developing monetisation strategies for the...

vince Maretdirector,e-Labbouygues

Jean-paul Krivine ProjectdirectorSmartenergy-SmartHomeedFenergy

antonio rodríguez del Corral businessdevelopmentdirectorMundo-R

benjamin sarda HeadofMarketingOrangeHealthcare

adrian thurlow directorCreativeTechnologybT

robert FrankeHeadofContentMagicInternet/ProSiebenSat.1Media

emma scottManagingdirectorFreesat

paweł Fecko SalesandCustomerCaredirectorINea

• over 200 attendees

• 80% C-level

• 44% operator attendanCe

www.digitalhomeworldsummit.com

DEVElOPInG MOnETISATIOn STRATEGIES FOR THE COnnECTED HOME

alvaro Gallardo directorSmartHomeServices&assistanceatHomeOrangeFrance

Jürgen hase VicePresidentM2MCompetenceCenterdeutscheTelekom

Marco romero GlobalHeadProductMarketing,M2MTelefonica

Marianne tamborini CMOSmartHomeProductSwisscom

Hear from 40+ industry leading speakers including:exCitinG neW proGraMMe

Only £850 *Limitedtimeonly

For serviCe providers

“An extremely useful event – both for generating business opportunities and creating awareness on new approaches for serving this market” divisionaldirectorforTechnologyStandards,sony europe

ASSociATE SPonSoRS: SiLVER SPonSoR:

PaRTNeRSHIPS:THeKeyTOUNLOCKINGSMaRT-HOMeSUCCeSS a

na

lyst

rep

or

t

PRe-CONFeReNCeWORKSHOP:CReaTINGadIGITaLPROFILeFORCONSUMeRSMustafa KhanbhaiCo-Founder,VirgindigitalHelp

DiAMonD SPonSoR:

plus

4 buildvaluetoyourmarketingcampaignsanddevelopa‘go-to-market’strategythroughadedicatedpre-conferencetutorialbasedonconsumerknowledgefromco-founderofvirgin digital helpandfounderofconsultancyagency,seamlessly

4 Gainholisticinsightaboutopportunitiesinbundlingentertainment,security,healthcareandothersmartservices

ATTENDING COMPANIES fROM 2012 INClUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix labs Arthur D. little Asoka Association of Hungarian Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Channel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected living Connectivity CSI Magazine Current Analysis D2D magazine DECT forum DESS Deutsche Teleko Deutsche Telekom T-Com Digisoft.tv Digital TV Group DlNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDf Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experiencelab eZECOM final multimedia fortum Oyj france Telecom f-Secure f-Secure funke Digital TV futuresource futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards limited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo Kaon Media KC landor Travel Publications last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mlIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalbani Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine long Distance Telephone Philips Platform PR Point Topic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp laboratories of America Sigma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO lT The Daily Times of Bangladesh The Diffusion Group The IET The Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade lusofona Cicant UPnP forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance

What’s neW For 2013?

•Telecomoperators•Cableoperators•Contentproviders

WelcometodigitalHomeWorldSummit!

now in its 4th year, it’s firmly established as the leading industry event

delivering the future of compelling experiences in connected home to

operators and cable companies across the globe.

The connected home industry has become the next big technology

revolution and a dynamic market for investment and innovation from

a variety of markets ranging from entertainment to education, home

automation and security to healthcare, interacting with government

and controlling our energy use.

consumers are becoming more demanding, technologies are evolving,

services are more sophisticated and new innovations are emerging.

With this in mind, Digital Home World Summit provides a unique

opportunity for forward-thinking operators and cable companies to join

together and discuss how to enhance their services and develop innova-

tions which offer differentiation and open new revenue streams.

The event will provide an unmissable learning and networking experience,

with inspiring keynotes from the likes of JuergenHase, Vice President -

M2M competence center, deutscheTelekom; alvaroGallardo,

Director - Smart Home Services & Assistance at Home, OrangeFrance

and Jean-PaulKrivine, Project Director, Smart Energy - Smart Home,

edFenergy.

Expert sessions include panel discussions about ‘go-to-market’

strategies for multiplay services, in-depth analysis and extensive survey

results on consumer uptake of smart services, plus a series of

networking opportunities with leading minds in the industry.

