e-commerce video platform
TRANSCRIPT
Playkast
E-Commerce Video Platform
Q: How do customers learn how to use your products?
A: Video!
But today….
• Instructional video trapped in DVDs– Out of context, unsearchable, and expensive
• “Free” video lost in YouTube– Uneven quality, poor navigation, cluttered with ads
How can you leverage video to delight customers, increase engagement, and generate additional revenue?
The Playkast Solution
• Relevant, professional instructional video at the point of sale– High-quality, ad-free, mobile-friendly
• Easy integration with the shopping experience– Consumer can pick and choose from a manageable set (or
buy them all!)– Single Click-to-buy
• Natural “accessory” purchase• Turnkey installation• New revenue stream
Example
[insert example]Videos appear at
checkout
Prompt to purchase videos in receipts or
follow-up emails
We are seeking….
• …a few great pilot partners to launch our platform.– We provide the video library, hosting, transaction
processing, delivery, and analytics.– You provide distribution.– We split the revenues.– We learn how this works.
What we want to learn
• Best placement for video on the site• Optimal mix of free and paid video• Point-of-sale integration strategies• How can we optimize sell through?• What data is the most useful?• How can we create the best user experience?
