Getting Smart with Some

Simple Marketing Strategies

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Copyright 2017

Hello!I am Aaron MontgomeryCo-Host of 2 Regular Guys PodcastBlog - aaronmontgomery.info

You can find me at:@AaronM_STL - Twitterafm1374 - Facebook

aaronmontgomery.info

Copyright 2017

@2017

Getting Smart with Some Simple Marketing Strategies

SocialMedia

MarketingPlan

EmailMarketing

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1.

Marketing Plan

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What is your excuse?

No one will Follow it

Need to Be Nimble

Business is too Small

Plenty of Business

Don’t Have Time

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Who are YOU?

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SWOTS trengths | W eaknesses | O pportunities | T hreats

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You must finish your Marketing plan with a budget!

Regardless of how large your budget, you must have a plan for spending it. It holds you accountable!

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2.

Social Media

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Where are YOU?

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Social Media by

the numbers…

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Social Media by the numbers…

Source - https://www.statista.com/statistics/272014/global-social-networks-ranked-by-n

umber-of-users/

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Finding your

(potential)

Customers /

Followers

ASK THEMMake Social Media a part of your business and make sure you are asking your current customers where they are on Social Media.

KEYWORD SEARCHESUse the search function of the Social Media channel you are targeting and then follow/engage/interact with those keywords.

TRACK KEYWORDSUse a social media tool to track keywords and influential users so you can engage with them on your schedule

RUN PAID ADSUpload your email lists to the social channel and run ads encouraging them to follow you on your social media channel.

POLL YOUR LISTCreate a survey and send it out to your lists with a chance to win something for completing it and ask for their handle

RUN A COMPETITIONHave your customers and potential customer compete in something fun that gets them engaged in your social media channel of choice.

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● Complete Your Profile with IMAGES!

● Save Content for Later

● Schedule Posts

● Track Social accounts with CRM

Social Media is all about being social. PERIOD!

Time Saving

Tools

and

Tips!

1 of 10 rule

For posting

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Track

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3.

Email Marketing

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Why should You?

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“Email marketing is a cost-effective

solution that gives businesses the

power to reach customers in a

place most people visit every day —

their inbox.”

Ryan Pinkham, Content Manager, Constant Contact

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Email Marketing Services

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What

Features are

important?

CREATEEasy, to design, add segments, images and links - Regardless of your design skills!

MANAGEMakes it easy to manage your email list, with duplicate removal, bounce mgmt and contact information.

GROWProvides you with tools that can help grow your list, like email capturing and opt-in capabilities.

SOCIALLinks nicely with your social media channels and allows the emails to be shared with social media as well.

TRACKINGProvides you with easy to understand statistics, actionable data and even the ability to do A/B testing.

BUDGETGive you the best bang for your buck based on your current and expected email list size and feature required.

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Building your Email List

Email Sign-Up BoxesKeep the look and feel of all Website sign-up boxes consistent and clean.Most test results have shown that those located near the top of the Website perform better. Couple your sign-up boxes with a clear description of “what’s in it for them.”

Word of Mouth / SocialIncorporating email sign-up and allow them to forward products, services, wish lists, information online, notifications and more to their friends.

Best practice to ask the referrer not only for a friend’s email address, but also for a full name so that the message is personalized.

Point of Sale / DeliveryAsking customers for their email addresses at the point of sale.Explain the benefits of your email programRead back the email addresses to verify correct spellingEmployee training and in-store signage and hand out material

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Types of Email you SHOULD be Sending!

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● Use Canva for Great Email Graphics

● Have an Email Plan / Update Regularly

● Make Your List Opt In

● Segment Your List

● Do A/B Testing on Subjects / From / Graphics

● Ask 4 Simple Questions

What Happens to Spammers?

Best Practices

and

Tips for success!

Do NOT

Spam!

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Thanks!Any questions?You can find me at:www.facebook.com/AaronMontgomery.infowww.twitter.com/aaronM_STL www.instagram.com/AaronM_STL/ www.plus.google.com/u/0/+AaronMontgomery www.youtube.com/user/2RegularGuysPodcastwww.linkedin.com/in/afm1374

www.aaronmontgomery.info/seminars

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