sick puppy edited final
DESCRIPTION
Some key trends and case studies of what online activities are working for marketers and some specific methods and best practice techniques in Search Engine Marketing. Learn how to avoid making costly mistakes through competitive intelligence and how the measurable side of online marketing and web analysis can provide invaluable insights to help with both offline and online marketing strategies. Included in this session will be a look at how to measure your brand value, protecting your brand online and what techniques and practices are working in Search Marketing and how to maximise return on investment in this rapidly growing and most effective marketing channel.TRANSCRIPT
- 1. Sick Puppy to Top Dog: The Deloitte Story
David Redhill: Partner & CMO, Deloitte
2. Know your enemy
3. Who are we?
Global 165,000 people, $27billion revenue 500 Australian grads; no
redundancies or reduced hours In South Australia:5 years double
digit growth (15% FY09)#1 auditors of ASX-listed entities1 in 5
brand awareness 23% of partners are femaleIn FY09 we grew our
marketing team
4. So what do we do?
- Audit, tax, consulting, FAS
5. Data analytics, digital consulting, forensics, human capital
6. Priorities: cultural diversity, innovation, talent and womenin
other words, not your average accountancy firm
7.
8. Six CEOs in a decade.Haemorrhaging clients, money and
people.what reputation?
9. BRW magazine 2004
10. 11.
12. CFOMagazine 2006
13. AFR July 2008
14. CFO Feb 2009
15. 13
16. Plus
- 2009 Accountancy Firm of the Year, CFO Awards
17. 11th on BRW Top 50 Best Places to Work 18. 2009 Australian Business Award, Marketing Excellence