sgc horizon market and media planner 2014 · knowledge with you. committed to delivering...

Market and Media Planner 2014SGC HORIZON

a Scranton Gillette Communications company

www.probuilder.com www.sgchorizon.com

2 smart thought. straight talk. | Professional Builder

smart thought. straight talk.

most useful. most chosen. Professional Builder regularly

surveys industry members to

see how it ranks as a go-to

resource. In a head-to-head

comparison with Builder magazine, respondents named

Professional Builder as the most

useful, most chosen by more

than 50% over Builder.

Source: 2013 Professional Builder Readership Study

ProfessIonal BuIlder iS the faSteSt gRowing PuBliCation in the new

ConStRuCtion maRket in Both adveRtiSing PageS and maRket ShaRe gRowth

Q. Which of these publications do you

find most useful to your profession?

Q. If you could receive only one of these

publications, which one would it be?

76% 22%

Professional Builder Builder

sGc horizon and Professional Builder are built for today’s market and for all of its challenGes and opportunities.

We have assembled the most experienced team in this market,

and we welcome the opportunity to share our experience and

knowledge with you.

Committed to delivering market-leading products that include

premier industry events, dynamic digital products and award-

winning magazines, we truly are the smart thought, straight talk

of the professional building industry.

Source: inquiry management Systems, September 2011 - August 2013

76% 22%

Professional Builder Builder

25.8%ProfeSSionAl Builder

Market Share Growth

146.86ProfeSSionAl Builder

Growth of PaGeS

www.sgchorizon.com | www,probuilder.com 3

deciSion-MakerS

Professional Builder, the

most direct-requested

publication, delivers the most-

defined, the most-qualified, the

most-targeted audience, in the

largest numbers — 117,101. This

is where your market resides.1

industry leaders in events

P R O F E S S I O N A L B U I L D E R

buyinG Power

There is a difference in

circulation quality! our

investments in delivering

you the most-qualified, most- defined audience in the new

construction market gives you

the opportunity to reach the

right people who can

buy your product.

1 June 2013 BPa Statement

100%1

of Professional Builder’s audience is

authorized to buy, specify or influence

the selection of building materials,

products and equipment.

84.6%1

of Professional Builder’s audience is an

owner, Partner, exec., director or GM.

100%1

of Professional Builder’s qualified

circulation is directly requested

from the recipient or the recipient’s

company — more than any other

industry publication.

GreenZone oct. 22-24, 2014 | new orleans

Pcbc June 25-27, 2014 | San francisco

Show ViLLaGe february 4-6, 2014 | Las Vegas

Pcbc

53

5

492

62

2

719

76

6

719

7

85

7

88

8

87

914

87

4

92

3

1,

001

1

,12

4

1

,24

2

1,3

63

1

,126

76

5

411

2

98

3

10

2

90

37

5

4

80

63

5

820

298

174

170

161

2

59

2

78

317

3

40

34

6

3

39

3

38

33

0

347

3

49

3

46

352

33

5

3

08

283

1

09

116

178

2

45

3

20

35

5

3

55

36

0

349

4

08

4

06

43

3

357

3

75

3

47

38

4

38

8

3

56

351

3

58

375

369

3

54

339

2

81

211

1

47

1

61

1

41

16

0

16

5

21

0

275

1,1

93

1,0

15

1,

200

1,

286

1

,458

1,3

54

1

,477

1

,475

1,6

17

1

,641

1

,568

1,6

04

1,

706

1,84

8

1,9

57

2

,069

1,

800

1,3

54

905

554

58

7

6

09

78

0

9

65

1,

200

1,

450

a growing market

There are numerous ways to gauge the health of the new-home market in the united states,

including government reports on new-home permits, starts, sales and completions. In 2014,

all of these direct indicators of market health point upward. annualized monthly results

show that builders will approach the one million new-homes mark in 2013 for the first time

since 2007. The year ahead looks even better. The Zelman & associates research team

estimates that this number will grow by nearly 25 percent to 1.24 million new homes in 2014,

offering marketers fertile new ground in which to grow and prosper.

stronG demoGraphics

The demographics of the nation’s 130 million households show a large and increasing

market opportunity over the near and long term. lifestyle preferences will dramatically

impact the resurgent market for new homes.

Baby boomers are living longer, more active lives; scaling back their workloads, and

shedding larger family homes for new homes in resort communities, the inner city and

age-targeted developments.

a second coming wave of home buyers, the Millennials, will be larger than the boomers. Just

hitting their mid 20s, these potential buyers are only now entering the new-home market.

Continuing a trend that began in 1993 with new immigration laws, approximately one mil-

lion new, legal immigrants arrive each year. Typically equipped with completed education

and jobs in hand, these new americans are ready-made households and potential buyers.

Catering to the needs of immigrant home buyers has shaped the new-home markets in many

gateway cities around the country and will continue to do so for at least the decade ahead.