We look forward to welcoming you this 18-19 June 2013.

Kamelija stefanova

ResearchManager

InformaTelecomsandMedia

JoinmeonTwitter@Kamelijas

Who Will you netWorK With?

4 Hearfromthebiggestnamesintheindustry,with80%director/CXOLevelattendance,includingcompaniessuchastelefonica, swisscom, bt, turkcell, ee, bbC and bouygues

4 Learneverythingyouneedtoknowabouttheprogressinunifyingstandardsandachievinginteroperabilitybetweendevices

4 Getvitalinsightintoconsumerbehaviour:werevealresultsfrom6,500respondentsinFrance,Germany,Italy,UKandUS

•energyproviders•Satelliteproviders•broadcasters

•analysts•Consultants

MEDiA PARTnERSASSociATE SPonSoRS: SiLVER SPonSoR:DiAMonD SPonSoR:

• Create,maintainandenhancebrandawarenesswiththemostrelevantaudience

• Positionyourcompanyasamarketleader–buildconfidenceinyourbrandandboostcommercialopportunities

• Generatehotleads-reachyourtargetaudienceandmeetkeyoperatorclients

• Networkwiththeindustry’smostinfluentialcontacts

• Standoutfromyourcompetitors

• Gaugemarketreactiontoyourservicesandproducts

ContaCt us today to sponsor or exhibit:barry Killengrey, SalesManagert:+442070175850e:[email protected]

Leadby:Mustafa Khanbhaico-founder,VirgindigitalHelp,activeGovernorofLSeandfounderofconsultancyagency,Seamlessly

Mustafa co-founded the Virgin Digital Help, a new start-up for Sir Richard Branson’s Virgin Group; he developed the company from a simple idea, raising venture capital and significantly growing the international customer base in the UK and US.

He orchestrated a successful exit when the company was acquired in 2011. A personal challenge to champion consumers in the digital home, Mustafa created Seamlessly, a consultancy helping retailers, telecoms and technology companies create great services to support their customers.

Formally trained on the Mars Management Development Program, Mustafa has proven field experience and a passion for building disruptive start-up opportunities within emerging consumer markets. He is an active Governor of The London School of Economics and a mentor to young entrepreneurs and start-ups.

Key topiCs Covered inClude:

KnowingthedifferentlevelsofITliteracy:howdoyoucommunicateeffectively toeachcustomergroup

Helpingcustomerstohelpthemselvesthroughleverageofself-serveandautomation

enablingagents:adviceontools,remoteaccessandknowledgebasetoenhanceagentsupport

Thebig‘Up-sell’:What,whenandhowtomonetisethecustomer

beneFits oF attendinG: Theworkshopisaninteractivesessionprovidingessentialinsightintocreatingservicestosupportconsumersintheconnectedworld.asanattendee,you’llachievetheknowledgerequiredtobenchmarkyourcustomersupportstrategyandserviceproposition,improveresolutionandNPS(netpromoterscores),reducecallsandgeneraterevenue,plusgainunderstandingintocustomerbehaviour,andhowtoleveragethisinformationtocreatethemostaccurateandeffectivemarketingcampaigns.

pre-ConFerenCe WorKshop Monday17thJune

CreatinG a diGital proFile For ConsuMers

Who Will you Meet at

diGital hoMe World suMMit?

FullConnectedHomeValueChain

Consultants/ Specialists/ Advisors 6%

Telecom Operators 32%

Software Solutions 1%

Set Top Box/CE Manufacturer 5%

Semi-conductors/ Chipsets/Components 5%

Security Solutions Provider 5%

Saas 6%

Research Analyst/Consultant/Press

10%

Remote Management Solutions 0.5%

New Media Service Provider 1%

Network Solutions Provider 1.5%

Industry Association 7%

Home Connectivity Solutions 3.5%

Gateway Software 3%

Energy Utility Provider 6%

OSS/BSS Solutions 0.5%

Encoding/Content Management Solutions

1%

DTT Solutions 0.5%

DVB/IP EPG Solutions 0.5%

Design Company 3%

Cloud-Based Platform Solutions 2%

Broadcaster 6%

Engineer/Technical 8%

CxO/Vice President/ Board 27%

Director/Head/Manager 53%

Other 2%Press/Analyst 4%

“Digital Home World Summit covers all aspects of digital home strategies from key industry players”Manager,StrategyandContent,belgacom

DiAMonD SPonSoR: ASSociATE SPonSoRS: SiLVER SPonSoR:

Theplanissubjecttochangeatthediscretionoftheeventorganiser.

