showcasing impact online in the nonprofit sector
DESCRIPTION
GreatNonprofits recently gave a webinar with Guidestar helping nonprofits leverage their reviews to showcase their impact online. See several examples of how nonprofits are leveraging the GreatNonprofits platform and reviews to raise money and demonstrate their impact.TRANSCRIPT
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Transparency, Engagement and Showcasing Impact Online
A perspective from Greatnonprofits.org –the Yelp for Nonprofits
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Hurricane Katrina & How We Started
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A Citizen Feedback Tool for Nonprofits
• 1.8mm Nonprofit & project profiles• >5,500 US City & Issue Pages
• ~200,000 reviews• >20,000 Nonprofits
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Content syndication partnerships across nonprofit information platforms to audience of 20million
Open Syndication of Content
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Samples of How your reviews are syndicated…
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Getting Started : Complete Profile
Add:• Logos• Website• Social
sites
Add:Your mission statement
AddPhotosVideos
AddImpact statements
InviteReviews
AddBadges to your site; marketing
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INVITE REVIEWS
1 2 3
Getting Started : Invite Reviews
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Sample Outreach: Email
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Sample Outreach: Your Website
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Sample Outreach: Press
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Sample: Social Media & Marketing
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For More Ideas on Social Media.See Tagboard: #GreatNP14
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The Importance of Third Party Endorsements - Seals
Likelihood the Presence of Ratings Seal will Increase Giving
Source: Able Atruist
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Lessons Learned
Feedback needs to be easy, fast and inexpensive to collect
Feedback needs to be easy to understand - for everyone
Feedback needs to be dynamic, and part of continuous management improvement
Feedback should not be edited
Feedback should be public
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Why Reviews Matter
92% of consumers trust
recommendations from friends &
family
A one-star improvement on Yelp leads to a 9%
increase in revenue
70% of consumers trust online reviews as much as personal recommendations
Source: Nielson
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Social Media & Marketing Guide…Guides will be emailed; you can also get a free copy of the guide below:
Click here: http://slidesha.re/1dyOW4l
Email: [email protected]
Or Visit: greatnonprofits.org
Other information:
Greatnonprofits.org
@GreatNonprofits