…and Identified 3 essentials questions

Be, Good & Best technique

(Koussouros example of qualitative data analysis)

I analyzed 5000 home pages , I found 75 common kinds of explanation…

Nature Relevance SuperiorityWhat is ? Is good ! Is best +

PROinvention.com

If you want to make a better pitch and better

profityou need better ideaThat’s what I bring

Georges Koussouros : Inventor On Demand(designer, marketer, qualitative data analyst)

PROinvention.com

?Be

You want make profitable marketing offer or new startup ?

• I bring on demand new original and relevant ideas or invention for important problems (health, security, law, ..)

• It can be concept, function, technics, ergonomics (UX)

• For data, product, software, service, project, website, movie..

What it is ?

I’m diplomat on Marketing, Quality, Design for building full customer experience in “3 smiles experience”

What it is ?

?9 profit’s levels of creativity

1 Product creativity - A 3d ball pen that make calligraphic writing, more that 100 cosmetic packaging for L'Oréal in 3 month , 90 with no prior patent, - Security door with no bolt (engineer said impossible, I drawn mechanical part 3 days and received part from china 3 days after (600 eur); I mounted 1 day and it worked first time, - foldable bicycle 11 pounds, secret device for hot climate, key that indicate you if you closed door, …

What it is ?

?2 Software creativity

Another creativity fieldsBusiness, Architecture, Politics, Project, Movie….

What it is ?

Nutritional software based on Orthomolecular approach, File manager that bring 10 percent of work productivity, many confidentials

Good faith calculator (I synthetized 20 000 pages of good faith studies (jurisprudence, histology, comparative law) into 1 page for obtaining universal concept (modelling) for better lawsuit process), Project writing helper, Political lie and stupidity controller, Governance evaluator; RH canvas for team building….

3 Data creativity

!Good

Georges Koussouros bring ideas that solve your market problem

• You can have very quickly new ideas needed from society and market because of deep social analysis

• For saving money (most effective offer communication operation )

• For making money (most need solution)

Is good !

I bring better ratio Imagination/investissement

Is good !

+Best

Georges Koussouros guaranty market relevance and is not paid if you don’t agree• I’m obsessed by qualitative analysis and optimization for

guarantying relevance (low cost or high customer benefit)• I put myself a lot of idea in bin because I don’t sale ego like

mono-inventors but profit relevance You pay 1. only if you are satisfy because I’m agree if you don’t like

the proposal2. on very open mind way because for better business

opportunities

Is best +

Georges Koussouros

Creativity + Relevance

PROinvention.com

Is best +Is good !

Take cream from tube through comfort of jar

Cream go in jar

You can mix other products in jar

EASYCream is taken with finger inside small jar

Jars dismantled and gathered

NOMADJar can be detachable from the tube for going in the handbag…

CREATIVE & CUSTOMIZEDThe jar will permit to play in mixing, drying, dissolving

products and get what you need…..

3 big reasons for possible blockbuster

Solving of paradox Bring of freedom In simple & aesthetical form

Advantage of tube and jar (macaroon solves paradox between soft and hard pasta, iphone between small and big…)

Create, make customized product, easiness of use and transportation bring freedom to customer

Concept has to be obvious(“canard wc” or USB key has successful because of clear and aesthetic concept)

New package for chocolate milk mix

Fun > First PrincipleTurn face for more chocolate or milk…

More chocolat

2 filled pouches use

Easy > Second Principle Fixed in head

Pouch

Hook hole Eye hole

Fixed hole

Viewing chocolate and milk as authentic product without the blind suspicious mix that comes from industrial food

showcase the product uniqueness” 

Loyalty factor:

1.Can be used also with coffee pouch

2.Cartridge use

3.Emotional product with use various characters

4.Can propose various chocolate or milk pouch…etc

Potential hurdles to commercialization

Georges Koussouros

Creativity + Relevance

PROinvention.comExperimental step. Inventor of crossflow navigation system

Is best +Is good !