iimt University of Fribourg Bd de Pérolles 90 CH-1700 Fribourg Phone +41 26 300 84 30 Fax +41 26 300 97 94 iimt@unifr.ch www.iimt.ch

eSIGNAL

Dear Graduates

Time went by so quickly from the beginning until the end of your iimt studies. In between you acted as models (photo shoot for the iimt homepage); you passed all examinations and completed your theses. You spent several hours in the classroom in 13 different subject areas and found out which student type you were. Among all “normal” bachelor and master students from the University of Fribourg, you, as Executive students, sniffed the air of being a student and had the same feelings: Frustration about learning or course content, fear before an examination takes place, happiness about a good grade or an excellent lecturer. Net-working was also an important factor during your studies. You met about 70 different lecturers and of course your classmates. Many ups and downs along the way to your goal. Finally you got the confirmation for your efforts:

The Executive Diploma or Master of Business Administration in ICT or Utility Management. The iimt staff is very proud of you, but at the same time a bit melancholic: Like parents who let their kids go into the huge wide world. It was a great pleasure to meet all of you, and don’t forget the iimt family.

I wish you all the best for your life: health, happiness and strength.

"Everything we encounter leaves traces behind. Everything contributes imperceptibly to our education”

Petra Heumesser, Head of Executive Programmes

AGENDA 2013 Dates to be saved

iimt News page 6

The iimt-Newsletter, edition 2012_04

iimt Next courses page 7

iimt Chair page 9

iimt Shortcuts page 11

14th January - 2nd February 2013Next courses at the iimt

31st January 2013Masterclass

4th - 23rd March 2013Next courses at the iimt

iimt Events page 10

Online Session page 8New Subject Area Coordinator page 8

Graduates & Theses page 3Best Paper Award 2011 page 5Best Management Summay 2012 page 5

iimt Leaders Launch 2012 page 2

Alumni Event page 10

Masterclass - Relationship with Brands page 10

iimt Executive Programmes page 8

(Johann Wolfgang von Goethe)

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iimt Leaders Launch 2012

A unique event filled with interesting discussions and exceptional people from academia and industry, in a great atmosphere.

On the 29th of November 2012, the iimt celebrated its annual Leaders Launch - Talk & Dine Event. About 70 persons took part in this unique event and gathered at the Gutenberg Museum in Fribourg. Graduates, academics and leaders from the industry met in a festive and comfortable surrounding.

The programme started at 2:00 p.m. with our annual Award Ceremony where our Graduate students received their EMBA and Diploma in ICT & Utility Management. 17 students have successfully finished their educational programme in "ICT Management or Utility Management". The Graduates, future managers, have completed their educational programme during employment; they gained the analytical, functional and interpersonal skills necessary for success in an increasingly complex and dynamic, global business and management environment. The prize "Best Paper Award 2011" and the prize "Best Management Summary 2012" were as well awarded during the ceremony.

The ceremony was followed by an exciting panel discussion around the topic “Social Media – gadget or real business tool?” with top speakers from the ICT and Utility industry, such as Patrick Comboeuf (SBB), Robert P. Hilty (Xing AG), Patrick Moeschler (Swisscom AG), Kosmas Tsiraktsopoulos (EDÖB) and Tony Wehrstein (IBM). Thomas Mauch (Blogwerk AG) hosted the discussion. It was full of interesting discussions and insight from different Industry perspec-tives.

Af ter the Panel Discussion, the participants had the occasion for further discussions, to meet new people and to network.

Tony Wehrstein, Patrick Comboeuf, Patrick Moeschler, Thomas Mauch

Robert P. Hilty & Kosmas Tsiraktsopoulos

“Social Media – gadget or real business tool?”