CONFeReNCeROOM

TOeXHIbITION

MeeTINGROOM

MeeTINGROOM

MeeTINGROOM

MeeTINGROOM

MeeTINGROOM

ReGISTRaTION

aRea

reserved

SeniorLevelattendance

neW!


exhibitinG at diGital hoMe World suMMit is the Most eFFeCtive and eFFiCient MarKetinG aCtivity available to you – Meet Multiple ContaCts and ConduCt FaCe-to-FaCe MeetinGs aCross the tWo days:

RunningthroughouttheSummit,enablingyoutobreaktheicewithotherdelegatesinafunandstructuredway.

netWorKinG CirCle - brand neW For 2013!

44% operator deleGate attendanCe

over 200 deCision MaKers

80% C-level

32 Countries

represented

MeeTINGROOM


day one–TUeSday18THJUNe2013

08:30 reGistration and CoFFee

09:00 inForMa WelCoMe & speed netWorKinG session

09:05 ChairMan’s introduCtion Karim taga,ManagingPartner,GlobalPracticeLeaderTIMe,

arthur d. little austria

proliFeration oF Multi-play serviCes in the hoMe

09:10 the sMart hoMe MarKet: Global opportunities – loCal preFerenCes • buildingconsumerawarenessthougheducationalmarketingcampaignsaboutthe

smarthomesystemsandservices • assessingthesizeofthemarket:WhoisinterestedinaNdwillingtopay

forthesecapabilities? • exclusivesummaryofresultsofasurveyofmorethan6,500respondents

inFrance,Germany,Italy,theUKandUS • Identifyingkeymarketsegmentsmostlikelytobeearlyadoptersof

smarthomecapabilities • differencesinregionalpreferenceswillbedescribedfollowedbyStrategyanalytics’

globalmarketforecast bill ablondi,director,SmartHomeStrategies,strategy analytics

09:30 interConneCtinG deviCes and appliCations oF all brands to invent neW business opportunities For netWorK serviCe providers

• HowtobringtheInternetofThingstothenextlevel • Usingacommonlanguagethatmakestheflowofcontentanddevices/applications

dataavailableandusableeverywhere,inapublish/subscribemodel • Thebenefitsofavoidingtoday’sdevicesandapplicationstorunina

closedenvironment • Creatingnewscenariostoinvent“intelligenthomes”thatcare

abouttheuserswithambientoperations benoît Joly,SVPMarketing,technicolor

09:50 MonetisinG the diGital hoMe environMent and CreatinG value For ConsuMers

• Integratingsolidmarketingstrategytoofferadditionalconnectedservices • estimatingtheperceivedvalueofnewservices:howmuchistheuserpreparedtopay

foraddedvalueservices? • Churnreductionexerciseoranewstreamofrevenue? • Spottingmostprofitablevertical–remotehealthcarevsremoteeducation alvaro Gallardo,director-SmartHomeServicesandassistanceatHome,

orange France

10:10 strateGiC panel: developinG the Go to MarKet strateGy: best praCtiCe For pushinG sMart hoMe serviCes to ConsuMers

• Whyaresomeplayerssuccessfulinsellingserviceswhileothersaren’t? • Whichcasestudieshavemadeanimpactworldwide? • assessingthedifferencetosellingphoneservicestosellingValueaddservices • Smarthomeservicesasastandalonebusiness Marianne tamborini,CMOSmartHomeProduct,swisscom alvaro Gallardo,director-SmartHomeServicesassistanceatHome,

orange France Marco romero,GlobalHead,ProductMarketing,M2M,telefonica senior executive,sigma designs–tobeannounced!

