– DIGITAL MARKETING SPECIALIST-

Mob:-9830195490 siddharthamondal84@gmail.com

PROFESSIONAL EXPERIENCE

Total 6 yrs of Experinence in IT including 4 Yrs of experience in Digital Marketing including SEO,PPC (Search and Display Advertising), SMO, Google Analytics,Webmaster hands on experience in Corporate quality standards, project handling, Process documentation & Workflow implementation.

PROFILE

Responsible for managing an average of 15 plus PPC accounts of advertiser spread all over Canada and UK using Google Adwords,SEMRush,Keyword Spy.

Having done SEO(white hat and grey hat technique) for different clients and own company. Forum , Blog Posting and article submi ssion to get good number of Backlinks. Creation of high quality PPC campaigns thereby generating relevant ROI for the clients. Analyzed detailed data including CPC, CPM(1000 impressions), CTR and conversions to reach

desired CPA levels, increase ROI and increase lead generation. Hands-on experience on Keywords Research, Meta Tags Creation, Heading Tags in addition

to advance SEO, SMM. Currently working on a Educational Product Development project named “ QBreaker ” which

can improve the quality of Indian Educational System.

ROLES & RESPONSIBILITIES

Develop, recommend and execute proposal, account & campaign strategy. Managing Taxonomy for different clients. Report effectiveness of all digital activity including web analytics, conversions etc for each

campaign Analyzed Website(tools using Google Webmaster SEO Moz ,Majestic SEO,) Provided ongoing reporting of search program performance metrics. Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns. Provided best practices recommendations and consulting to clients and account executive

team for PPC specific landing page development and implementation. Utilize compelling ad copy, Google Ad Words editor, exact phrase vs. broad matching, day-

parting, negative keywords, etc. to identify and correct poor performers. Implemented Google enhanced campaign features on several campaigns. Experienced in Google Analytics and Webmasrter. Having knowledge on social media universe including YouTube, Facebook, StumbleUpon,

Forums, Twitter, Slide share, LinkedIn, Wikis, blogs, etc. Experienced in social media tools (e.g. TruPULSE, Radian 6, Spread Fast) and proficient in

SMMS (Social Media management system) Hands-on experience on Keywords Research, Meta Tags Creation, Heading Tags in addition

to advance SEO, SMO, SMM, SEM. Expertise in generating quality traffic to the website to ensure good booking conversion rates Experienced on getting the company position for all relevant search results across paid and

organic channel ( Google)

Exposure to work and manage by liaising with agencies to drive traffic from various online sources & also to come up with good creative content to showcase our digital efforts

Worked with the off-line marketing team to enhance/promote any offline activities on digital media

Worked on Cloud based System Server Maintained Linux and Ubuntu Server for Clients Having 6 yrs of experience in Client Handling and Servicing. Shown interests on Daily activities including Directory & Articles submission, Social book

marking, Blog commenting, Guest Posting etc.

PROFESSIONAL STRENGTHS

Depth Knowledge of Linux , Ubuntu Server and Cloud Integration. Knowledge of Java ,SQL,J-query and HTML5. Strong Knowledge of SEO and Keyword Planning. Detailed understanding of MS Office, Ad Words Editor, ad Center and other various online

marketing tools. Strong comprehension of web usability, landing page testing, quantitative skills and ROI

analysis. Possess excellent verbal and written communication skills. Have developed good skills in decision making, team management & crisis management. Ability to teach and explain the use of tools to the customers to achieve their satisfaction. Worked in various international platforms like Google Analytics, Microsoft Azure Cloud Preparing for GOOGLE Analytics and ADWORDS CERTIFICATION)

PROFESSIONAL SYNOPSIS

Current Organization Aarna IT Solutions Pvt. LtdCompany Type IT (Product Based)Post Digital Marketing ConsultantTeam Size 14From December 2014—Till now

Previous Organization Extensive Idea Pvt. Ltd.Company Type IT(Web Development & Digital Marketing)Post Marketing Consultant Team Size 11From December 2013 - November 2014

Previous Organization Pacsuntech Solution Pvt.LtdCompany Type IT/ITES Post Application Support ManagerTeam Size 47From December 2009 -- August 2013

Previous Organization ASPIRATIONS Post INFRASTUCTURE WEBBASED MANAGEMENT SERVICECompany Type IT/ITESFrom May 2003 – May 2005

EDUCATIONAL

Pursuing Digital Marketing and Web Analysys from VSKILLS Master:- part time MBA (Project Management) from Shobhit University in the year of 2014 with 67%.

Bachelor:-BCA from NORTH POINT INSTITUTE Under SIKKIM MANIPAL UNIVERSITY in the year of 2010 with 73%.

Intermediate:-HSE (science) from Sri.Sarbjeet Singh Inter college (Board of HighSchool & Intermediate Education U.P, Allahabad) in the year of 2007with 62%

Diploma:-Diploma in Electronics & communication from National Institute of Engineering & Technology Under (Delhi NIBS) in the year of 2003 with 70%Diploma in Hardware and Networking From WBSCTE in 2003-2004.

10th:-Madhyamik from Nabadwip Bakultala High School (WBBSE) in the year of 2000

PROFESSIONAL CERTIFICATION

Digital Marketing(Preparing for GOOGLE ADWORDS CERTIFICATION) Experienced in WEB TECHNOLOGY.(Apache,Linux,Jquery,JSON,PHP,Wordpress) Linux Admin from JADAVPUR UNIVERSITY in the year 2010. ORACLE WORKSHOP-I and II from Convergent Technology. 6 Month Specialization in .net Technology (C#)& SQL Server from NIIT With 69% & 77%

in 2008

PERSONAL DOISER

Date of Birth : 26th August, 1984Present Address : Saroda Abason, 28 A.K.Mukherjee Road, Baranagar Kolkata: 700090, W.B. Linguistic Ability : English, Hindi and Bengali.Nationality : Indian

Declaration

I hereby declare that the above written particulars are true to the best of my knowledge and belief.

SIDDHARTHA MONDAL