simple ideas - abu dhabi chamber of commerce

1 www.sscs.ae [email protected]

www.johngirard.net/782


h�p://incpas.org/Member/Resources/CPAINPerspec�ve.aspx

Recent Ar�cle

About You

1.  Name 2.  Organiza�on 3.  Posi�on 4.  KM Story

Introduc�ons


“a group of obviously related units of which the degree and nature of the rela�onship is imperfectly known”


Could this happen to you?

What is knowledge?

knowledge is "defined broadly to include information, data, communication and culture”

(p. 293)

Communication

Data

Information

Culture


The Cogni�ve Hierarchy

Knowledge

Information

Data

Ackoff’s Apex Wisdom

Understanding

Knowledge

Wisdom:

The collective and individual experiences of applying knowledge to the solution of problems (p. 373).

The difference . . . Data to Knowledge

October 27, 1917

Q1 - What time is it?

Q2 – Where are these people?

Q3 – Why is the boy smiling?

Types of Knowledge

Michael Polanyi

Easier to replicate

Leads to competency

Harder to articulate

Harder to transfer

Harder to steal Higher competitive

advantage

Contributes to efficiency

Easier to document and share

20%

80%

Explicit

Tacit Carla O’Dell

O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC.


Exchange and Transfer of Knowledge

Ikujiro Nonaka Socializ

ation Externalization

Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT

The importance of leaders communica�ng . . .

http://www.youtube.com/watch?v=lH39xjXaLW8

A New View of Communica�on Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.

LeadershipMeasurement

Process

Tech

nolo

gy Culture


A li�le TLC goes a long way! Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.

Leadership

 Transparency

 Vision and example

 Resources (including time) Technology

 Help or hinder

 Security issues

 Tending toward free

Culture

 Need to Share vs Need to Know

 Privacy

 Content Creators


Process

Tech

nolo

gy Culture

New Technology

The Right Technology


TLC: Leadership

Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added)

Open Leadership

Respect that your customers and employees have

power.

Share constantly to build trust.

Nurture curiosity and humility.

Hold openness accountable. Forgive failure.

http://www.charleneli.com/resources/new-‐rules/

Openness Audit

http://www.slideshare.net/charleneli/openness-‐audit


A leader’s view on “knowing”. . .

“. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.”

Knowns and Unknowns

Unknown Knowns

Unknown Unknowns

Known Knowns

Known Unknowns

Comp Intell

HP

Unknown unknowns

Somewhere on the West Coast`


How do you inspire communica�on?

Our Credo (Johnson & Johnson)

We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services.

In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs

in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately.

Our suppliers and distributors must have an opportunity to make a fair profit.

We are responsible to our employees, the men and women who work with us throughout the world.

Everyone must be considered as an individual. We must respect their dignity and recognize their merit.

They must have a sense of security in their jobs. Compensation must be fair and adequate,

and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill

their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development

and advancement for those qualified. www.jnj.com/our_company/our_credo/

Our Credo (Johnson & Johnson)

We must provide competent management, and their actions must be just and ethical.

We are responsible to the communities in which we live and work and to the world community as well.

We must be good citizens – support good works and charities and bear our fair share of taxes.

We must encourage civic improvements and better health and education. We must maintain in good order

the property we are privileged to use, protecting the environment and natural resources.

Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas.

Research must be carried on, innovative programs developed and mistakes paid for.

New equipment must be purchased, new facilities provided and new products launched.

Reserves must be created to provide for adverse times. When we operate according to these principles,

the stockholders should realize a fair return. www.jnj.com/our_company/our_credo/


Impact of Culture on Communica�on

Tribal Leadership

h�p://www.triballeadership.net/what-‐is-‐tribal-‐leadership/diagnosing-‐culture

Free Audio Book

h�p://www.triballeadership.net/audio-‐book


Emphasis on So� Skills

Emphasis on So� Skills

It is clear that Arab CEOs favor so� skills such as problem-‐solving and communica�on skills over the ability to perform rou�ne tasks. The Interna�onal Labor Organiza�on corroborates these finding when sugges�ng that employability is closely linked to the capacity of an individual to adapt to change and the ability to combine different types of knowledge and build on them by managing self-‐learning throughout his/her working life

Hofstede: Cultural Dimensions


Cultural Dimensions: Power Distance

0

1

2

3

4

5

6 Canada

USA

England

Australia

South Africa (W)

South Africa (B)

Japan

Singapore

Power Distance Prac�ce Power Distance Value

Cultural Metaphors

Will people understand your message?


