should i stay or should i go?
DESCRIPTION
Observations and tips found when observing stores....TRANSCRIPT
Should I stay or should I go? ThatisMYquestion.
What we do feel when we get into a store!
Observation LAB
5 natural SENSES
+
Customer’s “customized”
Senses ears touch
taste smell
eyes
Previous experiences Knowledge of products
Kind of need (basic, whim) Word of mouth
= customer’s REAL
experience
ears touch
taste smell
eyes
Provide gloves to your customers can choose their own tomatoes
Use a few no, of tomatoes to let your customers taste “the tomatoe of the day”
A good display, a good sale!
Does your tomatoe smell well? Boost the smell!
Play good music:. A reminder of countryside, fresh air, nature, field….
DOESN’T EXIST!!!
HOWEVER… SOME ARE CLOSE TO PERFECTION
The perfect STORE
The perfect STORE A letter sign that gives an idea of what the store is about: its personality
• SIMPLE • CLEAR
• PROPERLY SIZED
• A Low-‐mid range brand • Stylish, simple, fast fashion Co.
• An environment in the store adapted to its needs in terms of product, spaces, lights, music,
smell, etc
What do I look like?
Who am I?
The perfect DOOR. 100% targeted.
The perfect STORE
Children = users = happy = SALE!
MUM & DAD = buyers
NO A pharmacy where you can listen hardcore music?
A young fast fashion brand listening to Mozart?
A supermarket playing fas t music?
The perfect STORE
Some tips to approach a customer entering a store …
SMILE, SMILE, SMILE. Look at his eyes. Ask only once if he needs any help. If he doesn’t: leave him alone! Be helpful but be CAREFUL. The customer doesn’t care about your personal issues! Give him what he wants. And if you don’t have it, accept it!
The perfect STORE
The perfect STORE
!