shs - swiss hospitality solutions - mobile trends for hotels 2011
DESCRIPTION
Presentation of Wilhelm K. Weber about Mobile Trends for Hotels, Copyright Swiss Hospitality Solutions, www.swisshospitalitysolutions.comTRANSCRIPT
![Page 1: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/1.jpg)
Wilhelm K. Weber
NEW TRENDS FROM A RM POINT OF VIEW
![Page 2: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/2.jpg)
Wilhelm Konrad Felix Weber «Wilko»
• Some years in hotel • Some years in consulting/training • Some years with brands/chains
• Swiss Hotel School Luzern • Graduate School
of Business Administration, Zürich • University of Wales / St Gallen…
• First «own company» with 14yrs • SHS since June 2010 (No. 5) • Young European Industry Leader 2010
• Hobbies: Sailing, Skiing, Surfing ….and HOTELS!
![Page 3: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/3.jpg)
WELCOME TO MY WORLD! (WHAT IS THE POINT OF VIEW OF A REVENUE MANAGER?)
![Page 4: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/4.jpg)
IT IS SO COOL TO BE IN/ON/ABOUT SOCIAL MEDIA,
MOBILE, GROUPON ETC.
![Page 5: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/5.jpg)
REVENUE MANAGERS NOT
ALWAYS PERCEIVED AS
COOL
![Page 6: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/6.jpg)
WE ARE SIMPLE PEOPLE,
WE ONLY THINK ABOUT MONEY!
![Page 7: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/7.jpg)
SOCIAL MEDIA GROUPON & CO
MOBILE APPLICATIONS
![Page 8: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/8.jpg)
SOCIAL MEDIA IS SO MUCH MORE THAN JUST FACEBOOK, IT IS A DIRECT CHANNEL TO
COMMUNICATE WITH YOUR CLIENTS
![Page 9: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/9.jpg)
AUDIENCE PARTICIPATION
![Page 10: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/10.jpg)
RAISE YOUR HAND …IF YOUR HOTEL IS ON
![Page 11: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/11.jpg)
RAISE YOUR HAND …IF YOUR HOTEL RECEIVES
RESERVATIONS THROUGH FACEBOOK
![Page 12: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/12.jpg)
![Page 13: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/13.jpg)
![Page 14: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/14.jpg)
ONLY A SMALL DIFFERENCE….
![Page 15: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/15.jpg)
![Page 16: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/16.jpg)
![Page 17: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/17.jpg)
BE THERE! CREATE A
BOOKING LINK! THINK ABOUT THE
MESSAGE!
RM Checklist: Must have? YES
Cost? Relatively low
Revenue? Still small
Future? Increasing importance
![Page 18: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/18.jpg)
THE MOST INFLUENCING
SCM DISCIPLINE IS?
![Page 19: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/19.jpg)
BIG BROTHER IS WATCHING
YOU
![Page 20: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/20.jpg)
GUEST REVIEWS
![Page 21: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/21.jpg)
HOW DO GUEST REVIEWS INFLUENCE THE PURCHASE INTENT?
![Page 22: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/22.jpg)
EXTREME NEGATIVE REVIEWS (1 STAR) EXCEEDED THE POSITIVE EFFECT OF
EXTREME POSITIVE REVIEWS (5 STAR) NON-EXTREME REVIEWS (2-4 STARS)
HAD NO EFFECT YUANYUAN, PENG, YIJUN, AND QIANG (2009, STUDY ON MOVIE TICKET SALES)
CHEVALIER AND MAYZLIN (2006, STUDY ON ONLINE BOOK REVIEWS)
![Page 23: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/23.jpg)
THE PERCEIVED QUALITY OF AN ONLINE REVIEW HAS A POSITIVE IMPACT ON
PURCHASE INTENT. PURCHASE INTENT INCREASES AS THE
NUMBER OF REVIEWS INCREASES CUSTOMERS WITH LIMITED
EXPERIENCE WITH THE PRODUCT ARE INFLUENCED BY THE QUANTITY OF REVIEWS RATHER THAN QUALITY
PARK ET AL. (2007)
![Page 24: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/24.jpg)
RAISE YOUR HAND …IF YOUR HOTEL IS ON
TRIPADVISOR
![Page 25: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/25.jpg)
RAISE YOUR HAND …IF YOU KNOW YOUR HOTELS
RATING THIS WEEK
![Page 26: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/26.jpg)
KNOW YOUR RATING!
MANAGE YOUR E-MAGE!
RM Checklist: Must have? YES
Cost? None
Revenue? High influence
Future? Increasing importance
![Page 27: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/27.jpg)
![Page 28: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/28.jpg)
NO MANAGEMENT
RESPONSE?