10:40 netWorKinG CoFFee breaK

developinG the Cross-deviCe strateGy

11:30 beneFitinG FroM inCreased usaGe oF Multiple sCreens in the hoMe

• Consumersdrivingtheneedforcreateandconsumemediacontentonamultitudeofconnecteddevices

• Userbehaviortospearheadthedevelopmentofnewsolutionsinthehomenetwork • Lookingattheprosandconsfortelecomoperatorsdeliveringbroadbandand

mediaservices yaman alpata,director,digitalMediaMarketing,turk telekom

11:50 developinG perFeCt Cross-deviCe user experienCe • Theimportanceofunifiedbrandedlookandfeelacrossdifferentdevices • Transferringcontentwithoutinfringingrights • Tacklinglimitationswithcontentlicensing robert Franke,HeadofContent,Magic internet /prosiebensat.1 Media 12:10 strateGies For upsellinG serviCes in the MultisCreen

ConneCted hoMe • Usingmultiscreenandappsonmobiledevices • Usingyoursmartdevices/phonesasremotetoimprovethelargescreenexperience • Playgameswithsmartphonesascontrollers hairi soewarso,Vice-President,businessdevelopmentandStrategicPartnership,

bestv international

12:30 CisCo JunGo: settinG the sCene For the Future oF ConneCted deviCes

12:40 panel disCussion: ManaGinG ConneCted Multiple end-deviCes in the diGital hoMe

• Managingmultipleend-devices/screens:Willoneforallsolveallchallengesforseamlessconnectivity?

• Whatisthecontroller/coolUIs/controllingUIs/inter-operabilitybetweenthesedevices?

• Security/rightsprotectionofthemediamovementbetweendevices • Willvariousgatewaypointsbebeneficialinthefutureconnectedhomenetwork? • IsaUnifiedboxtomanagetheconnectedhomeagoodsolutiontoallchallenges? senior executive,Cisco-Jungo -tobeannounced! neale Foster,VPSalesandbusinessdevelopment,aCCess Mirek smyk,Managingdirector,MsCG alex yesayan,executivedirector,ucom telecom

13:10 netWorKinG lunCh breaK

arChiteCture For Fully autoMated hoMes

14:40 oFFerinG aCCess to both preMiuM and user Generated Content in the diGital hoMe

• Newtechnologiesandarchitecturetoenablethespeedydeliveryofprivatevideostohandhelddevicesliketablets,smartphones,andlaptops

• Outliningthebetweenconnectivitytechnologiesandhowthesecommunicatebetweeneachother

• Stayingconnectedwiththehomenetworkwhenaway Komang aryasa,aVPConvergentProduct,pt telkom indonesia

15:00 aChievinG suCCessFul Content ConsuMption anyWhere throuGh robust netWorK

• Theroleofthemobileoperatorforconnectivityinthehouse • TVcontentornotforaMobileandFixedprovider? • Talkingabouttherobust‘Network’ sylvain thevenot,Marketingdirector,Home,ee

15:20 panel disCussion: the value oF standards in the ConneCted hoMe

• Interoperabilitybetweendevicesasafuturestrategyforstandardsalliances • exploitingthegatewayasakeyenablerinthesmarthome • Countingthedevicesinthehouse–howmanyareenough?

Howtomakethemconnectseamlessly? ruth Wilson,Memberboardofdirectors,hGi susan schwarze,boardMemberandVPMarketing,osGi alliance Joerg eggink,Seniorrepresentative,dlna roland schmidt,GeneralSecretary,deCt Forum danny lousberg,directorofSoftware,technicolor


the Future oF ConneCted serviCes

16:40 addressinG Future ChallenGes For CableCos in the diGital hoMe

• Reallifescenariosforfutureuseofconnectedhomes • Outlookatlatesttrendsinconsumerconsumption • TheroleoftheoperatorinthedigitalHome • battleorpartnershipwithOTTpaweł Fecko,SalesandCustomerCaredirector,inea,Poland

17:00 Cooperation betWeen Ce ManuFaCturers and serviCe providers to deliver Multi-sCreen experienCe to larGe audienCes

• Offeringappealinginteractivecontentdiscoverysolutions • Outliningthedifferencesbetweenconnectivitytechnologiesandhowthese

communicatebetweeneachother • CeManufacturershelpingtotakeserviceproviders’businessfromaquad-playtoa

five-playormulti-playserviceprovider vassilis seferidis,director,europeanbusinessdevelopment,samsung electronics

