she’s the ceo and she’s sensational - mintigo · 2018-06-18 · female/male ceos by state 11%...

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Methodology UNITED STATES D.C. Over 1,000 employees? Better hire a female CEO More female CEOs in the East Coast Women manage 17% of companies More female CEOs in healthcare and non-profit Women tend to lead B2C companies while men tend to lead B2B About Mintigo Mintigo is the leader in enterprise predictive marketing. Mintigo’s machine learning model uses big data and predictive analytics to discover ideal prospects, personalize content for lead nurturing, and provide insights that shorten the sales cycle. Mintigo’s predictive marketing platform helps enterprise marketing and sales teams find buyers faster. Learn more at www.mintigo.com She’s the CEO and She’s Sensational 0% 5% 10% 15% 20% 0% 5% 10% 15% 20% 25% -25% -20% -15% -10% -5% 0% 10% 20% 30% 40% 50% 60% 70% Male/female CEOs by industry Compare 2 groups of companies Divide CEOs by gender Data mining from the web Revenue per employee in companies led by female/male CEOs Number of Employees Companies with female/male CEOs by state 11% 16% 17% 17% 22% 24% 17% Female/Male CEOs by company size Companies with men/women CEOs 17% 83% Mintigo’s analysis of millions of US companies reveals that women at the helm of large organizations yield better results than men. Unfortunately, the analysis shows that only 17% of companies have female CEOs. Healthcare Manufacturing Non-profit Business Services Software Finance Education Retail Media & Arts Hospitality Construction Energy and Utilities Real Estate Insurance Transportation Government Telecommunications Legal Cultural Metals and Mining Agriculture Municipal government Share of each industry out of total male/female CEOs Revenue Per Employee Difference – Female/Male Companies with more than 1,000 employees: higher revenue per employee for women-led companies -4% -16% -12% 9% 10% 22% Male/female CEOs by industry Share of Companies with Male/Female CEOs Mintigo mined the web and used sophisticated predictive algorithms to gather robust data on millions of companies. We analyzed thousands of indicators for companies, and compared the two groups split by gender Our computer algorithms analyzed CEO names and classified them as male or female We looked at CEOs from companies with over 100 employees or over $50 million in revenue Male CEOs achieve higher revenue per employee in companies with up to 1,000 people. In larger companies female CEOs achieve up to 18% higher revenue per employee than male CEOs. Overall, 17% of companies have a female CEO. Also, larger companies are more likely to have female CEOs. DC, West Virginia, New Mexico and Virginia have the highest proportion of female CEOs, while Utah, Iowa and Wisconsin the lowest. Darker colors denote higher share of female CEOs You are more likely to find a female CEO in healthcare and non-profit, while more likely to find men in manufacturing and construction. Companies with female CEOs are more likely to be in the B2C space, while companies with male CEOs are more likely to be in B2B. On top of that, companies with female CEOs have a stronger marketing team with more PR, event planning and online presence. Under 100 employees 100-250 employees 250-500 employees 1-5k employees 5-10k employees Over 10k employees 500-1k employees Share of Female CEOs (%) by Number of Employees Female CEOs Male CEOs 100-250 250-500 500-1k 1-5k 5-10k Over 10k Companies with up to 1,000 employees: higher revenue per employee for men-led companies B2B B2C Social Activity Has Twitter Employ PR Professionals Company Has Events Has Creative Job Titles Have Online Marketers Hiring Healthcare Professionals Send a Newsletter Have Social Media Marketers Have a Graphic Designer Have Knowledge Management Have Marketing - Communications Professionals

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Page 1: She’s the CEO and She’s Sensational - Mintigo · 2018-06-18 · female/male CEOs by state 11% 16% 17% 17% 22% 24% 17% Female/Male CEOs by company size Companies with men/women

Methodology

UNITED STATES D.C.

Over 1,000 employees? Better hire a female CEO

More female CEOs in the East Coast

Women manage 17% of companies

More female CEOs in healthcare and non-profit

Women tend to lead B2C companieswhile men tend to lead B2B

About MintigoMintigo is the leader in enterprise predictive marketing. Mintigo’s machine learning model uses big data and predictive analytics to discover ideal prospects, personalize content for lead nurturing, and provide insights that shorten the sales cycle. Mintigo’s predictive marketing platform helps enterprise marketing and sales teams find buyers faster.Learn more at www.mintigo.com

She’s the CEOand She’s Sensational

0%

5%

10%

15%

20%

0%

5%

10%

15%

20%

25%

-25%

-20%

-15%

-10%

-5%

0%

10%

20%

30%

40%

50%

60%

70%

Male/female CEOs by industry

Compare 2 groups of companies

Divide CEOs by gender

Data mining from the web

Revenue per employee in companiesled by female/male CEOs

Number of Employees

Companies withfemale/male CEOs by state

11%

16%

17% 17%

22%

24%

17%

Female/MaleCEOs by company size

Companies withmen/women CEOs

17%

83%

Mintigo’s analysis of millions of US companies reveals that women at the helm of large organizations yield better results than men. Unfortunately, the analysis shows that only 17% of

companies have female CEOs.

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Share of each industry out oftotal male/female CEOs

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Companies with more than 1,000

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22%

Male/female CEOs by industry

Share of Companieswith Male/Female CEOs

Mintigo mined the web and used sophisticated predictive algorithms to gather robust data on millions of companies.

We analyzed thousands of indicators for companies, and

compared the two groups split by gender

Our computer algorithms analyzed CEO names and classified them as male or

female

We looked at CEOs from companies with over 100 employees or over $50

million in revenue

Male CEOs achieve higher revenue per employee in companies with up to 1,000 people. In larger companies female CEOs achieve up to 18% higher revenue per employee than male CEOs.

Overall, 17% of companies have a female CEO. Also, larger companies are more likely to have female CEOs.

DC, West Virginia, New Mexico and Virginia have the highest proportion of

female CEOs, while Utah, Iowa and Wisconsin the lowest.

Darker colors denote higher share of female CEOs

You are more likely to find a female CEO in healthcare and non-profit, while more likely to find men in manufacturing and construction.

Companies with female CEOs are more likely to be in the B2C space, while companies with male CEOs are more likely to be in B2B. On top of that, companies with female CEOs have a stronger

marketing team with more PR, event planning and online presence.

Under 100employees

100-250employees

250-500employees

1-5kemployees

5-10kemployees

Over 10kemployees

500-1kemployees

Share of Female CEOs (%)by Number of Employees

Female CEOs

Male CEOs

100-250 250-500 500-1k 1-5k 5-10k Over 10k

Companies with up to 1,000 employees:

higher revenue per employee for

men-ledcompanies

B2B

B2C

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