shifting enterprises: perspectives on cultural transformation. intrapreneurship conference numa...
TRANSCRIPT
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shifting enterprises: perspectives on cultural transformation
milan guentherpartner, eda.c
@eda_ _c
copenhagenberlindüsseldorflondonpariswarsaw
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prototype ready. and now?
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eda.c [enterprise design associates] is a small but global strategic design consultancy. We work on challenges that require transforming or renewing enterprise-people relationships. We design whatever is needed to deliver.
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the broken state of the enterprise
intrapreneurs are (re)designing enterprises
4 ways to make enterprises shift
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the broken state of the enterprise
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enterprise
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enterprise
bigboringabout moneyfor pros
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enterprise
big complexboring interestingabout money intentfor pros everyone
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enterprise
From Old French via Middle English and Middle French “entreprise”, feminine past participle of entreprendre (“to undertake”), from entre (“in between”) + prendre (“to take”):
A company, business, organization, or other purposeful endeavour. An undertaking or project, especially a daring and courageous one. A willingness to undertake new or risky projects; energy and initiative.An active participation in projects.
Wiktionary
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awkward
john gøtze
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awkward
your callis importantto us
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awkward
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awkward
bartosz balewski
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LOYALCUSTOMER
S
gerry mcgovern
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gerry mcgovern
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Meet the Google guys!
Google News!Google Primes for Mobile Search SurgeGoogle launches Google Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss
Sergey Brin
New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More
WELCOME TO OUR WEBSITE!!
Gerry McGovern
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Brad Tuttle, Customer Service Hell, 2011.
YES
yes
customer experience
Gerry McGovern
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YES
yes
employee experience
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need for change
Source: Toyota gerry mcgovern
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enterprise scale
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awkwardness on the rise
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our challenge
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3 minutes:Talk to your seat neighbour about awkward enterprises
Comic Sans
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intrapreneurs are (re)designing enterprises
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enterprise rebels
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A tuesday in October 2003
20.13 bored, drunk and mad at ex21.48 wants to compare id pics to animals23.09 relates the site idea to turing test00.58 starts crawling pics01.06 hacks first security barrier04.00 (approx.) collected most pics
First version about a week laterShut down following Sunday night
http://www.thecrimson.com/article/2003/11/4/hot-or-not-website-briefly-judges/?page=3
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enterprisedesignfeat.
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#enterprisedesign
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4 ways to make enterprises shift
━ 1make scope
━ 2sprint ahead
━ 3share models
━ 4aim for culture
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1 make scope
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enterprise innovation
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a typical commercial enterprise
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design in silos
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design across the enterprise
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concerns
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what to look for?
AttitudesBehaviours
ValuesProcesses
SystemsDepartments
Capabilities
Products
RulesApproaches
DataAssetsTeams
MessagesDocuments
AppsUsers
Culture
StakeholdersIdentity
Information
BrandsGoals
Locations
Resources
Infrastructure
Activities
Values
Regulations
PerformanceTools
Functions
StructuresServices
Interactions
StructuresTouchpoints
Policies
Messages
Touchpoints
Channels
BusinessesContent
Roles
Relations
Things
Places
Organization
ExperienceArchitecture
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a space of intermingled concerns
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stack
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enterprise models
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ux elements
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formulate your enterprise design challenge.
our client/sponsor says ______________________________.
In terms of
that means
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exploring options with the enterprise design stack
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2 sprint ahead
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include relevant fields
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build networks
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enterprise design sprints
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sprint process
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actual sprint process
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3 share models
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custom models
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draw what matters
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take what already exists
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actors
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service identification
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modelling framework
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4 aim for culture
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identity
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momentum
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sprints and models
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many sprints
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Opportunities Investment Initiatives Measures
Megatrendsand Leadership
Enterprise Change
Strategic Programs
Long Term Impact and Value
Observation and Problems
Understand and Improve
Systemic Projects
Performance and Quality
Insights and New Thinking
Innovation Development Projects
Specific Success Metrics
Concepts and Ideas
Try and Test Pilots Usage and Behaviours
Inspiration Delivery Prototypes Output and Execution
portfolio
ongoing initiatives+ success stories
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challenges
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intersection book2012
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enterprise design framework
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enterprisedesignframework.com
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How might we make enterprises more humane?
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eda.c
enterprise design associates. consultancy
milan guentherpartner
__@eda c
intersection bookintersection conferenceenterprise design framework