sinead o frighil, quintessential brands
TRANSCRIPT
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http://www.thedrum.com/news/2015/08/07/how-diageo-s-head-design-harnessing-visual-recognition-drive-marketing-effectiveness
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They aren't influenced at all by advertising
They would rather buy a car and lease a house.
They review blogs before making a purchase
They value authenticity as more important than content.
They want to engage with brands on social networks
They want to co-create products with companies.
They are using multiple tech devices.
They are brand loyal.They expect brands to give back to society