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ARRIGO ClaudiaEMBA in ICT Management

"Challenges and opportunities of the Digital Agenda in the Italian market

context"

BERTHOUD DanielEMBA in ICT Management

"Comparing leading program management methods on an IT

renovation program"

BONVIN FabriceEMBA in Utility Management

"Le développement des NER comme alternative au nucléaire: risques et

opportunités pour Groupe e"

BURNEO ManuelEMBA in ICT Management

"Development of a sustainability strategy for an eGovernment Innovation Center"

CHEVROULET MichelEMBA in ICT Management

"An agile project management methodology for hardware design"

CURRAT SergeEDIPL in ICT Management

"Mise en oeuvre de la politique de sécurité applicative lors de l’implémentation de

l’ERP SAP"

ERISMANN TonjaEMBA in ICT Management

"Enterprise Mobility ManagementBeyond the First Hype"

Graduates & Theses

IMFELD-WEBER PeterEMBA in Utility Management

"Auswirkungen einer Entflechung nach EU-Richtlinie 2009/72/EG auf CKW"

KRAMER AdrianEMBA in ICT Management

"Re-Structuring of a franchise system based SME organisation"

LOUIS StéphaneEMBA in ICT Management

"The integration of persons with disabilities at Orange Business Services:

a comparison of 3 subsidiaries in France, Germany and Switzerland"

MADELUNG MarcusEMBA in ICT Management

"Business Model innovation using an Open innovation concept for the Physical Security

Industry"

MYLLÄRI JuhaEMBA in ICT Management

"Business model for superfast rural NGA in Switzerland"

NAINAR AnburajanEMBA in ICT Management

"Rationale for Multinational Enterprises to consolidate their Data Centres in

Switzerland"

NICOLET SamuelEMBA in Utility Management

"Etude du réseau Moyenne Tension Suisse et développement d’une stratégie

d’intégration"

(continues on page 4)

iimt Leaders Launch 2012

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(continued from page 3)

PILLER SébastienEMBA in ICT Management

"Quel futur pour les intégrateurs IT?"

SCHÄREN RichardEMBA in ICT Management

"Geschäftsprozessbezogene IT-Services in einem Softwareunternehmen

Eine Fallstudie am Beispiel der SAP (Schweiz) AG"

VUICHARD LaurentEMBA in Utility Management

"Strategic Relationship Management Process"

Congratulations!

The iimt congratulates its Graduates of 2012 to the successful completion of the Executive MBA and Diploma in ICT & Utility Management and wishes them all the best for their future!

iimt Leaders Launch 2012

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Best Management Summary 2012

The iimt alumni network award for the best management summaries written as part of the EMBA master theses goes to:

1st Prize

KRAMER Adrian"Re-Structuring of a franchise

system based SME organisation"

2nd Prize

IMFELD-WEBER Peter"Auswirkungen einer Entflechtung nach EU-Richt-

linie 2009/72/EG auf CKW"

3rd Prize

NICOLET Samuel"Etude du réseau Moyenne Tension Suisse et développement d’une stratégie

d’intégration"

Best Paper Award 2011

The winner of the Best Paper Award (Executive MBA) 2011 is

HOHENAUER Jan"Consumerization und ihr Einfluss

auf die Informationssicherheit"

iimt Leaders Launch 2012

Jan Hohenauer & Prof. Dr. Stephanie Teufel

Beat von Känel & Adrian Kramer

Beat von Känel & Peter Imfeld-Weber

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iimt News

Alexander Maciej Rossudowski is working as a Research Assistant at the iimt beginning in November 2012. Hailing from South Africa, Alexander Maciej grew up in Johannesburg and finished a bachelor degree in Computer Science from the University of Johannesburg. Thereafter, he moved to the University of Pretoria (RSA), and conducted research into user Identification & Authentica-tion specifically within payment transaction, at the ICSA research group; ultimately, completing a Master degree in Computer Science, with specialisation in Security and Privacy.

