Copyright © 2011 - All Rights Reserved.

Content Marketing Results 10 Strategies for Getting the Most

Out of Your Content Featured Speaker

Joe Pulizzi

Content Marketing Institute @juntajoe

Host & Moderator

Tim Ash SiteTuners @tim_ash

Copyright © 2011, SiteTuners.com - All Rights Reserved.

About Joe

• Content marketing evangelist

• Founded Content Marketing Institute

• Co-author, Get Content Get Customers and Managing Content Marketing

@juntajoe

Essential Content Marketing Strategies Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing

@juntajoe

TODAY’S AGENDA • Move Fast – 80 Slides in 45 Minutes! • Brief History of Content Marketing • The Latest Research • The Problem with “What?” • Essential activities that Separate the

Good from the Great in Content Marketing

@juntajoe

@juntajoe

@juntajoe

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@juntajoe

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@juntajoe

Search Engine Optimization

Lead Generation

Social Media

STORYTELLING

@juntajoe

Example of trying…

@juntajoe

@juntajoe

@juntajoe

@juntajoe

I see the future and it is

____________

@juntajoe

@juntajoe

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@juntajoe

Red Bull – The Media Co.

@juntajoe

Show Me the Research!

@juntajoe

@juntajoe

@juntajoe

@juntajoe

@juntajoe

54% Increasing

@juntajoe

@juntajoe

Why Are We Here? Just 36% believe their

content marketing is effective

@juntajoe

Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content

that Engages

@juntajoe

THE PROBLEM WITH

WHAT?

@juntajoe

@juntajoe

@juntajoe

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@juntajoe

WHY?

@juntajoe

Search Engine Optimization

Lead Generation

Social Media Content Marketing

Mission

@juntajoe

Why?

@juntajoe

Content Marketing Trends

& Essentials

@juntajoe

The Niche, Non-Sales Content Platform

@juntajoe

@juntajoe

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Story Explosion

@juntajoe

The Kelly Situation: Product: Complex workforce solutions Target: Largest 5,000 companies globally Deal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-Suite Ave Time to Close: 12-24 months

@juntajoe

@juntajoe

Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.

@juntajoe

The Chief Storyteller

@juntajoe

The Content Marketing Team Typical roles within your existing team…

Chief Content Officer

Managing Editors

Content Producers

Chief Listening Officers

Content Creators

@juntajoe

Social Media Public Relations

Marketing Email Mobile Search

@juntajoe

Example….

Todd Wheatland VP of Thought Leadership Kelly Services

@juntajoe

Example… Rob Yoegel Content Marketing Director Monetate

@juntajoe

Leveraging Employees in Content Creation

@juntajoe

@juntajoe

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@juntajoe AWARENESS

SEO

NURTURING

LEAD NURTURING

PUBLIC RELATIONS

EMAIL

CRM / SOCIAL

LOYALTY PROGRAM

CUSTOMER EVENTS

@juntajoe

Building Content Expertise through Community

@juntajoe

@juntajoe

@juntajoe

@juntajoe

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A Rising Tide Lifts All Ships

@juntajoe

@juntajoe

Define Your Hit List of Influencers

@juntajoe

@juntajoe

@juntajoe

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@juntajoe

Paid Events Paid Content

.COM Email Webinars Magazine

@juntajoe

Get Uncomfortable: If you don’t feel like

you are going to run off the road, you are not driving fast enough.

http://taylordowns.com

@juntajoe

Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013 CLEVELAND, OH

Copyright © 2011 - All Rights Reserved.

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