![Page 29: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/29.jpg)
![Page 30: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/30.jpg)
IT’S ONLY ONE CLICK!
![Page 31: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/31.jpg)
SOCIAL MEDIA GROUPON & CO
MOBILE APPLICATIONS
![Page 32: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/32.jpg)
![Page 33: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/33.jpg)
AWARENESS!
NEW CUSTOMERS!
USE EMPTY ROOMS
IN PERIODS OF LOW DEMAND.
![Page 34: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/34.jpg)
HAVE YOU DONE THE MATH???
![Page 35: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/35.jpg)
groupon Direct sale Sales Price 100 – 50% 100 Commission (35%) 35 0 var.Cost per Room 40 40 Pocket Margin - 25 60
…AND WHEN DO YOU GET THE MONEY?
![Page 36: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/36.jpg)
NEGOTIATE THE CONDITIONS
BE AWARE OF THE IMAGE
BE REALISTIC RE. «NEW CLIENTS» DO THE MATH!
RM Checklist: Must have? No
Cost? Extremely high
Revenue? Very small
Future? Likely to stay,
![Page 37: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/37.jpg)
SOCIAL MEDIA GROUPON & CO
MOBILE APPLICATIONS
![Page 38: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/38.jpg)
AUDIENCE PARTICIPATION
![Page 39: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/39.jpg)
RAISE YOUR HAND …IF YOU HAVE A SMARTPHONE
![Page 40: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/40.jpg)
RAISE YOUR HAND …IF YOU HAVE AN IPHONE
![Page 41: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/41.jpg)
WHAT IS THE FIRST THING THAT HAPPENS, WHEN AN AIRPLANE HAS
LANDED?
![Page 42: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/42.jpg)
100 MOBILE PHONES ARE SWITCHED ON
![Page 43: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/43.jpg)
YOU WILL ALWAYS CARRY WITH YOU...
![Page 44: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/44.jpg)
MOBILE INTERNET IS NOT
JUST WIRELESS ACCESS TO «NORMAL INTERNET»
![Page 45: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/45.jpg)
WIRELESS SERVICES LOOSE 50% OF POTENTIAL CUSTOMERS,
EVERYTIME THEY ARE REQUIRED TO PUSH A BUTTON
![Page 46: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/46.jpg)
LOCALISATION + PERSONALIZATION = «KILLER APPLICATION»
![Page 47: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/47.jpg)
ARE YOU READY?
![Page 48: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/48.jpg)
![Page 49: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/49.jpg)
![Page 50: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/50.jpg)
![Page 51: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/51.jpg)
![Page 52: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/52.jpg)
![Page 53: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/53.jpg)
PRODUCTS MUST BE FAST, EASY, FUN
![Page 54: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/54.jpg)
AND HOTEL APPS TODAY?
![Page 55: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/55.jpg)
![Page 56: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/56.jpg)
![Page 57: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/57.jpg)
PRICELINE REPORTS HIGH NUMBER OF MOBILE SHORT TERM BOOKINGS
(LESS THAN 1 DAY PRIOR TO ARRIVAL)
85% 45%
![Page 58: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/58.jpg)
THE PLATFORM STORY WILL REMAIN COMPLICATED
![Page 59: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/59.jpg)
TABLETS ARE A SEPERATE OPPORTUNITY
![Page 60: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/60.jpg)
MOBILE TECHNOLOGIES CAN SAVE YOUR STAFF TIME BY ENABLING GUESTS TO HELP THEMSELVES FIND
INFORMATION
![Page 61: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/61.jpg)
NEW TECHNOLOGIES ALLOW «FANCY GIMMIKS»
…COOL STUFF….
![Page 62: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/62.jpg)
![Page 63: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/63.jpg)
![Page 64: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/64.jpg)
THERE ARE MANY NEW
OPPORTUNITIES
![Page 65: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/65.jpg)
QR (QUICK RESPONSE)
CODES
![Page 66: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/66.jpg)
START EXPLORING THE
OPPORTUNITIES !
DON’T FORGET THE MONEY!
RM Checklist: Must have? Nice to have
Cost? medium
Revenue? small
Future? Increasing importance
![Page 67: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/67.jpg)
ANY QUESTIONS ?
![Page 68: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/68.jpg)
Thank you 谢谢 Vielen Dank
![Page 69: SHS - Swiss Hospitality Solutions - Mobile Trends for Hotels 2011](https://reader034.vdocuments.site/reader034/viewer/2022052507/558c2035d8b42a5e138b45b2/html5/thumbnails/69.jpg)
Contact:
Wilhelm K. Weber"Partner" SHS"Swiss Hospitality Solutions AG"Hirschmattstrasse 28"CH 6003 Luzern"Switzerland Tel: +41/78 670 2007"eMail: [email protected]