Case Study

On

SHILPI & COMPANY

Presented by

Ameya ZadePayal Dhawad

Prasanna DeosarkarDhanashree Joshi

Shrushti KhobragadeSaurabh Chouriwar

INTRODUCTION

SHILPI & company is small scale enterprise involved in production of cosmetic prostheses & mannequins artificial limbs like hand, legs, foot, nose, ears etc.

Mr. Patil owner of SHILPI and Company applied for the loan of Rs.85000 to Mr. Hopkins, manager, Piketi branch, Baroda of Kamini bank in 1978.

Mr.Patil is a qualified & well known sculptor of Baroda. He has diploma in sculpture from MS University.

Contd….

He has a good working experience in medical industry & cosmetic prostheses.

He started experimenting with a replica of hand in wax and then proceeded in making PVC plastic to make a realistic human hand. Also in mid-1975, he provided first indigenous cosmetic hand to a patient.

He attempted side business in many fields, like mannequin, artificial limbs, cosmetic hands but due to scarcity of funds he could not achieve success in any of those.

Situation Analysis

Problems :

Inadequate Funds

Irregular demand of products

Improper market research

He is planning to do business as well as social service

He should emphasize on customized product

Situation Analysis

Gaols Profit making objective Good hold in market To serve the society Increase export

Concern His personal life is affected because of his side business His business is stagnant until the loan is sanctioned

List of Alternatives

He should conduct systematic market Survey

Proper coordination with government

Optimal utilization of resources

He should not take more borrowings

If he took a loan then it must be repay it within given time

span

If needed he should provide credit facility

Analysis of Alternative Solutions Solution 1 : He already started his business and failed , market

survey will help in better entry in market and quite a possibility to succeed.

Solution 2: For Solution 3: Proper usages of resources can avoid losses &

wastages. Solution 4: Without guaranty bank will not sanction any loan. Solution 5: He should repay loan at a particular time. So that

for next time he can get big amount of loan. As well as bank will trust upon him. It is good for MR.PATIL and Business.

Solution 6: This will help to gain trust of the customer.

Recommendations

Mr Hopkins Should sanction the loan.

Post Decision Analysis

He should conduct the proper market survey as well as rectify

the essence of it by using R & D.

Efficient marketing strategy helps him to earn good margin of

profit.

He should submit the quality check report to the health

ministry for securing government orders.

Make Recommendations

Mr. Patil should try to collaborate with government for

obtaining bulk orders.

He should manage his resources in efficient manner.

He should take more focus on his manpower.

He may produce variety of products as he uses multipurpose

indigenous machine which is designed by him.

Thank You..