E-COMMERCE AND COMMUNITY INTEGRATION PROJECT

SHOPMAIN E-COMMERCE PLATFORM

DOMAIN RESEARCH

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E-­‐commerce  pla-orms   Community  websites   Community  +  e-­‐commerce  

THE PROCESS

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Support  local  community  

Locally  made  product  

LOCAL SHOPPING REASONS

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Uniqueness  of  the  product  26%  

51%  

26%  

14%  

9%  

9%  

14%  

51%   Quality  of  the  product  

ONLINE SHOPPING PAIN POINTS

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USER PERSONA AFFINITY DIAGRAM

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Shopmain  e-­‐commerce  pla-orm   8  

Tracy MillerTracy MillerAGE

OCCUPATION

STATUS

LOCATION

INCOME

34-40

HR Consultant

Married

Vancouver

70,000 - 90,000

Social StrategicPragmatic

TechnologyGoals

Frustrations

Bio

• Great concern about quality and uniqueness of items

• Wants unique locally made products

• Shop locally to support community

• Takes time to browse local stores on Main St

• Doesn’t like dealing with deliveries

• Wants to make sure the item is unique and good quality

Tracy is a busy professional. She has a family, full time job, and stable income. Regularly evolved in local community activities: fundraising, helping people, volunteering at local church. Tracy is a creative person, has a good taste, and cares about quality. She uses computer a lot and tech savvy. Tracy is a social person, has many professional and personal connections. She likes to attend and organize social events; some of them take place in her house.

Motivations

“The bitterness of poor quality remains long after low pricing is forgotten!“ Leon M. Cautillo

PersonalityExtrovertIntrovert

CreativeAnalytical

FeelingThinking

ActivePassive

Social networks

Mobile apps

Software

Hobbies

Incentive

Social

Creative

Growth

Power

• Cycling

• Hiking

• Travel

• Board games

• Movies

USER PERSONA: TRACY MILLER

PROBLEM AND SOLUTION

§  The  user  wants  to  browse  favorite  bouKques  on  Main  St  and  has  Kme  restrains  

§  User  like  the  convenience  of  online  shopping  but  dislikes  delivery  problems  

§  I  want  to  offer  my  user  a  soluKon  to  easily  browse  online,  filtering  products  and  save  her  Kme  §  I  want  to  offer  my  user  a  pick  up  in  store  opKon  with  maps  and  direcKons  for  easy  pick  up  

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PAPER SKETCHES

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§  Change  primary  navigaKon  

§  Add  info  on  product  page  to  give  a  sense  of  uniqueness  and  quality  of  the  product  to  meet  user  goals  beUer  

§  Improve  check  out  process  

TESTING AND ITERATIONS

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FINAL DESIGN

§  User  achieved  her  goal  §  Business  objecKves  were  met  

§  The  pla-orm  provides  opportunity  for  community  and  

social  media  engagement  

SUMMARY

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