Exchange and Transfer of Knowledge

Socializ

ation Externalization

Interna

lization C

ombination

TACIT

EXPLIC

IT

EXPLICIT

TACIT


Process

Tech

nolo

gy Culture

The Knowledge Edge – The Ul�mate Goal

Knowledge

Information

Data

Knowledge Edge

Wisdom

Understanding

Knowledge

Know

ledge

Cre

ation

“With 3,600 stores in the United States and roughly 100 million customers walking through the doors each week, Wal-Mart has access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, mapped and updated by store, by state, by region . . . By its own account Wal-Mart has 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)

14 November 2004

Hurricane

Memory Test*

42

* Developed by Nancy Dixon

� Bed � Rest � Pajamas � Pillow � Snore

� Slumber � Night � Awake � Blanket � Dream


Memory Test*

� Bed � Rest � Pajamas � Pillow � Snore

� Slumber � Night � Awake � Blanket � Dream

43

* Developed by Nancy Dixon

Knowledge Management

Information Management

Data Management

Artificial Intelligence

Expertise Locator

Records Management

Document Management

Database Management

Data Warehouse

Data Integration

Virtual Collaboration

Group Ware

Taxonomies

Ontologies

Enterprise Portal

Content Management

After Action Review

Forms Management

Search Engine

Web Portal

Storytelling

Subject Classification

Communities of

Practice

* Developed by Denise Charbonneau (TBS) and Dr. John Girard

Interrela�onship of DM, IM, KM*


A�er Ac�on Review

1.  What was planned?

2.  What happened?

3.  What is the delta?

4.  What do we do about it?

The Right Message

h�p://www.youtube.com/watch?v=Hzgzim5m7oU


Storytelling by Steve Denning

Purpose of Story Ø Sparking ac�on Ø Communica�ng who you are Ø Transmi�ng values Ø Fostering collabora�on Ø Taming the grapevine Ø Sharing knowledge Ø Leading people into the future

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html

HBR May 2004

In June of 1995, a health worker in a �ny town in Zambia went to the Web site of the Centers for Disease Control and got the answer to a ques�on about the treatment for malaria. Remember that this was in Zambia, one of the poorest countries in the world, and it happened in a �ny place 600 kilometers from the capital city. But the most striking thing about this picture, at least for us, is that the World Bank isn't in it. Despite our know-‐how on all kinds of poverty related issues, that knowledge isn‘t available to the millions of people who could use It. Imagine if it were. Think what an organiza�on we could become.

Wri�ng the Future

Snowden, ‘we can always know more than we can tell, and we will always tell more than we can write down.’

However, Snowden suggests: I can speak in five minutes what it will otherwise take me two weeks to get round to spend a couple of hours wri�ng it down. The process of wri�ng something down is reflec�ve knowledge; it involves both adding and taking away from the actual experience or original thought. Reflec�ve knowledge has high value, but is �me consuming and involves loss of control over its subsequent use.


Guiding Government Leaders into the Future

Ø  excite change in a very large bureaucra�c organiza�on

Ø  Five years in the future Ø  Balance of real and imaginary

Cri�cal Success Factors:

Ø  Look of the story Ø  Believable Ø  Execu�ve Support

For complete stories see: www.johngirard.net

Guiding Faculty into the Future Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.

Ø  excite change in a small mid-‐west university

Ø  Mock interview with Dean Ø  Balance of real and

imaginary

Cri�cal Success Factors:

Ø  Real Dean Ø  Realis�c Journal Ø  “Now I get it”

For complete stories see: www.johngirard.net

Storytelling by Steve Denning

Purpose of Story Ø Sparking ac�on Ø Communica�ng who you are Ø Transmi�ng values Ø Fostering collabora�on Ø Taming the grapevine Ø Sharing knowledge Ø Leading people into the future

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html


Powerful Messages

h�p://www.youtube.com/watch?v=exiLL_ArCoc


Can social technology solve the problem?

h�p://www.youtube.com/watch?v=6FAsZ4J8O70

A New Approach to Mee�ngs

Measuring Success


A word on incen�ves

h�p://www.youtube.com/watch?v=GEHilEXW_wY

John P. Girard, Ph.D.

www.johngirard.net/782


Are You Ready?

h�p://socialnomics.net/

TLC: Technology

“A social trend in which people use technologies to get the things they need from each other, rather than from tradi�onal ins�tu�ons like corpora�ons.”

groundswell.forrester.com

The Social Technographics™ Ladder

Inac�ves neither create nor consume social content of any kind

Spectators consume social content including blogs, user-‐generated video, podcasts, forums, or reviews

Joiners connect in social networks like MySpace and Facebook

Collectors organize content for themselves or others using RSS feeds, tags, and vo�ng sites like Digg.com

Cri�cs respond to content from others. They post reviews, comment on blogs, par�cipate in forums, and edit wiki ar�cles.

