sifma tech conference: trade ideas presentation

SIFMA Financial Services Technology Expo

NYC, June 19 - 20, 2012

Thursday, June 21, 12

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We are a leading technology firm specializing in MARKET DATA ANALYTICS within the financial

services space.


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Our expertise in complex event processing (CEP) drives our innovation in

• DECISION SUPPORT, • DATA VISUALIZATION,• TRADING PLAN OPTIMIZATION, AND• RISK MANAGEMENT

for equity and equity derivative instruments.


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We apply our real-time analytics to structured and non-structured data - FROM MARKET

EXCHANGES TO STOCK RELATED TWEETS.


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“Integrating Trade-Ideas into our trading platform . . . I can honestly say that this has been ONE OF THE

SMOOTHEST AND MOST PLEASANT EXPERIENCES IN MY PROFESSIONAL CAREER. Very professional and responsive in addressing all of our business and

technical concerns.”

March 6, 2008, Ruben Guerrero, Product Manager


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Give your clients the advantages of informed, confident decisions.

Tap into a stable, reliable source of innovation in financial market data, delivering value for over 10

years.

AND WE’RE JUST GETTING STARTED.


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SELL SIDE SOLUTIONCASE STUDY:

Knight serves as a Designated Market Maker (DMM) for approximately 675 securities on the New York Stock Exchange and NYSE Amex.

ORDERLY OPENS AND CLOSES, LOWER VOLATILITY, DEEPER LIQUIDITY, AND PRICE IMPROVEMENT OPPORTUNITIES are its mission.


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How did Trade Ideas help Knight Capital improve its performance?



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Trade Ideas developed a custom ‘SITUATIONAL AWARENESS’ VIEW OF THE ENTIRE MARKET IN REAL-TIME - immediately informing the trading desk of statistically significant and unusual market activity.



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Results:

• Productivity increases in the consolidated trading desk via IMPROVED DECISION SUPPORT capabilities

• IMPROVEMENT IN THE ‘MAN & MACHINE’ MODEL - efficiently optimizing when each is needed operationally.



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TRADE IDEAS BUY SIDE SOLUTIONS

• Single Focus on Quantitative Idea Generation, Event Recognition, and Risk Management

• Testing and Optimization for Complex Event Processing

• Improved Decision Capabilities via Statistical Analysis of Structured and Unstructured Data

• Increased Order Flow: informed clients and probabilistic outcomes yield more trade activity


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TRADE IDEAS UTILIZATION:ONCE EXPOSED, QUICKLY ESSENTIAL

Marketing Campaign:Tool Awareness Begins


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TRADE IDEAS ‘LIFT EFFECT’

• Produces, among viewers, more engagement in the market

• Retail clients trade 4X the average active investor when exposed to Trade Ideas information (the ‘Lift Effect’)


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TRADE IDEAS AND TWITTER:VALUE USE CASE• Twitter, Facebook contribute to the growing use

of unstructured data in trading decisions and is a popular way to share ideas

• Trade Ideas publishes a similar type of “Stream” as quantitative real-time media

• FILTER EVENTS like “Support & Resistance Breaks”, “Block Trades” in Trade Ideas AGAINST THE UNIVERSE OF STOCKS MOST DISCUSSED


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TRADE IDEAS AND STOCKTWITS:TWITTER STREAM ANALYTICS


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“Trade-Ideas Pro is a sophisticated and highly customizable program for active day traders [ed: and

others] WHO NEED MARKET INFORMATION IN TRULY REAL TIME.”

June 2012, American Association of Individual Investors


sifma tech conference: trade ideas presentation

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