10.20.2005

Showcase Your Data With RedMonk Analytics

October 2011

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“The software and web industry can learn a lot from the lumber industry… The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by-products in synthetic fireplace logs, concrete, ice strengtheners, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”

Jason Fried, 37signals

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You, your customers or both are generating data

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Data Concerning •  Platform preferences •  Hardware winners and losers •  Geography trends •  Programming language usage •  API consumption patterns •  Operational best practices •  Mobile framework uptake

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Right now, if you think of the data at all, you

probably consider it a byproduct

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Why not use it?

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Who’s already doing this?

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RedMonk is in business to: Collect and analyze data

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You’re in business to: Innovate and improve your product

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The Solution: Let us showcase your data

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How?

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Using the Developer Intelligence portal we built

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You give us a slice of your developer related data as a spreadsheet.

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We add your data to our collective. With the logo and link of your choice.

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Building the Developer Picture •  All data is attributed

and linked to the source •  Multiple third party

sources •  Covering all areas of

development from mobile to cloud

•  Includes historical and recent data

•  Continuously updated

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For the cost of data you aren’t using,

you get a new channel and revenue opportunity

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While you help build a more complete picture of

developers

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#winning #winning

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QUESTIONS

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QUESTION: This seems like a problem: we’re spinning up an analytics business. Won’t this compete with us?

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ANSWER: Nope. We don’t want all of your data, just some of it. We’re broad analysis, you’re deep. If anything, we’re going to do lead gen for you.

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QUESTION: What kind of data are you looking for?

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ANSWER: Anything and everything developer related. If you can tell us about what developers are using, not using, reading about, writing about, buying, training in and so on, we should talk.

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QUESTION: How is the data licensed?

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ANSWER: Our license simply says we won’t sue you and you won’t sue us for using data you provide. Also, that we’re obligated to give you credit for same. Easy.

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QUESTION: Do you pay for this data?

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ANSWER: Right now, no. We take only high level data in return for branding. If you’ve got really interesting data that you want to share more completely, talk to us.

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WOULD YOU LIKE TO KNOW MORE?

analytics@redmonk.com