sharekhan pvt. ltd

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The topic is to study the consumer preference towards investment in stock market. DEMAT A/C is a pool of various scripts and securities, where as online trading A/C is a tool of purchasing/ selling of shares or scripts online. These scripts are then transferred to DP i.e. Depository account after three days. This topic includes the practical experience of selling company product that is followed by studying the consumer preference or interest towards share market. This is a market, which is uncertain some time it gives huge profit and also vice versa; it depends up on the investment customer made. This is a better option to have better returns on the investments then investing in banks, mutual fund or bonds et. But risk is high in this case. This product offers customer two type of investment option INTRADAY and DELIVERY both has there own benefits and limitation but a better way to have more returns on investment. Intraday means investing in share market for a day i.e. purchasing and selling of the share in one day. Delivery is purchasing share and selling those shares next day. A strategy that focuses on developing a unique long-run competitive position in the market by assessing consumer needs and the firm's potential for gaining a competitive advantage.A business approach to marketing its products/ services expresses in broad terms, which forms the basis for developing a marketing plan. Marketing starts with market research, in which needs and attitudes and competitors' products are assessed, and continues through into advertising, promotion, distribution, and, where applicable, customer servicing and repair, packaging, and sales and distribution. The broad marketing thinking that will enable an organization to develop its products and marketing mixes in the right direction, consistent with overall corporate objectives. OBJECTIVE OF THE STUDY 1) Main objective


To find what marketing strategies is adopt by sharekhan for promotion of the product & creating the customer. 2) Specific Objective A) B) C) D) Comparison between sharekhan & its competitors; Marketing of the product; Why invest through sharekhan ltd.; Motivating customer for trading;

JOB DISCRIPTION The company placed me as a Summer Trainee. I have been handling the Following responsibilities: My job profile is to coordinate the team and also help them to sale

the product and also help them in field. My job profile is to generate the lead by cold calling. My job profile is to understand customers needs and advising

them to make a portfolio as per their investment. My job profile is to do sales promotion through e-mails, canopies,

making cold calling, distributing pamphlets and etc. modity. My job profile is to convince customer for investment in Com-

AREA ASSIGNED I covered areas Delhi (pitampura) TARGET MARKET


Different properties dealers. Charted accountants. Lawyers Travel agencies Transport business House wives Businessmen Corporate employees etc.

DAY TO DAY JOB EXPERIENCE Reporting time: 9.30 AM Fixing appointment with clients. Visit clients place. Demonstrate the product on Internet to the client.

Completing the formalities like filling the application form and documentation. Cold calling.



Sharekhan is one of the leading retail brokerage of SSKI GROUP, which is running successfully since 1922 in the country. It is the retail broking arm of the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan offers its customers a wide range of equity related services including trade execution on BSE, NSE, Derivatives, depository services, online trading, investment advice etc. The firms online trading and investment site- was launched on Feb 8, 2000. The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over one-lakh customers. The number of trading members currently stands at over 3 Lacs. While online trading currently accounts for just over 2 per cent of the daily trading in stocks in India, share khan alone accounts for 32 percent off the volume traded online. The content-rich and research oriented portal has stood out among its contemporaries because of its steadfast dedication to offering customers best-of-breed technology and superior market information. The objective has been to let customers make informed decisions and to simplify the process of investing in stocks. On April 17, 2002 Share khan launched Speed Trade, a net-based executable application that emulates the broker terminals along with host of other information relevant to the Day Traders. This was for the first time that a net-based trading Pstation of this caliber was offered to the traders. In the last six months Speed Trade has become a de facto standard for the Day Trading community over the net. Share khans ground network includes over 588 centers in 170 cities in India, of which 32 are fully owned branches. SSKI Group Companies SSKI Investor Services Ltd (Sharekhan)


S.S. Kantilal Ishwarlal Securities SSKI Corporate Finance I dream Productions


SSKI Securities Pvt. Ltd. Morakhia Family Associates 100%


Retail broking arm of the group: - Shareholding

pattern: 55.5%Morakhia family (promoters) 18.5% HSBC Private Equity India Fund Ltd. 18.5% First Carlyle Ventures, Mauritius 7.5% Intel Pacific Inc.7

SSKI Corporate Finance Pvt. Ltd. Investment Banking arm of the group

Shareholding pattern: 50.5% SSKI Securities Pvt. Ltd. 49.5% Morakhia family

SSKI AS AN INSTITUTIONAL BROKERServing institutional Investors- Domestic/ International

In the Indian securities business since 1922 Our institutional Research team is rated as one of the best in the industry. Rated 1st by Asia Money.

588 branded share shops across 170 cities in India

From to Indias largest chain of branded retail share Shops


Sharekhan Business1 Brokering business 2 White feathering house production Vision:To be the best retail brokering Brand in the retail business of stock market.

Mission:To educate and empower the individual investor to make better investment decisions through quality advice and superior service.


PRODUCTS OFFERED BY SHAREKHAN LTD.Share khan Ltd. Offers following products: -

1) CLASSIC ACCOUNT: This is a User Friendly Product, which allows the client to trade through websites www. and is suitable for the retail investor who is risk-averse and hence prefers to invest in stocks or who do not trade too frequently.


Integration of On-line trading, Saving Bank and Demat Account. Instant cash transfer facility against purchase & sale of shares. Competitive transaction charges. Instant order and trade confirmation by E-mail. Streaming Quotes.(Cash & Derivatives) Personalized market watch. Single screen interface for Cash and derivatives and more. Provision to enter price trigger and view the same online in market



2) SPEEDTRADE ACCOUNT: SPEEDTRADE is an internet-based software application that enables you to buy and sell in an instant. It is ideal for active traders and jobbers who transact frequently during days session to capitalize on intra-day price movement.


Instant order Execution and Confirmation. Single screen trading terminal.(NSE) Real-time streaming quotes, tic-by-tic charts.

Market summary (Cost traded scrip, highest calue etc.)

Hot keys similar to brokers ter-


Alerts and reminders.

3) ONLINE IPOs: Share khan is tie up with nine banks for online fund transferring i.e. HDFC, ICICI, IDBI, CITI, Union Bank of India, oriental Bank of Commerce, INDUSIND, Yes Bank and UTI bank for online money transfer. You can apply all the forthcoming IPO online hasselfree, paperless and time saving work.


4) Mutual Fund Online: You can apply to Mutual Funds of SBI, Birla, Sundaram, HDFC, central bank, reliance etc. With share khan hasselfree, paperless and time saving works. Share khan help you to choose the right Mutual Funs for your investment by providing you information on Top Gainers/Losers, Schemes Comparison, Ranking of Various MFs, NAV History of MFs and their performance.

5) Trade in Commodities.

6) Mutual Fund Advisory. 7) Portfolio Management Services.


SERVICES OFFER BY SHAREKHAN LTD.Research Based Investment Advice

Training and Seminars EQUITIES DERIVATIES COMMODITIES Investment and Training Services

Technology Based Investment Tools

Integrated Demat Facility


REASONS TO CHOOSE SHAREKHAN LTD.ExperienceSSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia money brokers poll held recently, SSKI won the Indias best broking house for 2004award. Ever since it launched Share khan as its retail broking division in February 2000, it has been providing institutional-level research and broking services to individual investors. Technology With online trading account you can buy and sell shares in an instant from any PC with an Internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares. Accessibility Share khan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for investors. These services are accessible through our centers across the countr


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