17:20 enablinG Future sCenarios For Fully ConneCted World • TechnologytosustainchangeandincreaseaRPUforserviceproviders • determiningthefutureservicesinthedigitalhome • evolutionoftheproductsoffered • Increasingthecustomer’squalityoflifevianewproposals Mirek smyk,Managingdirector,MsCG

17:40 Close oF day one

exClusive

launCh

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@diGitalhoMeWs diGital hoMe World suMMit ip&tv World series ip&tv World series


day tWo–WedNeSday19THJUNe2013

08:30 reGistration and CoFFee

09:00 inForMa WelCoMe and speed netWorKinG session

09:05 ChairMan’s introduCtion nick thomas,Principalanalyst,informa telecoms & Media

launChinG next-Gen diGital hoMes

09:10 ConverGinG enerGy, sMart Grids and teleCoMs • Thenecessityfornewhomestoachieveatrulysmartenvironment • LookingattheSmartMetersPenetrationratesanditsInfluenceinServiceUptake • Theopportunitiesforincreasedrevenuesfortelecomoperatorsiftheyinclude

smartservicesandpartnerwithenergycompanies • achievingfuturesmartenvironmentsthroughjointefforts vince Maret,director,e-Lab,bouygues

09:30 CreatinG neW CustoMer relationships throuGh the sMart hoMe For enerGy CoMpanies

• assessingthesmarthomeopportunityforenergycompanies • enablingactiveloadmanagementbygatheringdataonconsumerconsumptionand

customerbehaviour • assessingtheprerequisitesforachievingprofitability:interoperability,reliability,

costofinfrastructure,smartappliances,marketandregulationconditions. • Theimportanceofpartnerships,collaborations,eco-systemsandstandardization Jean-paul Krivine,Projectdirector,Smartenergy-SmartHome,edF energy

09:50 diGital hoMe deployMent by sMall teleCoM operators • Creatingthemultimediahome,automatedhomeandhealthhomestrategy • Howtoofferneatandsimpleservice? • avoidingbigplatformsthattakeyearstodeploy • Overviewofrealcustomerfocusedscenarios antonio rodríguez del Corral,businessdevelopmentdirector,Mundo-r

10:10 M2M - enablinG the ConneCted hoMe - innovations, trends and M2M appliCation sCenarios

• drivingM2Minnovationfortheconnectedhome • enablingandorchestratingtheM2Mecosysteminthesmarthomemarket • Innovativeandflexiblebusinessmodelstocreateend-to-endsolutionsandvalue • IncreasingproductivityandefficiencythroughsecureandcompleteM2Msolutions Jürgen hase,VicePresidentM2MCompetenceCenter,deutsche telekom aG


appliCations MaxiMisinG usability

11:30 CreatinG a ConneCted produCt that ConsuMers Want and need

• OvercomingchallengesofcomplexSdK • Howtoachieveaservicethatreallyworks? • MakingmoneyfromadbasedVodonconnecteddevices • IntegratingOTTtoovercomeavailabilitychallenge Jakob bøgh sørensen,HeadofOndemand,yousee

11:50 launChinG seCond sCreen apps to oFFer interaCtive vod • MaximisingreturnsforcontentprovidersbyofferingincreasedVodservicestothe

consumer • HowFreestenabledincreasedVOdandappson<freetime> • HowVOdandappssupportwatchinglinearTV • Secondscreenappsenablingrecordingandmanagingchannelsremotelyfromhome emma scott,Managingdirector,Freesat12:10 neWs, radio and diy apps to Create iMMediate

ConsuMer uptaKe • ConvenientTVappservicestocreatevalueforconsumers • Newsaboutpublictransportupdates,weatherandmusicinthemorningsettingthe

sceneforconsumers’triptotheoffice • dIyapptohelpretailersengagetheconsumerandteachthemhowtodothingsin

thehousebywhichenticingthemtobuytheproductsfromthestore bruno perreira,directorandFounder,tv app agency

12:30 utilisinG apps in the Cloud to deliver an enhanCed entertainMent experienCe to ConsuMers

