siftdeck: predictive analytics for disaster and risk
DESCRIPTION
Given a tragic event or disaster, SiftDeck attempts to predict where organizations or people are most vulnerable. This helps organizations mitigate the loss of life, property, or assets.TRANSCRIPT
“If you can see the future, you can save it.”
SiftDeck attempts to predict where a business might be vulnerable by monitoring social media conversations.
SiftDeck monitors Twitter conversations mentioning key terms related to an organization. !It surfaces the trends, stories, locations, and people mentioned in those conversations.
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250
500
750
1000
Disaster Financial News/Journalism
Total Market Addressable Market
SIFTDECK: TOTAL ADDRESSABLE MARKETIn
Mill
ions
Event Staff
Customers
Property
Security
Investors
FamilyOrders
Suppliers
Insurance
StocksInvestments
SiftDeck highlights various areas of a business’ operations that might be at risk.
Assets
“Twitter has become the latest news wire of Wall Street and that investors have come to rely on the social medium for minute-by-minute news and opinion…” - Witkowski and Patel, 2013 Twitter trading influence laid bare by fake tweet
“Insurance experts have said the recent terror attack at the Westgate mall in Nairobi, Kenya, could cost 10 billion Kenyan shillings ($115 million) in damages and up to $250 million in lost tourism revenue.” !Standard Media http://www.standardmedia.co.ke/?articleID=2000094442&story_title=westgate-attack-exposes-firms-to-higher-premium-bill
“...the Boston Marathon bombings inflicted as much as $333 million in damage to the local economy in lost wages, retail sales and infrastructure damage, according to preliminary estimates.” !NBCNews http://usnews.nbcnews.com/_news/2013/04/30/17975443-adding-up-the-financial-costs-of-the-boston-bombings?lite
-8
-6
-4
-2
0
2
New York 9/11 London Madrid Boston
DAX30 TFSE100 DOWJONES
RESEARCH: THE IMPACT OF TERRORISM ON STOCK MARKETS
SOURCE: “The Impact of Terrorism on Stock Markets: The Boston Bombings in Comparison to Previous Terrorist Events” by Thomas Baumert, Mikel Buesa, and Timothy Lynch
0
12.5
25
37.5
50
Katrina Queensland Quake Haiti Quake Iceland Volcano
RESEARCH: HOW RECENT DISASTERS AFFECTED MARKETS AND ECONOMIES
SOURCE: “How Recent Disasters Affected Markets and Economies” by Jessica Hartogs and Antonia Oprita CNBC
Estim
ated
Cos
t In
Billi
ons
