sharing week - crowdfunding workshop #sharingweek
DESCRIPTION
Crowdfunding workshop tijdens de Kickoff van de SharingweekTRANSCRIPT
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@kleverlaan | Crowdfunding strategie | Spreker, auteur, strategisch adviseur
Workshop crowdfunding SharingWeek
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@kleverlaan
Ronald Kleverlaan
Crowdfunding consultant en auteur
@crowdfundinghub
Crowdfunding kenniscentrum
Crowdfunding Hub
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Introductie + verwachtingen
@kleverlaan | Crowdfunding strategie
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Crowdfunding
Deel 1. Wat is crowdfunding?
@kleverlaan | Crowdfunding strategie
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“Lenten” concert Mozart -1784
@kleverlaan | Crowdfunding strategie
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Vrijheidsbeeld - 1885
@kleverlaan | Crowdfunding strategie
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Marillion
@kleverlaan | Crowdfunding strategie
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Opkomst crowdfunding platformen
@kleverlaan | Crowdfunding strategie
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> $1,3 miljard - 7 miljoen donateurs
@kleverlaan | Crowdfunding strategie
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“eigen” platformen
@kleverlaan | Crowdfunding strategie
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CrowdfundingNiet alleen voor donaties
@kleverlaan | Crowdfunding strategie
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ROI = Return on Involvement Naast donaties ook voorverkoop en investeringen mogelijk
@kleverlaan | Crowdfunding strategie
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CrowdfundingDeel 2:
!
De twee grootste misverstanden bij crowdfunding
CROWD & FUNDING
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Crowdfunding Community Funding
Misverstand 1: „Crowd” Geen anonieme crowd, maar betrokken community
@kleverlaan | Crowdfunding strategie
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Bestaande community vanuit merk Polare - Aankoop boekhandels door personeel
@kleverlaan | Crowdfunding strategie
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Bestaande community rond bedrijf 560K door 481 investeerders
@kleverlaan | Crowdfunding strategie
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Community rond beleving Ruim 1/4 miljoen euro investering/voorverkoop
@kleverlaan | Crowdfunding strategie
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Community rond duurzaamheid de Windcentrale - 15.000 investeerders - 15M euro - 7 molens
@kleverlaan | Crowdfunding strategie
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Crowdfunding meer dan geld
draagvlak marketing
klantenbinding marktonderzoek
sociale betrokkenheid toegang tot additionele financiering
Misverstand 2: „Funding” Niet alleen financiering
@kleverlaan | Crowdfunding strategie
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@kleverlaan | Crowdfunding strategie
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Draagvlak Steun buurt, stadsdeel, natuurorganisaties
tekst@kleverlaan | Crowdfunding strategie
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Marketing 1300 deelnemers - winnaar Stadsinitiatief - 4 miljoen euro
@kleverlaan | Crowdfunding strategie
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Marketing Coolest Cooler - 60.000 producten verkocht - $13,3 miljoen
@kleverlaan | Crowdfunding strategie
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Klantenbinding Ruim 100 investeerders - Klant en ambassadeur
@kleverlaan | Crowdfunding strategie
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Marktonderzoek 18.000 abonnee’s - ruim 1 miljoen euro
@kleverlaan | Crowdfunding strategie
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Sociale betrokkenheid 2000 fans samen shirt-sponsor van De Graafschap
@kleverlaan | Crowdfunding strategie
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Additionele financiering $2,5 miljoen voorverkoop -> VC -> Facebook
@kleverlaan | Crowdfunding strategie
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!Community opbouwen / in kaart brengen
(Social media, nieuwsbrief, betrek je fans) !
Campagne voorbereiden (Met crowdfunding adviseur + evt specialisten)
!Concreet doel (maak het tastbaar)
!Creëer urgentie
(deadline, reden van financieringsbehoefte) !
Maak het persoonlijk Video van ondernemer zelf
!Campagne uitvoering in 3 fases
1) “harde kern” van vrienden en goede relaties 2) kennissen + social media
3) Traditionele media !
Hou community na afloop op de hoogte!
Tips & trucs voor campagne@kleverlaan | Crowdfunding strategie
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Crowdfunding kenniscentrum
Crowdfunding Hub
@crowdfundinghub
www.crowdfundinghub.nl
crowdfundinghub
www.meetup.com/Crowdfunding-Hub
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Aan de slag!
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Pauze
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Koffiepauze
+&