After completing his studies, Alexander Maciej took up a position as Information Security consultant at Trustwave, the largest security assessor in the Payment Card Industry (PCI), for four years. There he had the opportunity to work with a number of small and medium sized merchants, as well as several of the large banks and processors in EMEA, advising and assessing regulatory compliance against the PCI Data Security Standard (PCI DSS). Finally he became the lead consultant for the North African Territories. Seeking to become a specialist in Security and Privacy, Alexander Maciej is focusing on obtaining his PhD at the iimt, in Information Security Management centred around Social Networks.

The iimt staff is looking forward to collaborating with Alexander Maciej and wishes him a good start!

iimt Staff

Welcome to our new staff member Alexander Maciej Rossudowski!

Alexander Maciej Rossudowski

The iimt is proud to present its new Website: new look, new design, more interactivity, more informations.

Read the latest news of the iimt, agenda the next events, don't miss any major information about the iimt.

Keep updated and check it out!

iimt Website

In November, the iimt launched its new Website!

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Next Courses

The year 2012 is coming to an end and it's time for the New Year's prospects.

In the next year we offer an interesting course programme. We start the 2013 course session with Strategy & Innovation Management and Marketing Management.

Would you like to learn about dif ferent tools of strategic analysis, core capabilities and sustainability, and industry dynamics of technological innovation? Or, are you more interested in Marketing strategies, Marketing instruments, Marketing Research and International Marketing Mix?

Then join one of our upcoming courses and profit from the huge experiences of our top speakers from the business world.

Strategy & Innovation Management

Module 1: 14th - 16th January 2013Introduction to the concept of strategy; The tools of strategic analysis, market based and resource based; The nature and sources of competitive advantages

Module 2: 21st - 23rd January 2013Achieving a competitive advantage in different industr y contexts; Core capabilities and sustainability; Corporate strategy aspects

Module 3: 28th - 30th January 2013Industry dynamics of technological innovations; Formulating a technological innovation strategy; Implementing business model innovation strategy

Speakers:• Prof. Dr. Stephanie Teufel, Director, iimt,

University of Fribourg• Prof. Dr. Michael Barrett, Innovation &

Strategy, University of Cambridge• Dr. Martin P. Everts, Head of Corporate

Development, Axpo AG• Mr. Claude Gremion, Consulting & Strategy

Director, Groupe e SA• Dr. Christian Keller, General Manager, IBM

Switzerland and Austria• Mr. Kurt Lüscher, CEO, Erdgas Zurich AG

• Mr. Christian Martin, General Manag-er, Cisco Systems GmbH Switzerland

• Dr. Peter Mc Namara, Director of the PhD, University College Dublin (UCD)

• Prof. Dr. Simon Peck, Business Policy, Case Western Reserve University, Cleveland

• Dr. Martin Schmatz, Systems Research, IBM Research Zurich

Marketing Management

Module 1: 17th -19th January 2013Introduction to Marketing & Markets; Mar ke t in g Re s earch; Mar ke t in g Objectives; Marketing Strategies

Module 2: 24th - 26th January 2013Marketing Instruments (Produc t , Price, Place, Promotion); Marketing Implementation; Marketing Controlling

Module 3: 31st January - 2nd February 2013International Markets & Strategies; International Marketing Mix; International Market Selection; Importing & Exporting

Speakers:• Prof. Dr. Sascha Götte, Business

Engineering | Innovation, Lucerne University of Applied Sciences & Arts

• Prof. Dr. Marc Fetscherin, Rollins College, Crummer, School of Business; Harvard University, Asia Programs

• Mr. Thomas Grom, Vice President, International Marketing, Medela AG

• Mr. Lars Losinger, CEO, BKW ISP AG• Mr. Joannis Mourouzidis, Partner

Account Manager Retail, Microsoft Schweiz GmbH

• Mr. Daniel Ramsauer, Managing Partner, Dynamo Energie GmbH

• Mr. Markus Raschke, Product Innovation, Lucerne University of Applied Sciences & Arts

• Dr. Johannes Schimmel, CEO, Swisspower Services AG

iimt Courses

Further information available on: www.iimt.chCourse fee: CHF 5100.- (for 3 modules)Location: University of FribourgCourse language: English

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Online SessionThank you and Goodbye!

