4ª maior metrópole do mundo

And more:

• Music festivals, international concerts,

business fairs, congresses & conventions,

musicals and many others.

• São Paulo Anniversary

• Carnaval – Samba school parade and

street carnival

• Lollapalooza Brasil

• São Paulo Fashion Week

• Virada Cultural

• Casa Cor

• LGBT Pride Parade

• Biennal Book Fair (even years)

• Virada Esportiva

• Biennal Art Fair (even years)

• Biennal Architecture Fair (odd years)

• International Motor Show (even years)

• F1 Grand Prix

• Christmas in Lights

• São Silvestre International Race

• New Year’s Eve at Paulista Ave.

Mainannualevents

Tourist Information

In the CITs you can find cultural guides, in addition to city

maps and sightseeing brochures.

+ than 15 million tourists per year.

12 million inhabitants in the city,

or 21 million in the metropolitan region.

30.000bars

20.000 restaurants of 52 types of cuisines.

145 theaters and venues

109 parks andgreen areas158

museums

IN NUMBERS

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GASTRONOMYA city of aromas and flavors. São Paulo has gastronomy as one of the strongest cultural traits. The offer has excellence and is democratic. Whether for a business lunch, friends reunion or a family meeting, there are always options that goes from the popular gastronomy to the renowned restaurants. A fresh sashimi, a crunchy samosa, a properly spicy ceviche and a surprising fresh pasta are some of the delights at the capital; and we didn’t mention yet the feijoada, the virado à paulista, the really giant codfish pastry and the mortadella sandwich, the melted cheese of the bests pizzas of the world, the hot bread, coming out of the oven, beside of a freshly ground coffee made with selected beans, and all the other tradicional dishes of our land. Between so many options, none is better than that one that satisfies you. Try it!

NIGHTLIFEThe São Paulo’s nightlife is a truly portrait of the city: frenetic, creative, diverse and democratic. São Paulo, by the way, is famous for its nightlife that has already been awarded among the bests like Ibiza and New York. Around all the corners, lively happy hours start the party: residents and tourists mingle to dance, flirt, eat, drink or all those things at the same time. There are some whole neighborhoods dedicated to provide hours of fun. The Vila Madalena, for example, is the most renowned bohemian district and pleases everyone. The area known as Baixo Augusta attracts the alternative public in vibrants bars and clubs with parties that runs all night long. The Barra Funda mixes options like rock ’n’ roll, sertanejo (a kind of brazilian country music) e and dedicated to the LGBT public. Vila Olímpia and Itaim Bibi are famous for refined establishments, an option for the more sophisticated public.

HEALTH AND WELLNESSTo have the most important hospital and the best health professionals of the Country is a privilege of the biggest Brazilian metropolis, destination of so many people that look for excelence in hospitals and state-of-the-art laboratories with advanced technology to diagnose and treat the most complex diseases, with an excellent cost-benefit ratio compared to many countries in the world. Whether for treating diseases or for surgical interventions, São Paulo has become an international reference in the area, attracting more and more tourists, domestic or foreigners, who are looking after their most precious asset. No wonder that the city concentrates the best medical colleges in the country and many of the hospitals have their own research institutes. Dental and aesthetic treatments also stand out. There are also several options of SPAs and modern techniques to take care of your body and soul.

CULTUREA city that breathes culture, where creativity rules and everything happens. It has exhibitions, concerts, hundreds of museums and cultural centers, galleries, theaters and an important built and immaterial patrimony that helps the city to build its history among the great diversity of its people. From MASP, which has a collection ranging from ancient times to the 21st century, through the interactive Football Museum, the Brazilianity of artists at the Pinacoteca, the interactive experiences of Catavento Cultural, to the ephemeral art of the creative talents that covers the gray of the stone jungle, with the colors and joy of graffiti. Whether in musical great productions, alternative plays, street carnival or the uninterrupted 24 hours of artistic manifestations of the Virada Cultural, the city will enchant you.

BUSINESSMirrored skyscrapers rise as the headquarters of countless multinationals across the city. Business tourism is the great vocation of São Paulo. The economic power of the largest Brazilian consumer market, associated with the support infrastructure and the offer and quality of services, make the city a unique destination. The strength of the financial market is present in emblematic places such as Avenida Paulista, which assumed this identity from the 1980s, starting to share space with Brigadeiro Faria Lima and Luis Carlos Berrini avenues after the 2000’s. Excellence in services and the concentration of skilled labor are attractive to most of the country’s startups and technology companies who have settled here, helping to make the city an important center of creative industries.