Creators make social content go. They write blogs or upload video, music, or text.

Creators

Cri�cs

Collectors

Joiners

Spectators

Inac�ves



Creators

Cri�cs

Collectors

Joiners

Spectators

Inac�ves

US 55+ 12% 28% 12% 26% 64% 30%

US 18-‐24 46% 50% 38% 85% 89% 3%

US 35-‐44 23% 34% 20% 54% 73% 17%

2010 24% 37% 21% 51% 73% 18%

2007 18% 25% 12% 25% 48% 44%

US Adults


Creators

Cri�cs

Collectors

Joiners

Spectators

Inac�ves

2009 49% 46% 19% 48% 76% 9%

2007 38% 27% 14% 41% 39% 36%

South Korea Adults 2007 22% 36% 6% 22% 70% 26%

Japanese Adults 2009 34% 30% 11% 26% 69% 23%

www.globalwebindex.net


Global Top Internet Sites (Reach)

1.  Google 51% 2.  Facebook 44% 3.  YouTube 32% 4.  Yahoo! 22% 5.  Wikipedia 14% 6.  Baidu 11% 7.  Live 11% 8.  Twi�er 10% 9.  QQ 8% 10.  Amazon 6%

1.  Google.ae 2.  Facebook 3.  Google 4.  YouTube 5.  Yahoo! 6.  Live 7.  LinkedIn 8.  Blogspot 9.  Twi�er 10.  Wikipedia

h�p://www.alexa.com/topsites/ 24 April 2012

The Power of YouTube

Could this happen to you?


Open Leadership

Respect that your customers and employees have

power.

Share constantly to build trust.

Nurture curiosity and humility.

Hold openness accountable. Forgive failure.

http://www.charleneli.com/resources/new-‐rules/

Tribal Leadership

h�p://www.triballeadership.net/what-‐is-‐tribal-‐leadership/diagnosing-‐culture

Google Alerts

h�p://www.google.com/alerts


http://www.socialmention.com/

socialmen�on

h�p://www.socialmen�on.com/

Buffer

www.bufferapp.com

The Genera�on Game


Digital Na�ve or Digital Immigrant?

Genera�on Z

Are we ready for them?

Is your organiza�on ready?


What would you do?

82

Why Ma�ers Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.

> 800 million ac�ve users

> 400 million login daily

>350 million ac�ve mobile

users

130 friends is average

250 million photos up per

day

Average user connected to 80 pages

75% of users outside USA

70 languages available

According to Facebook

Personal or Organiza�onal

�  2,640,600 Facebook users live in UAE (age 18 or older)

�  2,023,400 Facebook users live in Dubai (18+)

�  403,580 Facebook users live in Abu Dhabi (18+)

�  4,311,580 Facebook users live in KSA (18+)

�  2,093,380 Facebook users live in Riyadh (18+)


Social Media Ac�on Plan

Lead

Listen

Learn

Wikipedia 86

Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million ar�cles in 265 languages. More than 275 million people come to our website every month to access informa�on, free of charge and free of adver�sing.

Consider Crowdsourcing

Crowdsourcing is the act of taking a job tradi�onally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.


Crowdsourcing http://www.youtube.com/watch?v=TCM7w11Ultk

Jeff Howe on Crowdsourcing

h�p://www.youtube.com/watch?v=exiLL_ArCoc


Can social technology solve the problem?

h�p://www.youtube.com/watch?v=6FAsZ4J8O70

A New Approach to Mee�ngs

Final Thoughts: The Right Message

92

h�p://www.youtube.com/watch?v=jnwQYwAnud4

www.sscs.ae or www.km-‐me.com


John P. Girard, Ph.D.

simple ideas - abu dhabi chamber of commerce

Business

nurture curiosity employees

social technology solve

reecve knowledge

meengs hp

complete stories

net 782 www

build trust

johnson