should we go mobile or app?
TRANSCRIPT
SEO para E-commerce
NoTopo Internet MarketingDivulgação na Internet com foco em resultados
Notopo Internet Marketing | [email protected]
Mobile ou App?
Notopo Internet Marketing | [email protected] | (11) 3331.0218
Jan 2015
Notopo Internet Marketing | [email protected] | (11) 3331.0218
Digital in Americas
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Share of web traffic by devices
Mobile and tablet are beeing considered as different devices
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Active mobile social media users
Countries with more users
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Jun 2014 - Digital in Brazil
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Time spent online in Brazil
Nowadays it’s impossible to think life without smartphones, which we look 150 times/day in average and even more without facilities such as taxis apps, that have changed the life of passangers and taxi drivers.
Notopo Internet Marketing | [email protected] | (11) 3331.0218
Mobile use in Brazil
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Activities on mobile in Brazil
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Smartphone use in Brazil
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Mobile internet indicators in Brazil
Notopo Internet Marketing | [email protected] | (11) 3331.0218
UX is the consumer experience
when using your product or
service. The UX has a role as
important today that even
marketers need to understand
some of that. That's because the
UX works with functional and
practical issues, but also with all
the emotional side of experience.
UX – User experience
Notopo Internet Marketing | [email protected] | (11) 3331.0218
• 6 out of 10 viewers watch TV with a gadget in hand
• 7 millions of smartphones sold in 2014
• In the last 18 months, 3g access has grown 123%
• Cellphones in all purchase moments: 86% of the users use it to search the good
• 12 millions of people already move $$ trough cellphone. From 2009 to 2013 the number of accounts in mobile banking has grown 2.900%
• 69% of people who travel for pleasure search for ideas in free time (metro, bank queue). From these people, 50% do their reservations using a separated device
Few points to think about
Notopo Internet Marketing | [email protected] | (11) 3331.0218
Then what? Should I go mobile or think in Apps for my company?
Thanks for joining us!
Notopo Internet Marketing | [email protected] | (11) 3331.0218
• http://pt.slideshare.net/wearesocialsg/digital-social-mobile-in-2015
• http://pt.slideshare.net/wearesocialsg• https://www.feedthebot.com/mobile/• https://
www.thinkwithgoogle.com/intl/pt-br/articles/ux-user-experience.html
• https://www.youtube.com/watch?v=CK_j5Qbuq5k
• https://www.thinkwithgoogle.com/intl/pt-br/articles/site-ou-app.html
Links to make your life easier
SEO para E-commerce NoTopo Internet MarketingDivulgação na Internet com foco em resultados
[email protected](11) 3331.0218 | (11) 3223.9225
Keep in touch! =)