shine.com resume format
TRANSCRIPT
India’s only 360˚ recruitment solution
HT Media
India’s second largest media house,
founded in 1924 when Mahatma Gandhi
inaugurated its flagship newspaper, The
Hindustan Times.
Print Properties
Hindustan Times2nd Largest English Daily
Hindustan (Hindi)3rd Largest Hindi Daily
Mint (In exclusive agreement with WSJ)
2nd Largest Business Daily
Fever 104 FMin partnership with Virgin Radio
No.1 Radio station in Mumbai and Bengaluru and No. 2 in Delhi
Shine.com(The Flagship commercial Venture)
Hindustantimes.com Livemint.com Desimartini.com HTCampus.com
Online Properties
Overall Reach –almost 23 m consumers
Radio
About HT Media
About Shine..
• A part of the HT Media group, Shine was launched in Jun 2008
• It is the fastest growing job portal in India with a database of over 1.1 Cr. candidates growing by 12,000 candidates every day
• Customer base of more than 5000 customers in the last 4 years
• A portfolio that includes Shine.com and ShineJobs, the job supplement from Hindustan Times
Shine.com – India’s No. 2 Career Portal
Ahead of Monster
Engaged Candidates Job Seeker DB
1.1 Cr in March 13
Competition Benchmarking
Continuously highest numbers of visitors amongst its category
Introducing “Shine Company Parichay”
A combined single window offering that brings India’s largest
pool of (Active)Job Seekers and (Passive)Professionals.
We help you to stay ahead of your competition in talent
acquisition space by pipelining, targeting, branding and engaging
candidates with your organization’s jobs and employer
branding elements.
Job Seekers = Active profiles available on all Job portals
Professionals = Those present on Social Media and in the Employment age band
The Hiring Imperative
Drive Direct
Drive Referral
Shine MP brings you a comprehensive solutions delivering both.
0%
20%
40%
60%
80%
100%
JobPortals
CorporateCareer
Site
SocialNetworks
EmployeeReferrals
30
60 55 65
cant say
spend less
no change
spend more
2/3 of Top 300 employers plan to increase investment in sourcing through referrals and direct sourcing Source: People Matters Survey 2012
Avenues that give Lowest Cost/Hire
& Highest Engagement/Hire
Most candidates will go to Social sites to seek Information about jobs and companies
CANDIDATES SOCIAL NETWORK
SHINE EMPLOYEES SOCIAL NETWORK
ACTIVE JOB SEEKERS CONTACTABLE BY RECRUITERS.
LARGE SOURCE OF QUALITY CANDIDATES
Employees’ social network is the single largest source of candidates - E&Y Report
2012
LARGE SOURCE OF PASSIVE CANDIDATES
FIRST 3600 SOCIAL HIRING SOLUTION
ACCESS
PORTAL REFERRAL SOCIAL BAR & FACEBOOK JOBS
BRANDING & MOTIVATING ACTION
ADVTSG & MICROSITE LEADERBOARDS FACEBOOK PAGE
Reach the largest pool of Indian professionals most efficiently through
• A portfolio of solutions that fit every domain/skill requirement
o Create a talent pull for your organization, through our employer branding initiatives
o Augment your talent acquisition strategy
• Use Efficiency: Single window access to
o Shine’s 10 M Candidates
o Talent pool on Facebook for Passive candidates
o Employee’s social network connection for the Referral program
• Price efficiency driven by back end cost efficiencies in the digital space and
scale efficiencies in the allied media space
Talent Acquisition Solutions Drive Direct Drive Social
Employer Branding Shine.com XYZ Facebook Page
Unlimited Jobs Shine.com XYZ Facebook Page
Direct Applications to Company Jobs
Shine.com XYZ Facebook Page
Drive Referrals Shine.com XYZ Facebook Page
Shine Company Parichay
Benefits of Employer Branding
To communicate an organization’s attractiveness as a place to succeed for current employees and to tout its value proposition to prospective hires.
It will help to build and strengthen your brand image in the recruitment market.
It ensures your Employer Value Proposition is evenly communicated and found across the channels
To create a differentiating factor amongst the prospective employees between you and your key competitors
Employer Branding on Shine.com
Placement of XYZ Logo on prominent Advertising Positions on Home Page to attract maximum and relevant eyeballs
Logo linked to 2 page microsite with content and live jobs of XYZ
Driving traffic to XYZ jobs for applications and referrals through Shine Social Bar
Management of Employer Branding Content
Masthead Logo OR Home Page Logo with 2 pages of Microsite detailing about your company and Job Openings
Shine Monthly Stats
• 8.2 million Visits
• 35 million Page views
• 4.3 pages per visit
• 4:14 min time spent on
site
XYZ
XYZ
Prominent Position on Home Page
Shine manages employer branding content on Shine.com
Job postings on Shine.com automatically get updated on company site on Shine and FB
Application from FB and Shine are received by recruiter in Shine.com
Shine Monthly Stats
• 8.2 million Visits
• 35 million Page views
• 4.3 pages per visit
• 4:14 min time spent on site
XYZ Employer Microsite linked to XYZ Logo
Top Banner on Job Search result Page when “XYZ” jobs are searched
4.4 Million Impressions in a month
Average CTR : 1.07%
Refer to XYZ Jobs and WIN
Top Banner on Job Search Results Page
5.9 Million Impressions in a Month
Average CTR : 0.74%
Top Banner Job Description Page
MY PARICHAY SOCIAL BAR – to drive external referral
Driving Referral through Reward Programme
Driving Referral through Reward Programme
Driving Referral through Reward Programme
Driving Referral through Reward Programme
Driving Referral through Reward Programme
Driving Referral through Reward Programme
Powering XYZ Facebook Page with Jobs
Placement of Jobs Tab on XYZ Facebook Page along with provisions of Unlimited Job Postings
All jobs posted on Shine.com are automatically updated on Jobs Tab on XYZ Facebook Career Page
Direct and Referrals Applications are received in separate buckets in Shine.com
Recruiter can see applications from both Shine.com and Facebook through a single login in Shine.com
Linking Jobs Tab
XYZ Facebook Page – Powering Jobs
XYZ Facebook Jobs Page
Recruiter View of Direct and Referral Applications
Management of Employer Brand on Facebook
An opportunity to enter into dialogue and engage/attract potential candidates.
Creates a common understanding of the company.
Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates.
An opportunity to have employees act as ambassadors on behalf of the company and provide a preview of what it is like to work for your company.
A possibility to reach passive candidates through targeted messages.
Promotion of the company’s Employer Value Proposition (EVP).Hence How?
Parameters Source Feed
Shine.com Company Website Facebook Page
Updates on Life @ XYZ
Trending Today @ XYZ
Work Life Balance @ XYZ
As a standard SLA, any 2 out of the 3x3 grid shown above will be updated every week.
Updating Content on Three Dimensions
10,000
With an objective to generate 10,000 likes in 60 days
Increasing Engagement and Generating “Likes”