Prof. Dr. Pascal Pichonnaz and Prof. Dr. Marc Amstutz were subject area coordinators of Law in ICT/Utility since 2004. Prof. Dr. Pascal Pichonnaz taught at the iimt since 1998 and Prof. Dr. Marc Amstutz since 1999.

We thank them for their big dedication and wish them all the best for their future.

Prof. Dr. Pascal Pichonnaz Prof. Dr. Marc Amstutz

New Subject Area Coordinator

Their successor is Prof. Dr. Michel Heinzmann who is the professor of Civil Procedural Law and of Bankruptcy Law at the University of Fribourg.

We look forward to the collaboration with Prof. Dr. Heinzmann and wish him a good start as Subject Area Coordinator.

Prof. Dr. Michel Heinzmann

iimt Executive Programmes

This year the iimt executed the first online session courses for the "Information Management & Decision Suppor t (Module 2)" course in September. For two evenings Dr. Tilo Böhmann introduced the students to the subject of information management and decision making. After an initial problem with the audio, the students got in touch with, at first glance, quite a simple interface. Nevertheless, it proved to be powerful and feature-rich; from supporting discussion panels and feedback requests, to download upload and media exchange, to name but a few.

This ease-of-use had an effect on the students: first of all, the students very quickly lost their fear to interact. Secondly, the tool fostered their curiosity and instinct to play and explore. And finally, the system aligned perfectly for the introductory part of the course.

While the system was captivating, it must be mentioned that Dr. Tilo Böhmann led the way through the lecture brilliantly. He showed his experience of using the system and handled any issues easily. Furthermore, his knowledge in this area allowed him to compensate for the lack of face-to-face communication.

As a conclusion, I would say that this “experiment” with this system should execute again, if it is for an introduction lecture; However, from my experience, using beyond an introductory phase it would cause too many troubles to sustain a high-quality course.

Mario Gstrein, Research Assistant

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iimt Chair

Professor Doctor Teufel at ICSGCE 2012 in Hong Kong

The 2012 IEEE International Conference on Smart Grid and Clean Energy Technologies (ICSGCE 2012) took place in Hong Kong, China, during October 26-28, 2012. Participants from 28 countries and regions attended this stimulating conference. This international forum thoroughly examined the challenge of global energy; the environment & energy safety and its management, and the new energy technologies represented by smart grid, energy saving and emission reduction, low-carbon technologies and renewable energy. Excellent keynotes were given by Professor Danny Sutanto from the University of Wollongong and Prof. A. R. Al-Ali, American University of Sharjah.

Prof. Dr. Teufel presented research results of the ePark project by giving a very notable talk entitled: An Analysis of the Swiss Electric Vehicle Market. The Chinese colleagues were especially inter-ested in these findings. This is understandable as the Chinese State Council issued in 2012 the: 2012 to 2020 Energy-Saving and New-Energy Vehicle Industry Development Plan which is a popular point of discussion locally in China.

For Prof. Dr. Teufel the ICSGCE 2012 was an excellent platform for discussions around scientific questions. Furthermore, she took the opportunity to introduce the iimt and its possibilities to an international communit y.

ICSGCE 2012 was sponsored by National Natural Science Foundation of China (NSFC), China Renewable Energy Society (CRES), Journal of Electronic Science and Technology (JEST), and Intercap Energy Systems, USA . Academic support was given by University of Electronic Science and Technology of China (UESTC), Hong Kong Polytechnic University, University of Wollongong, American University of Sharjah, and China Energy Association (CEA).

Prof. Dr. Teufel used her stay in Hong Kong to also visit the Chinese University of Hong Kong and in particular the very impressive Hong Kong Science Park.