STUDIESThe prestigious universities of São Paulo have attracted more and more students interested in deepening their knowledge, making educational tourism a segment that deserves attention. After all, São Paulo is a reference in this area in Latin America, bringing together renowned research and teaching institutions and conducting the main academic congresses and specialized seminars, in a way that if you want to be up-to-date you need to pass by the city. It offers countless options for undergraduate, postgraduate, masters, doctorate, free courses, extension courses, lectures, workshops that stimulate personal and professional growth, instigating students and professionals to become the best in their areas and to make a difference in an globalized and competitive world.

EVENTSSão Paulo knows how to make and host events, and performs them with excellence! No wonder that it receives the title of capital of the events in Latin America. Is the proposal knowing what is new for your business? Just choose your area. Do you want to be ahead of the news? Some of the major international events that dictate trends pass by here. Are you a sports lover? We have speed races and sports competitions. Do you appreciate arts? Fall in love with biennials and cultural events, whether in the visual arts, music, dance, theater, cinema... you will find everything there. Do you need to rock your body and forget about the routine? Have fun at the concerts, shows and at the Carnival fun. Whether it is to host your event, to strengthen your business, to acquire knowledge or to satisfy your leisure needs, São Paulo is always ready to welcome you.

SHOPPINGAlthough the motivation of your trip is not to shopping, being in São Paulo is an opportunity to acquire products and services not easily found at some places. Goods with good prices or exclusive items are some of the reasons why tourists do not fail to schedule time for shopping. The most charming address, Rua Oscar Freire, houses international brands and concept stores that worth the visit. For good bargains, Rua 25 de Março is the largest open-air commercial conglomerate in Latin America with gift shops, costume jewelry and utilities. There are also streets specialized in electronics, brides, tools, musical instruments, religious articles, etc. And for those who prefer the charm of handicrafts, design and antiques markets, São Paulo has dozens of them!

SPORTSWaking up early, feeling the morning breeze and stretching your muscles to enjoy every step around centennial trees are part of the morning scenery of many São Paulo citizen. To hold back the frenetic pace of everyday life, practicing the most diverse types of physical activities is a routine in the city. It offers countless amateur modality options, whether in parks, squares, courts and public fields, clubs or gyms and even water sports at Guarapiranga Dam and at the Polo de Ecoturismo waterfalls. But, it also offers lots of professional and high-performance sports options. The municipality of São Paulo is famous for hosting one of the most traditional events in South American athletics, the São Silvestre International Race, for its three major soccer clubs and also for motor races, being the only city in South America to host a F1 Grand Prix - an event that attracts tons of foreign tourists.

CIT PAULISTAMario Covas ParkAvenida Paulista, 1.853.Daily, from 9am to 6pm.

CIT TIETÊ Bus Terminal Tietê (arrivals area)Av. Cruzeiro do Sul, 1800.Daily, from 6am to 10pm.

CIT REPÚBLICA Praça da República, s/nº.Daily, from 9am to 6 pm.

CIT CONGONHAS Congonhas Airport (arrivals area)Av. Washington Luis, s/nº.Daily, from 7am to 10pm.

DO YOU kNOW?At some large events and places where people are likely to look for informations about the city, is possible to find a mobile tourist information, with a complete structure to receive the visitors, with professionals riding segways to amplify the information reach.

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GuarulhosAirport

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In addition to the headquarters of several companies located in the region of Vila Olímpia and surrounding areas, visitors who want to get to know São Paulo nightlife will find a huge number of nightclubs that operate all night long and have schedules ranging from samba to rock, including MPB and jazz concerts and ending with presentations of DJs specialized in electronic music.

Ibirapuera, the most important and visited park of the city, has several leisure options for the whole family. In addition to the physical activity areas, there are several important cultural centers, such as the Museum of Modern Art (MAM), the Fundação Bienal, the Ibirapuera Auditorium, with a wide range of concerts, the OCA, the Afro-Brazilian Museum and the Japanese Pavilion, a space for the eastern culture. Next to the park, you can also visit the Museum of Contemporary Art (MAC) and the Mausoleum Obelisk to the Heroes of 1932.

