simplify and accelerate app development with adobe aem mobile

OCTOBER 25, 2016

SIMPLIFY AND ACCELERATE MOBILE APP DEVELOPMENT WITH ADOBE

With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions.Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto.

With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.

ABOUT PERFICIENT

LEADING DIGITAL TRANSFORMATION

$500+Million in revenue*

1997Founded

PRFT Listed on NASDAQ

90% Repeat Business Rate

Employees2800+

N. America locations23

Global US, EU, China + India

*2016 year projection

PERFICIENT SOLUTIONS

INDUSTRY SOLUTIONSGrow market share, ensure regulatory compliance, and stand out as an innovator.

DIGITAL EXPERIENCECultivate and captivate your customers.

BUSINESS OPTIMIZATIONReduce costs, drive efficiency and productivity, and grow revenue.

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FEATURED SPEAKERS

MIKE ZAHORIKSenior Manager of

Partner Strategy and Programs, Adobe

Experience Manager Mobile

IVAN MIRONCHUKSenior Technical

Marketing Manager, Adobe Experience Manager Mobile

AVANISH GANDHIAEM Mobile

Solution Lead, Perficient Digital

TYLER DARBYSenior Technical

Consultant, Perficient

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager MobileMike Zahorik | Business Development

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

SocialAudience Scale

Mobile WebAudience Referrals

AppsDeep Engagement & Experience

The Mobile Landscape


“Why not just responsive web?” – Part 1

Offline & Experience

Device “Real Estate”

Device Storage

Notifications

Deep links

iBeacons

Sensors Camera Geolocation Touch ID Gyro Compass

All other APIs and Sensors that Apple, Google & Microsoft are building into their devices and OSs


“Why not just responsive web?” – Part 2

If there is a reason for an audience to do this, you have unprecedented access to that audience.


Apps Continue to Grow

Around 95bn apps were downloaded across iOS and Google Play in the last 12 months, according to Google and Apple. Roughly 35 per device.


The Challenge of Mobile Apps

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It’s fragmented and complicated

App Prototyping for UX Design

UX/UI Designer

(MADPs)Mobile App Development Platforms

Developers

IT Department

Point App Services

Contractors/Consultants

System Integrators

Niche Companies


And it’s expensive, especially compared to the web

$13.5B

10% 9%Building & Maintaining Websites

8%

2xIT spends more than of its tech budget on apps than websites

VS.

And spends more than annually on contractors to keep up with building and maintaining apps.

Source: The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015

Building Apps

Maintaining Apps


Adobe Experience Manager Mobile

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Experience Manager Mobile

A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.


Multi-Channel Web, App, Enterprise Content/DataIncorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel

Time to Market w/ Design ToolingShorten time to market via powerful app design tooling. Extend the functionality of your apps using Cordova device APIs and custom plug-ins

Manage Content/Data in Apps Post-BuildManage apps across the enterprise using a centralized dashboard

Marketing Services IntegratedHarness the full-featured set of Adobe Marketing Cloud solutions to drive engagement with personalized content and targeted messaging, tracking user activity and effectiveness of app marketing campaigns

Experience Manager Mobile – Why Adobe?


Some of Our Customers


PNC

The AppsWealth management for education of new customers

In-branch teller training on new account generation

ROIIncreased time to market, delivered in 2 months compared to 9+ months from previous solution

25% of previous custom development costs

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Stryker Orthopedics

The AppHelps on-the-go biomedical sales teams communicate with sophisticated surgeons

ROISaved $3.9 million on printing, storage and distribution costs

78% usage rate among sales reps, 62% return each day

Same-day content updates enable responsiveness to immediate business needs


Medtronic

The AppLeverages Experience Manager Sites and Assets to deliver all content into a single app for global sales force

ROICompleted in 5 months vs 12-18 months for native development

Delivers 1000s of assets to 1000s of employees

Use marketers and designers to rapidly update content and be responsive to urgent business needs


Under Armour

The AppRobust B2B product catalog used extensively by the sales force

ROIAchieves $4M/year in avoided missed orders

Saves $1.1M/year in operating expenses and print and design costs


Introduction to AEM MobileIvan Mironchuk | Sr. Technical Marketing Manager, AEM Mobile@ivanmironchuk


Adobe InDesignAdobe Document Cloud

Inventory andProduct Systems

CRM/ERP Systems

Custom Workflows

Mobile Apps

Adobe Marketing Cloud

Assets and Content Management

App Preview

App Prototype and Design Extensibility

Adobe Experience Manager Mobile


Deployment architecture (AEM Powered)

On-Premises

• Asset Management • Workflows• Template-based Authoring• App Management

AEM

Managed Services

AEM

AEM MobileOn-Demand Services

Cloud HostedMulti-tenant

• App Building / Prototyping• Navigation screen design• Content Distribution• Push Notifications

On-Device

DeployedApp

• Native app• Cordova framework• Services integration

Marketing Cloud

or

OVERVIEW

THE ADOBE PRACTICE

MARKET EXPERTISE 75+DEPLOYMENTS

SOLUTION EXPERTISEGLOBAL DELIVERYADOBE EXPERIENCE MANAGER

SPECIALIZED AEM • AEM Mobile • Analytics • TargetAudience Manager • Campaign

1 OF 3 AEM MOBILE PARTNERS

USA ChinaIndia

RetailHealthcare Manufacturing

••

••

AEM Mobile

AEM MOBILE - APPROACH

CRAWL: BUILD FOUNDATION WALK: DELIVER CRITICAL INSIGHTS RUN: PERSONALIZE EXPERIENCE

• Build and extend Apps

• Leverage content from Adobe Experience Manager or other content management systems

• Set up analytics essentials

• Deliver personalized content

• Improve customer engagement

• Enhance functionality with custom Cordova plugins

• Implement mobile app analytics

• Rapid content creation and deployment

• Experience optimization

• Centrally manage apps

• Implement advanced workflows

1 2 3

AEM MOBILE DEMO

PATIENT ENGAGEMENT APP• Daily Dose app – Healthcare

providers are looking for ways to better connect with their customers. Better customer engagement often leads to better health.

• Proof of Concept App built in partnership with Adobe AEM Mobile team.

• Content created and managed in Adobe Experience Manager.

• Custom Messaging application (angular.js app) built in AEM Mobile to showcase capabilities around building rich applications on the platform.

OVERVIEW

DAILY DOSE APP - HIGHLIGHTS

CROSS-PLATFORM 40% FASTERDEVELOPMENT + DEPLOYMENT TIME

SECURE COMMUNICATIONPATIENT ENGAGEMENTMessaging • Prescriptions

5 WEEKSEND-TO-END

Notifications • Appointments

iOS • Android

RAPID DEPLOYMENT

AEM Templates • AEM Assets

SOCIAL MEDIA

FOLLOW US ONLINE• Perficient.com/insights/blogs

• Facebook.com/Perficient

• Twitter.com/PRFTDigEx

• Blogs.perficient.com/Adobe

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THANK YOU!

simplify and accelerate app development with adobe aem mobile

Technology