shuting cai (tina) xuemei li(may) jing lou(vicky)
DESCRIPTION
PepsiCo. Shuting Cai (Tina) Xuemei Li(May) Jing Lou(Vicky). How big?. No.1 in North America No.2 in the word 200 countries 3300 products 43.4 billion annual 297,000 employees. President. Pepsi Only . Zein Abdalla September 2012 Joined in 1995. Headquarter. - PowerPoint PPT PresentationTRANSCRIPT
Shuting Cai (Tina)Xuemei Li(May)Jing Lou(Vicky)
PepsiCo
Beverage
Food
Restaurant
PepsiCo
How big?
• No.1 in North America• No.2 in the word• 200 countries• 3300 products• 43.4 billion annual • 297,000 employees
President
• Zein Abdalla
• September 2012
• Joined in 1995
Pepsi Only
Headquarter
• Purchase, New York, United States
Brands
Services
• Retail stores• Supermarkets• Restaurants• Online stores• Vending machine• Take-home Sale
History• 1898 Invented by a pharmacist sold in US market
• 1903 “Pepsi-Cola” registered
• During WWII, Pepsi amped up its advertising and started selling its drink in cans
• 1930 started internationalization in Canada
• 1963 acquired Frito-Lay, Pizza hut
• 1975 beat coke cola “have a Pepsi day”
• 1984 Michael Jackson “The Choice Of A New Generation” Dark blue packaging
The Reasons for Success:
• Purchase• Stand for quality• Promotion factors• Globalization• Diversify• Creativity• High accessibility
Marketing• 1930-1959 Slogan “Pepsi-Cola Hits the Spot” advertised on radio, classic motion pictures , and later TV
• 1960s--- Sponsored for American Hockey Team
Pepsi Sports Center
73774
Pepsi
• In 2007--- A numerical expression : “73774”
Charitable activities• 1962 ---PepsiCo Foundation• Healthy---Food • Environment---Safe Water• Education• 2009 , $27.9 million
• Packaging & Recycling• In 2009, 34% within the U.S.
Environmental Sustainability
Interesting Fact---Cola War• 1975 Pepsi-Cola beat
coke-cola • Slogan “Have a Pepsi
day”
winner
Thank you