Prof. Dr. Teufel discussing the results of her presentation with Dr. Huang Qi (UESTC Chengdu)

Lecture of "Innovations- und Technologiemanagement"

The Fall academic semester 2012 is com-ing to an end. The lecture "Innovations- und Technologiemanagement" of Prof. Dr. Teufel and Mario Gstrein was a great success; about 30 students, in Master’s studies, attended this class every Thursday morning from 9:00 am to 12:00 pm.

We are looking forward to the next lectures in the Spring academic semester 2013: "Management im Energie-Sektor" and "Strategisches Projektmanage-ment".

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Upcoming Masterclass 2013"Relationship with Brands"Thursday - 31th January 2013

Alumni Special Event 2012

iimt Events

On the 3rd of November around 40 iimt Alumni members and their relatives met in Frutigen. After a short aperitif on the terrace, and enjoying the sun, lunch was offered in the Restaurant Rustica.

Right after lunch and a short walk, the participants arrived at the Tropenhaus Frutigen. An interesting presentation was given to show how the Tropenhaus is able to produce caviar and tropical fruits by using renewable energies. Afterwards, all members had time to discover the tropical gardens, the fish farm or the delicacy store for themselves.

The yearly event ended with the General Assembly of the iimt Alumni Network. It was a great day and we are hoping to see you all again next year.

Speaker: Prof. Dr. Marc Fetscherin, Associate Professor of Marketing & Cornell Distinguished Faculty

“Over the course of the past decade, companies have come to the realization that one of the most effective tools they have to hedge against risk is the portfolio of relationships consumers form with the company’s brands.

Strong relationships guarantee cash flows in the form of brand loyalties and trial of new brand extensions, create supply-side cost advantages through evangelism and word-of-mouth advocacy, and protect shareholder value in the wake of the crises that inevitably befall brands.

But, as marketers have rushed to build equity though their brand relationships, they have also come to realize that the creation of value through brand relationships is a difficult and challenging task. Brand relationships are complex psychological and cultural phenomena. They must be carefully created, astutely nurtured, and judiciously leveraged if they are to thrive. They require an organization and internal culture aligned in terms of relationship principles and ideas.

Today’s brandscape, enabled through social media and web 2.0 technologies, has fundamentally changed the face of branding, further complicating the rela-tionship building task”1.

T h e p re s ent at ion e x p lore s th e psychological and cultural landscape of consumer-brand relationships, and identifies concepts, frameworks and strategies directed at the hunt for resonant and strong relationships in this new brand world.

1Fournier, S., Breazeale, Fetscherin, M., (2012), Consumer Brand Relationship: Insights for Theory and Practice, Foreword: Kevin L. Keller, Taylor and Francis, P. 424 pages.

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iimt Shortcuts

Next Infosessions in Fribourg

Continuing education: The key to success!

The iimt offers the only executive training in Switzerland with a specific focus on ICT and Utility Management. Through its highly developed international network of partners from the academic world and the industry, the iimt offers you the ideal opportunity to take a competitive step into the future!

Find out more and visit one of our infosessions:

Wednesday 20.02.2013, 18:00-19:00Tuesday 19.03.2013, 18:00-19:00Tuesday 30.04.2013, 18:00-19:00Wednesday 05.06.2013, 18:00-19:00

Registration: www.iimt.ch or iimt@unifr.ch

The iimt would like to thank you for your cooperation and commitment during the year.

We wish you a ...

Did you know?

Social Media - gadget or real business tool?

• Social Media is the #1 activity on the web, hence why 93% of marketers use Social Media for business

• Every second 2 new members join LinkedIn

• 53% of people on Twitter recommend products in their Tweets

• Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers than the entire populations of: Germany, Turkey, South Africa, Canada, Argentina, United Kingdom, Egypt

• 90% of consumers trust peer recom-mendations, only 14% trust traditional TV advertisements

• If Facebook were a country it would be the world's 3rd largest and 2x the size of the U.S. population

"The ROI of Social Media is that your business will still exist in 5 year""We will no longer search for products and services, they will find us via Social Media." Erik Qualman, author of Socialnomics

Source: http://www.socialnomics.net/