shift your game mobile, social, gaming!
TRANSCRIPT
Shift Your Game:
Patrick Meyer
Mobile. Social. Gaming
You!
Your Choice
2.0 vs 3.0
Shift Your Game
12 Drivers
This Presentation...
646-620-6618
Shift?
Out Of The Shifts...Come Opportunity/Advantage!
Consumers Spend Their Greatest Time On Facebook (4 X's Google)
Out Of The Shifts...Come Opportunity/Advantage!
Consumers Spend Their Greatest Time On Facebook (4 X's Google)
Out Of The Shifts...Come Opportunity/Advantage!
Mobile Is Driving Facebook Growth/Frequency
Facebook; Summer 2011
+ 9.5% vs Online
+188% vs Yr Ago
Apps Use Passes Online (among Smartphone Users)
Out Of The Shifts...Come Opportunity/Advantage!
Increasing Importance: Smartphones In Shopping
Greystripe Summer 2011
"Mobile. Social. Local."
(Google's basis for NFC Priority for 2012+)
London, Global Payments Conference,Sept. 7, 2011
Shift Your Game
12 Drivers
1. Be Steve Jobs!
2. Catapult Your U.E.
3. I.S.D.U.
4. Game-it
5. Totally Friend-able
6. Cyber-Spinning
7. Location, Location, Occasion!
8. E.A.T. More!
9. New Retail-Magic
10. Faster, Quicker, Realtime, Live!
11. Powerful Episodes
12. Final Advantage: 3.0-lytics
Out The Shifts...Come Opportunity/Advantage!
Patrick's 12
( if you can dream it......)
1. Be Steve Jobs! (Map Your Vision)
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Brand
iDesign
"Stickiness"
iCommerce
innovation
2012 2013
Apple Lifestyle Solutions
---------------------------------------------------U.E.
2. Catapult Your U.E.
(Re-invent Your User Experience)
2. Catapult Your U.E.
(Re-invent Your User Experience)
New Platforms
Design-novation
Magic Piano
Ford F150
Broader Based U.E.
U.E. Retail & Incentives
3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)
Preview . Advocacy . Social . Engagement . Activation . More News!
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2008 2010 2010
2010
2010
2011
4. Game-it ( Gaming Elements Beyond Games)
Game-it
(show Game Video)
Game-it
(lame & boring)
Game-it
5. Totally Friend-able (Beyond FB To Socially Driven)
6. Cyber-PR ( Digital Story-telling & Spin)
7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)
Consumer Enterprise
Start: Location Via: GPS & LBS
Add: Personal & Geo Data
Via:-Smartphone OS-Carrier-NFC (Mktg & e.wallet)
-Syndic. (ie.Esri)
Capture The Occasion...At The Moment Of Truth $$$
8. Totally E.A.T. ! (Engagement & Activation Technology)
9. New Retail-Magic ( Shopper Marketing On Steroids!)
10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)
3G & 4G Speed
The Cloud: Access, Convenience, Value
Realtime, Live! (Fresher Content)
Mobile Video--> LIVE Broadcast
11.Big Bang Episodes
Product News
Topical Hook
Marketing News
10.Big Bang Episodes
Trad. MediaOnline VideoSocialMobileCyber PRRetailE.comTechOther
12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1 Profiles)
Time/Occasions
Behavioral Data
Shopper Buying Occasions+
1:1 profile
Time/Occasions
Behavioral Data
Shopper Buying Occasions+
1:1 profile
Business Driving Data That Builds!
(Out The Shifts...Come Opportunity/Advantage!)
Patrick's 12 1. Be Steve Jobs! (Map Your Horizon)
2. Catapult Your U.E. (Re-invent Your User Experience)
3. I.S.D.U (Intrigue, Surprise, Delight...Upgrade!)
4. Game-it ( Gaming Elements Beyond Games)
5. Totally Friend-able (Beyond FB To Socially Driven)
6. Cyber-Spin ( New Digital Story-telling)
7. Location, Location, Occasion! ( #1 Secret To Unlocking Growth)
8. E.A.T. As Much As You Can! (Engagement & Activation Technology)
9. New Retail-Magic ( Digital Meets Shopper Marketing)
10. Faster, Quicker, Realtime, Live! (Fresher Content, Faster Pipes)
11. Powerful Episodes ( Biz Driving Impact)
12. Final Advantage: 3.0-lytics ( Behavioral 1-on-1)
ExhibitsExhibits
40%
NFC Summer 2012*
Source: Gartner & Ignite