Ibirapuera Park

The city’s postcard and one of the most important museums of the Southern Hemisphere, the Assis Chateaubriand Art Museum of São Paulo or MASP, as it is known, surprises the locals and tourists with a collection of 8 thousand pieces of renowned artists, such as Cândido Portinari, Goya, Delacroix, Renoir and Monet. There are also temporary exhibitions, which involve the most different themes. Its building, designed by modernist architect Lina Bo Bardi, is a reference. On Sundays, its free space receives an antique market with several articles, with a guarantee of authenticity.

MASP

One of the largest supply centers in the city is famous for having a great diversity of fruits, as well as other types of goods such as cheese, spices, seafood, exotic meats and wines. The building, with stained glasses and a beautiful architectural style, is a great place for a snack or lunch. In the mezzanine, there are restaurants with delicious delicacies, the most famous being the mortadella sandwich and the codfish pastry. The so-called Mercadão is located near Rua 25 de Março. Nearby is the “Catavento Cultural e Educacional”.

Municipal Market

Municipal Theater

ENJOY THE INTENSE CULTURAL LIFE

The cultural program of the city is filled with good options throughout

the year. Whether it be for exhibits, concerts, plays or musicals, it is

possible to schedule an event every day and even then, not have

a weekend like the other. It is common that international exhibits

reach a record audience here. So do not postpone it: plan the

events according to your interests and enjoy!

ENJOY A WEEkEND AT IBIRAPUERA PARk

It is the paulistano’s beach. It is worthwhile to

walk, ride your bike, sit by the lake or enjoy

one of its many museums and cultural centers.

Sunday is usually the day of greatest visit but

it is also the day that concentrates a special

program like, for example, concerts.

BREAkFAST AT A ‘PADOCA’

We have an affective relationship with

the bakeries, or “padocas”, as they are

known here. On weekends, they get

crowded at breakfast time. Some offer

delicious catering service that is usually

served until late so as to serve the most

sleepyhead, but the most frequent order

is the “paulistano” pair: the griddled bread

and the “pingado”.

OPEN PAULISTA ON SUNDAYS

After a good breakfast at the

bakery, the São Paulo locals will

enjoy a bit of the heart of the

city. Avenida Paulista on Sundays

is open only to pedestrians,

attracting musicians, storytelling

groups, soap bubbles makers,

cyclists, skaters and lots of fun.

PASTRY AND SUGAR CANE

JUICE IN A FREE MARkET

A free market day is a pastry

eating day! Whether standing

in front of a tent or seated in a

little bench. As earlier you get

there, more options of flavours

you will find. You can also enjoy

a sugar cane juice. One of the

favorite markets is located

in front of the Pacaembu

Stadium, and happens in a few

days of the week, but there are

other great choices around the

whole city during the week.

THE BOHEMIA AT VILA MADALENA AND PARTY AT AUGUSTA

In the midst of day-to-day rush, Paulistas always take time to meet friends and have

some fun. The Vila Madalena bars or the night clubs of Baixo Augusta are usually

places with full glasses and easy laughting.

Located in the Pacaembu Stadium, it has a multimedia and interactive collection that preserves the main and most important moments of national football, relating them to the country and world’s historical context. The exhibition rooms share three concepts that guide the visit: emotion, history and fun. More than information on sports, the Football Museum is, above all, a museum about the history of the Brazilian people and about its most striking cultural manifestation.

Football Museum

São Paulo is surprising. As the largests

global metropolises, the capital of São

Paulo is marked by strong urbanization

and vast business, leisure and

entertainment options. Latin America’s

economic center, São Paulo is home

to some of the largest corporations

in the world and is destination for

the main events of international

repercussion. The cultural agenda is

a spectacle apart. The city has dozens

of museums, theaters, movie theaters,

libraries, concert halls and cultural

centers. Often, it populates the people’s

imaginary as a gray and concrete city.

And that’s where São Paulo surprises us!

EnjoySão Paulo!

how to feel like a “paulistano”Whether it is for the locals or for those who came from abroad, being a “paulistano” is a multifaceted state of mind that

mixes the rush so as not to get late with the calmness of a draft beer after a day of work. What, then, can be considered

a São Paulo experience? Being a São Paulo citizen means being, at the same time, very Brazilian and global.

attractionsTop 5

There are several options of places to go in the city. We highlight the five tourist attractions most sought because of their peculiar characteristics and their historical and/or cultural importance. Check it out!

