simple steps, smart savings · 07/06/2012 · megan milliken program manager fluid market...
TRANSCRIPT
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Simple Steps, Smart Savings
Presenters: Sarah F. Moore, Residential Lead, Bonneville Power Administration
Megan Milliken, Program Manager, Fluid Market Strategies
June 7, 2012
Simple Steps Update Retail promotion successes Existing and new POP New retail opportunities Next steps
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Overview
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
Retail promotion Direct install Direct mail fulfillment Bulk purchase
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Simple Steps Update
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Retail Promotion
Products 829 different promotional product SKUs 454 general purpose SKUs, 300 specialty SKUs, 70
showerheads, and 3 fixtures
Stores 942 participating store locations Retailers include: Safeway, Bi-Mart, Sam’s Club, Fred
Meyer, Lighting Showrooms, The Home Depot, Etc.
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Retail Promotion Success
Total Program kWh Savings = 249,065,454
Total retail store locations in program = 942
Total retail store visits = 11,914 The number of retailers that carried showerheads
increased by 368 stores from 2010
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Current POP- sales pieces
Aisle Violator
SKU identifier
Fred Meyer shelf presentation
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Current POP-educational
Shelf dangler-color temperature Shelf dangler-CFL options
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New POP-Sales
Size: 4.5 x 3 Shelf dangler Shelf dangler-gradient
Size: 4.5 x 3
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New POP-educational
Pull down shade size: 4.88 x 16 Tear off pad size: 5 x 13 Tear off pad/pull down shade
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
LEDs: Identify regional product specifications
Efficacy Directional
Define product options Reflectors Cans Omni-directional Fixtures
Identify retail distribution Timeline- October 2012
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
Smart Strips: Review case studies Identify price points Installation survey Timeline- no residential deemed measure- 2013
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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New Retail Opportunities
Appliances (clothes washers, refrigerators) Gauge interest in regional markdown Review instant rebate options Identify applicable products Timeline- Late 2012
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New Retail Opportunities Lighting Controls (dimmers, timers, sensors)
Identify applicable products Review case studies Develop savings estimates Timeline- reviewing products in-store, no deemed
measure
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Next Steps
Survey completion! https://www.surveymonkey.com/s/S4POP POP retail test
2013 retail planning Questions?
B O N N E V I L L E P O W E R A D M I N I S T R A T I O N
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Contact Information
Information to be updated at: http://Partner.SimpleStepsNW.com
Sarah F. Moore BPA Residential Lead
Bonneville Power Administration [email protected]
503.230.4157
Megan Milliken Program Manager
Fluid Market Strategies [email protected]
503.808.9003