payment
FREE:Ads based revenue
PAID:In-App
Payment
FREE:Ads based revenue
Combine
Free and Paid Models
USE POWERFUL AD FORMATS
COVER PAGE BACK PAGE
ANY
APP
RICH MEDIA FORMAT+
RIGHT PLACEMENTLAUNCH AD EXIT AD
AD MEDIATIONCHOICE + CONTROL
HIGH FILLBUT
LOW eCPM
REGULAR MEDIATION TAKES AWAY MONEY
60% share 60% share
€ 100€ 60 € 36
OWN AD SALES
Direct Ad Sales Team1
CHOOSE NETWORKS
Setup & get paid directly by Ad
Networks of your choice
2
REST OF NETWORKS
Aggregation of long tail Ad Networks
3
HOUSE ADS
Leverage your user base to promote
your new apps
4
e C P MHIGH FILL
+
HIGH eCPM
MAXIMIZE DISTRIBUTION
OTHER APP STORES
OEM DEALS
Summary
CREATE “HYBRID” MODELS
USE POWERFUL AD FORMATS
1
2
3
4
AD MEDIATION : CHOICE + CONTROL
MAXIMIZE DISTRIBUTION
Awards & Recognition
We have been awarded:
• Media Company of the Year 2012- MMA Smarties
• Red Herring Top 100 - Asia
• Fastrack Top 20 Startup – Techcircle
• Fastest Growing Company in the Portfolio –IDG Ventures
Our CEO has been recognized:
• Mobile Professional of the Year - Mobbys
• #22 on India’s First Digital Power 100 –Impact
• WAT Award – Mobile Entrepreneur of the Year
David YinGM - Developer Alliances (SE Asia)[email protected]+65 9073 2176