• Innovation–Offeringservicesviamultipledevicesandchannelssuchascloudbasedappsenablesdigitalcontentproviderstostayaheadofthecurve

• Gainingcompetitiveadvantageandreducecustomerchurn • deviceexpansion–howavailabilityofmoreconnecteddevicesandbetter

connectivity,includingthelaunchof4G,isdrivingdemandtoaccessmusicstreamingservicesfromanydeviceatanytime

• Howcloudcomputingispavingthewayformoresophisticatedappswithmoreprocessingpowerandmemory

alex vlassopulos,VicePresident,Commercial,omnifone

12:50 netWorKinG lunCh breaK

iMprovinG liFe Quality throuGh reMote healthCare

14:10 aChievinG healthCare reForM throuGh reMote healthCare proJeCts

• MobileInformationandknowledgeportalsforhealthcarepractitioners • Remotemonitoringandeducationofchronicdisease(i.e.,diabetes,hypertension,

COPd,arrythmia)patientsviamobilecommunicationtechnologies • Userandpatientfriendlymobilehealthtechnologies • Costeffectiveuseoflatestcommunicationtechnologiesfora

sustainablem-healthsystem eda uluca,Headofdivision,turkcell

14:30 the GaMe-ChanGinG potential oF hoMe-based patient Cares • Facilitatinggrowthofhome-basedpatientcareandturningitintoreality • ChronicdiseaseremotemanagementisquicklydevelopinginUSandchangingthe

natureofcarecoveragepartlyduetore-admissionpenalties • Inmanyothercountriesmedicaldevicemanufacturersaremovingfromaone-

shot“medicaldevices”strategyto“connectedmedicaldevices”strategy,primarilybecausereimbursementschemesarebecomingavailableforthesekindsofsolutions

• enablingtheautomaticflowofpatientdatafrompatienttocaregiverviaconnectedmedicaldevicesbasedonwirelessandmachine-to-machinetechnologiesholdsenormouspromise,notonlyforchanginghealthcaresystems,butforsavingthemaltogether

sébastien Marché,directorforStrategicOperations,orange healthcare

evolvinG the hoMe netWorK For sMart Future

14:50 planninG For the ever inCreasinG deMands oF the diGital hoMe serviCes on the hoMe netWorK

• Overviewofcurrentmainstreamhomenetworkingtechnologies,theirperformanceandusageissues:Powerline;Wi-Fi;Wired

• QuicklookatotherhomenetworksolutionsnotusuallyusedintheU.K. • emerging‘nonewwire’solutionsandtheirpotentialperformance: -802.11ac; -HomePlugaV2 -G.hn adrian thurlow,director,CreativeTechnology,bt

15:10 panel disCussion: leadinG the eMerGenCe oF neW serviCes in the diGital hoMe

• Howtocreatetechnicalservicestomimicageoldtraditionofinteracting • Howtoevolvethehomenetworktoaccommodateserviceslikemediasharing

acrossplatforms,energymanagement,securityandremotehealthcare • Howtoinvestinthefutureofcreatingsmarthomesaspartofafuturevisionforsmart

world Mark schönfeld,HeadofM2MService/Solutiondeliveryandalliances, deutsche telekom pavlina Kvapilova,executivedirector,Czech television tom Gardner,WholesaleManager,three levente Málnay,CeO,Chello Central europe


16:20 addinG value throuGh seCond sCreen Content • defininghowbroadcastersneedtoevolvewiththechangingnatureofthehome

deviceandtheconsumer • Isthesecondscreenanengagingwaytoreducechurn? • Howusefularethecompaniondevicesforcontentdiscovery? • CreatingsynergiesbetweendevicesforrealtimingandsocialUserexperience Frederic bonnard,VPNewMedia,France 24

16:40 planninG For the Future: providinG the ConsuMer paCKaGes enablinG Future serviCes in the ConneCted hoMe

Julia babkina,director,ConnectedHomeProducts,rostelecom

17:00 CreatinG diGital proFiles as a Way to prepare tarGeted MarKetinG CoMMuniCation

