showcase of pikslme's data august2013

© 2013 Pikslme Limited | All rights reserved | Confidential

Competitive Intelligence For Digital Marketers


Making Vendor selection and adoption decisions is fraught with inefficiency and risk

This is the industry’s Vendor “database”? Does this cut it?

?Source: LUMA Partners LLC 2012


Technology Stacks within Retail Industry

“Your approach is interesting as I am faced with many choices when I shop around for Adtech solutions and often

is not clear what to do”Digital Marketer of Global Brand


Site tag audit for Google Analytics

Proportion of missing tag36% of Google analytics tags are missing at 18 pages of the website. Meaning the data provided by analytics of the site is misleading and doesn’t reflects 100% of site traffic

Pages missing tags

Pages correctly tagged


Demand Side Platform’s Landscape UK Market


Demand Side Platform’s UK Market Share by Number of Sites, Unique Visitors and Page Views

Pikslme Sample data June 2012


Demand Side Platform(DSP) Market Share according the industries in the

UK

* Data from June 2012

Pikslme helps to track leading vendors across the industries.Select more effectively!


Pikslme is..

The only platform created by digital marketing professionals for digital marketing professionals for strategic vendor intelligence


Thank you

Questions and feedback are welcomed!

Please email us:[email protected]@pikslme.comOr call us:+44 (0)20 3290 9850

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tel:+4402032909850


If you want to read more

Appendix with:Pikslme Products descriptions:• Intel• Inspect• Mobile


Agencies

Publishers

Advertisers

• Evaluate the industry of your chosen market

• Improve strategic decision-making for clients

• Technology Stacks – use our data to instantly know what technologies the competition is using

• Gain comparative advantage by improved selection of vendors

• Visualise advertisers-vendors collaboration map

Intel


Agencies

Publishers

Advertisers

Present credentials with confidence

• Increase traffic by addressing any tag omissions• Unveil how ads are managed on your web-site

• Understand who are 3rd party vendors on your web-site

• Get 100% tracking of your web-site traffic • Identify redundant vendors’ tags written across

the business and reduce page load time, speed up your site for users, by removing them

• Identify 1st and 3rd party cookies distributed by your web-site

Discover legacy or unnecessary tags

Identify data leakage • Capitalise on the monetisation of a site's content

and protect the brand• Identify rogue tags capturing data from online

business

Inspect


• Identify market gaps & growth opportunities for mobile sites market

• Get competitive environment insight (which vendors are losing/gaining market share with mobile websites)

• Categorize your competitors’ mobile customers and select target segment

• Develop better go-to-mobile-market strategy

• Industry analysis of mobile websites technologies of your chosen geographic market

Vendors

Agencies

Publishers

Advertisers

M-Intel


Agencies

Publishers

Advertisers

Present credentials with confidence

• Capitalise on the monetisation of a mobile site's content and protect the brand

• Identify rogue tags capturing data from mobile web-site

• Increase traffic by addressing any tag omissions

• Get 100% tracking of your web-site traffic • Unveil how ads are managed on your mobile

web-site• Improve latency in loading time of mobile web-

site

Discover legacy or unnecessary tags

Identify data leakage

• Understand who are 3rd party vendors on your mobile web-site

• Identify 1st and 3rd party cookies distributed by your mobile web-site

• Identify redundant vendors’ tags written across the business and reduce page load time, speed up your site for users, by removing them

M-Inspect


“Competition is the keen cutting edge of business, always shaving away at costs.”

- Henry Ford

showcase of pikslme's data august2013

Technology

confidential pikslme

website traffic

confidential demand

confidential site tag

confidential competition

mobile sites market

pikslme products descriptions

party vendors