silvana andrade's portfolio - mkt & com
TRANSCRIPT
SILVANAANDRADEPress-release development
Press-release
development to
improve
company’s
presence on the
media.
Weekly
development of
one new to
release.
SILVANAANDRADEPress-release development
ROI 2014
for VRC Warehouse Technologies
Number of press-releases: 31
Total news published: 125 (clipping)
Minimum advertisement space value : 200€
ROI = 25 000 €
Clipping
SILVANAANDRADE
Clipping
SILVANAANDRADE
Newsletter
Newsletter to keep the clients and potential clients aware of our presence.
Monthly release with company’s news.
One newsletter for each country.
SILVANAANDRADE
Newsletter
Daily newsletter about the cinema festival.
Written in Portuguese and English (for
foreign subscribers).
SILVANAANDRADE
Content Development
Content development
(text, image, video,
graphics, etc.) for
marketing material,
website update, news,
SEO improvement,
among other daily
tasks.
SILVANAANDRADE
SEO / PPC
Content development and enhancement to
improve SEO. News (recent content) and social
media are very important to help the
Organic search positioning.
PPC is also important, mainly to guarantee
presence over the competition. Daily follow-up
of bids and key-words.
PPC
SEO
Company’sfacebookpage
SILVANAANDRADE
Website update and social media
Constant update of digital presence, by adding new
content to the website and using social media.
SILVANAANDRADE
Website update and social media: Results
Achievements:
Website visitors – in 1 ½ year presented a growth of 130%
Adwords clicks – in 1 ½ year presented a growth of 300%
SEO – mainly expressions in each country reached Google 1st page;
most of them reached the top 3 organic results
SILVANAANDRADE
Website update and social media: Results
SILVANAANDRADE
Portugal Website Analytics www.vrc.pt
March 2013 (work in VRC started in April 2013)
November 2014 (work in VRC ended in December 2014)
Advertisement in relevant publications and websites.
SILVANAANDRADEAdvertisement
Advertisement
Advertisement also gives power with the
media!
With a small amount of advertisement it
is possible to gain interviews, more
news space, and more advertisement for
free in different supports.
SILVANAANDRADE
Liaison with design and webdesign
Designer and webdesigner are important people
to work with! Together, we developed
advertisements, marketing material, landing
pages, etc.
Briefing is a relevant tool to explain objectives
and to determine the message to communicate.
SILVANAANDRADE
Marketing Campaigns
Marketing campaigns are a
significant tool to reach targets.
Costumers are not always aware
of our offer and an organized
and prepared marketing
campaign will certainly help to
improve sales. Advertisement
Landing Page
SILVANAANDRADE
Database creation
A good marketing campaign
needs an excellent database.
Researching and creation of
database is an important
marketing task.
Also, database management for
newsletter and for sales
approach (prospection).
SILVANAANDRADE
Events Planning
Planning and management of
fairs participation: since space
reservation, to stand building and
decoration, staff clothing,
catering, merchandising,
assembling and disassembling
preparation.
Also, organization of small
events, for company’s
employees, and for visiting
guests.
SILVANAANDRADE
Other works
SILVANAANDRADE