• differentlevelsofITliteracytomakeadifferenceinhowyoucommunicatetotheconsumer

• Howtopreparetherelevantconsumerprofile:qualifyingcalls • Preparingtherightcustomercaretoolsandreducingcostsfromcomputerwizards Mustafa Khanbhai,CeO,seamlessly

17:30 Close oF ConFerenCe

don’t ForGet...asadelegateyouhavefreeaccesstothe‘NetworkingTool’beforeandaftertheevent;allowingyoutonetworkwithindustryexpertsoveramatterofweeks!Formoreinformationonthe‘NetworkingTool’[email protected]

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t partnerships: the Key to unloCKinG sMart-hoMe suCCessagrowingnumberofbroadbandprovidersarelookingtoextendconnectivitytoenergy,security,whitegoodsandothercommonhouseholdfeaturesasameanstoincreaseaveragerevenueperuserandreducechurn.butmultipleproblemswiththeso-calledsmarthomemeanoperatorsneedtoreadjusttheirambitions,keeppriceslowandseekoutpartnersratherthangoingitalone.

Perhaps the biggest stumbling block for any company looking to launch a smart-home service in the near future is that the market can be described as immature, if not nascent. There are only a few eager early adopters willing to invest the time and money in making their homes smart. For operators in particular, the problem lies in convincing users that the provider of their telecoms and TV will be a capable supplier of such services.

But some operators are succeeding. Verizon is a prime example of an operator successfully pushing limited smart-home services to its subscribers. However, it has done so using a very low monthly fee. AT&T’s and Verizon’s cable rivals have been quick to respond, either by tweaking their own services – often focused on security – or by launching an equivalent offer. But these rivals are charging a much higher monthly fee. it remains to be seen whether users will be willing to pay these additional costs. offer a smart pipe, not a smart homeinforma Telecoms & Media remains skeptical about predictions of strong growth in the smart-home market in the coming years. The market is small and will grow, but at a rate slower than some operators have forecast. churn might well be reduced, but if operators are not careful, the associated costs of rolling out smart-home services could wipe out any additional revenues.

instead of offering their own services, operators should seek out companies specialized in the building blocks of the smart home, such as utilities, security firms, white-goods manufacturers and dedicated startups (see fig. 1). This approach enables operators to use their core assets and knowledge for new revenues, rather than having to heavily invest in and subsidize new equipment merely to retain new subscribers. in addition, informa believes that any closed or “walled garden” services will ultimately be overtaken by open platforms that let customers pick and choose from an array of third-party smart-home services (see fig. 2).

Fig.1:Smart-homeentrants’strengthsscorecard,2012

Fig.2:Smart-homemarketdevelopment

SOURCe:InformaTelecoms&Media

Convergence a must for many servicesFor many smart-home services, a mobile element will be essential. Health care and assisted living, where a constant connection will significantly improve the service on offer, are classic examples. There is, for instance, little need for a heart monitor that can report a heart attack only inside the home. So operators should be quick to break down any arbitrary divisions between their home and mobile services and instead focus on offering smart-lifestyle packages that exploit connectivity everywhere.

For more information please visit our informa telecoms & Media’s intelligence Centre www.informatandm.com/ic/©InformaUKLtd2013.allrightsreservedFor more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst community group on Linkedinwww.informatm.com/linkedinor follow us on Twitterwww.twitter.com/informatm.

18–19June2013HiltonPaddington,London

hoW to reGister:

50% Visit: www.digitalhomeworldsummit.com Bookings hotline: +44 (0) 20 7017 5506 Email customer services: [email protected]

disCount For operators,

isps and Content providers

earlybirddelegatefee Telecomoperators,ISPsandcontentproviders

•Fullevent: £1,699+VaT@20% •Fullevent: £850+VaT@20%

•ConferenceOnly: £1,399+VaT@20% •ConferenceOnly: £699+VaT@20%

•Workshop: £599+VaT@20% •Workshop: £599+VaT@20%

price available for registration before 7th May 2013

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•Fullevent: £1,899+VaT@20% •Fullevent: £950+VaT@20%

•ConferenceOnly: £1,499+VaT@20% •ConferenceOnly: £750+VaT@20%

•Workshop: £699+VaT@20% •Workshop: £699+VaT@20%

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