Pin

hei

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Vila

Olím

pia

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dad

e Located in the heart of the city and near to the sophisticated Jardins district and to the up-to-date Rua Augusta, the centennial avenue has become the portrait of São Paulo’s economic history and is one of the capital’s main financial and cultural centers. Thousands of people circulate around that site every day, and the hectic work atmosphere felt during the week becomes festive and relaxed on Saturdays and Sundays. Amidst the modern buildings is the historic Casa das Rosas of the 1930s and the the tranquility of the Trianon Park. Besides having several options of shops and restaurants, it is the stage of great events and breathes lots of culture in MASP, Centro Cultural FIESP and Itaú Cultural. The most beloved avenue in São Paulo always has a program for each one.

Pau

lista

Ave

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Luz

The Avenida Engenheiro Luís Carlos Berrini region is a great business center of São Paulo, with imposing buildings and modern architecture. Located in the district of Brooklin, it is in a strategic point of the city, close to important avenues such as Bandeirantes and Marginal Pinheiros. It has CPTM Berrini station, one of the most modern in the trains network, with projects adapted to suit passengers with special needs or reduced mobility. And also with a bike lane for those who like to ride their bikes. Near the avenue is the Octavio Frias de Oliveira Bridge, a famous postcard of the city.

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Located at the farthest southern end of the city, it is formed by the districts of Parelheiros and Marsilac and by the Ilha do Bororé. Far from the urban center, it has countryside airs. The two Environmental Protection Areas in the Capivari-Monos and Bororé-Colônia areas represent 20% of the São Paulo map, covered by miles of pristine Atlantic Forest, rivers and clear waterfalls. The region is also a great historical patrimony. Its churches, temples, buildings, cemeteries and cultural centers tell lots of history of the adventures lived by immigrants, especially Germans and Japaneses, who were part of the colonization of São Paulo. Surprise yourself with the Ecotourism Zone of São Paulo!Ec

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on

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The Municipal Theater is one of the most famous postcards of the city. Stage for the Modern Art Week of 1922, the initial mark of modernism in the country, it underwent several restorations to make it more modern without losing the glamor of that age.It receives erudite presentations of great international and national names, as well as extensive music and dance program. You can also do a guided tour, or simply enter the marble lobby and visit the “Café do Teatro Municipal”, decorated by the Campana brothers.

GET TO kNOW MORE ABOUT SÃO PAULO CITYTourism website

The São Paulo Turismo (SPTuris) offers a website with informations about the current attractions of the city. It is possible to find thematic

tours for the different interests and availabilities, enterteinment news, cultural programs and service suggestions. You can also find tips

about transport and locomotion, maps, shopping guides, must-see attractions, cultural and business calendar, interesting data, surveys

and download of promotional brochures.

VISIT:

www.cidadedesaopaulo.com

The most populous region of the city, the East Zone is home to 1/3 of the population of São Paulo in its 33 districts. Close to the center is Brás, famous for its well-priced clothing stores. Carmo Park and SESC Itaquera are green areas with great leisure and entertainment options for visitors. It is also home to important heritage sites in the history of Brazil, such as the São Miguel Arcanjo Chapel, the Penha Historic Center and the Immigration Museum.

In addition to concentrating important exhibitions centers and events, the North Zone is also the scene of the biggest popular allegorical parade: the Carnival. This is where the sambadrome and many traditional samba schools are located. It is in this region that the Tietê Bus Terminal is located, connecting many cities, not only in the São Paulo State, but also in Brazil and South America. There are also many green areas, such as the Cantareira Park, one of the largest urban forests in the world.

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The region of Luz concentrates several historical and cultural attractions of São Paulo. The Júlio Prestes Station, the main way for the coffee transportation in São Paulo at the beginning of the 20th century, now houses the Sala São Paulo, considered the best concert hall in Latin America. The Luz Station has an English inspiration and, just in front of it, is the Pinacoteca do Estado. In its collection, there are about one hundred thousand works, including pieces by artists like Tarsila do Amaral, Portinari and Rodin. A delicious cafe overlooking Parque da Luz is the ideal place for a break between the works of art. On the opposite side of the avenue is the Luz Monastery, where the Sacred Art Museum, the Chapel and the Frei Galvão (the first Brazilian saint) Memorial are located.

The most oriental neighborhood of the city is themed with traditional Japanese flashlights, which decorate most of the streets and the Torii - a red portal - at Rua Galvão Bueno. Among the attractions are the Japanese Immigration Museum, the Busshinji Temple, restaurants and typical souvenirs, as well as bookstores and eastern shops. Parties such as Tanabata Matsuri (Star Festival) and Chinese New Year liven up the streets of the neighborhood at certain times of the year. For the tour to be complete, get to know the handicrafts and typical foods market, that takes place on weekends at the Liberdade Square.

Buildings that blend with the history of the city and of the country are the main attractions at the Historical Center. Don’t miss the Pateo do Collegio, the site where São Paulo was founded and which today houses a beautiful museum of religious art. The most significant Catholic temples of the city are in the region, a great example is the Sé Cathedral, which is considered one of the five largest neo-Gothic temples in the world. On the other hand, the Basilica of the São Bento Monastery carries out masses with Gregorian chants. Museums and cultural centers with unmissable programs are scattered throughout the region. Among them are Caixa Cultural and CCBB - Centro Cultural Banco do Brasil. Checking the Municipal Theater schedule is also worthwhile.

KEY

AIRPORTS Campo de Marte Congonhas Guarulhos (International Airport)

CITS - Tourist Information

SHOPPING Brás Jardins / Rua Oscar Freire Rua 25 de março

CULTURE Paulista Downtown

SPORTS Allianz Parque Arena Corinthians Interlagos Circuit Olympic Center Paralympic Center Morumbi Stadium Guarapiranga Jockey Club Ecotourism Zone

STUDIES Cidade Universitária - USP

EVENTS - Exhibition Centers

Anhembi Center Norte São Paulo Expo Transamérica Expo Center WTC

EVENTS - Concerts Allianz Parque Anhangabaú Interlagos Circuit Morumbi Stadium Jockey Club

GASTRONOMY Itaim Bibi Jardins / Oscar Freire Liberdade Mooca / Tatuapé Pinheiros Downtown (República)

BUSINESS

Berrini Downtown Faria Lima Paulista

BUS TERMINALS Barra Funda Bus Terminal Jabaquara Bus Terminal Tietê Bus Terminal

HEALTH AND WELLNESS Clínicas / Paulista & Sorroundings Morumbi Vila Clementino

NIGHTLIFE

Baixo Augusta Barra Funda Vila Madalena Vila Olímpia

TOP 5 MASP Municipal Market Football Museum Ibirapuera Park Municipal Theater

Metro CPTM Highways Highways under Construction

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Along with the Jardins neighborhood, Pinheiros has lots of options of good restaurants and lively bars, from fine dining to cool snack bars. Want to get a sample of what can be found in the region? Go to Rua dos Pinheiros. In the neighborhood, there are also several shopping options, such as shopping streets specialized in decoration, design or musical instruments. On Saturdays, the Benedito Calixto Square receives a antiques market and a lively chorinho concerts.

Area of concentration of bohemians, the Vila Madá or just Vila - as it is affectionately called - inspires fun and art. During the day, the movement takes place in bookstores, cafes and other good places for cool shopping, as well as renowned art galleries and ateliers. Stripped restaurants make the walk around the neighborhood even more enjoyable, usually bringing a very Brazilian spice to the meal. Visit Batman’s Alley, an open-air gallery located at Rua Gonçalo Afonso filled with graffiti from various Brazilian and some foreigners artists. The nightlife of the area moves the neighborhood, where you will find bars for all preferences.

Coordination: EduardoColturato/RaquelVettori/FernandaAscar/AdrianaOmuro•Text: Silvia Chimenti / Adriana Omuro / Raquel

Vettori/CarolineBraga/AmandaValenciano•Revision: MarceloIha/AmandaValenciano/SandraFerraggine•Graphic Project:

RômuloCastilho•Graphic Design: Marília Uint / Amanda Valenciano / Fábio Montanheiro

Cover Photos: Catedral da Sé © Jefferson Pancieri / Obelisco © José Cordeiro / Sala São Paulo © José Cordeiro

Printing: 1.500 copies / Printed in August 2018

Ibirapuera Park © Caio Pimenta

Municipal Theater © Fabio Arantes/SECOM

Museu do Futebol © Rogério Cassimiro

Municipal Market © Jefferson Pancieri

MA

PFootball Museum © José Cordeiro

MASP © José Cordeiro