SinGLe faMiLy StartS

MuLti-faMiLy StartS

4 smart thought. straight talk. | www.sgchorizon.com

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

e

2014

e

2015

e

2,200

2,000

1,800

1,600

1,400

1,200

1,000

800

600

400

200

0

units in Thousands

Source: Census Bureau, Zelman & associates analysis

700

600

500

400

300

200

100

0

2011 2012 2013 2014 (P)

units in Thousands

400

350

300

250

200

150

100

50

0

2011 2012 2013 2014 (P)

units in Thousands

Source: Source: Zelman associates, 2013

Multi-family

Contractor-Built, owner-Built

single-family Houses for sale

ProfeSSionAl Builder Builder

Total Qualified 117,101 112,419

Request to Receive the Publication 117,101 59,673

Buy, Specify or Influence the Selection of Building Materials

117,101 not reported

Breakdown of Purchasing Authority by Product

117,101 not reported

Breakdown of Custom Builders 52,049 not reported

Breakdown of Multi-Family 34,459 not reported

professional audience

totaL readerShiP2

1 June 2013 BPa Statement 2 Signet adStudy, may 2013

more detailed audit

Professional Builder independently audits its audience for geographical

and business/occupation breakouts. We want to know what you want

to know: what kind of homes do they build, how many annually —

and most importantly, how many are authorized to buy, specify or

influence purchases (100%)1, and what products and equipment do

they purchase? audited information you need. audited information you

only get from Professional Builder.

“i find it a good SouRCe foR Both PRoduCt infoRmation and induStRy evaluation.”

reader ProfiLe2

33% — unduplicated readership (receive

Professional Builder only)

83% — read Professional Builder

regularly, at least 3 out of 4 issues

50% — read Professional Builder as much

for the advertising as for the articles

Professional Builder | www.probuilder.com 5

117,101Subscribers

defined subscribers

Through Professional Builder’s extensive audit process, we deliver a

clear portrait of our subscribers, your customers. To qualify to receive

Professional Builder, they not only define their job title and geographic

location, they tell us so much more:

• Number of homes built annually

• Custom builder breakdown

• Multifamily breakdown

• Purchasing authority by product type

304,462total readership

reader pass-along total per

single copy

2.6

reQueSted by More buiLderS1

Professional Builder’s circulation of 117,101 is 100%

qualified, 100% direct request. Compare that to

Builder’s total qualified circulation of 112,419, of which

only 59,673 are direct request. In Professional Builder,

your message reaches nearly 5,000 more subscribers

and almost twice as many direct requesters. That’s

considerable roI for your marketing dollar.

circulation domination1

Signet adStudy, may 2013


professional editoriala messaGe to our marketinG partners

over nearly 80 years, Professional Builder has covered home building more com-

prehensively and with more depth than any other media brand. In that time, it has

earned loyalty from america’s builders in all 50 states and won numerous awards for

editorial excellence, including the prestigious Jesse H. neal award from american

Business Media. The approach, as always, is smart and straightforward.

Professional Builder’s editorial content is 100 percent about

the business of home building. our team of journalists and

industry experts seek the challenges and opportunities that are of

importance to builders — to help them manage smarter, to design

better, to sell and market more effectively, to acquire and develop

land efficiently, to build better homes, and to grow and profit.

Professional Builder’s editors construct comprehensive, multi-platform

ideas and solutions around those top challenges and opportunities.

Professional Builder and its sister media brands — Custom Builder,

HousingZone.com, and Professional Remodeler — are distinguished by

their ability to not only deliver the latest news, trends and ideas, but also

present deep, comprehensive and award-winning coverage of builders’

most pressing business information needs.

respectfully,

Tony Mancini, Group director

Patrick o’Toole, editorial director and Publisher

“i alwayS look foRwaRd to eaCh iSSue of ProfessIonal BuIlder. i Read it CoveR to CoveR

and have gotten a tRemendouS amount of good info on Both PRoduCtS and PRoCeSSeS.”

formatted for desktops, tablets and every type of

smartphone, Professional Builder’s digital media offers

breaking news, award-winning web-only features like

our app Center, compelling video content, house

plans, and thousands of design ideas and images.

Saun SuLLiVan, dsld homes, 2011 builder of the year; denham sprinGs, louisiana

2013 FOLIO 100:

the industry’s most

innovative and

distinguished Professionals

awarded to editorial

director Patrick o’toole

& Group director -

Principal tony Mancini

14 affordable single-family upgrades

Page 48

March 2013

www.HousingZone.com

Honoring

HoMe building’s

young leaders

2012 Jesse H. neal

award winner

also inside

Custom builder

under

Pro

fessio

nal B

uild

er m

ar

ch

20

13

40

Un

de

r 4

0

re

ma

ki n

g t

he

gr

ea

t r

oo

m

i BS

Pr

od

Uc

t r

ec

aP

ww

w. h

oU

Si n

gz

on

e. c

om

Pro

fessional B

uild

er J

UN

E 2

01

3

DE

SIG

N IN

NO

VA

TIO

N R

EP

OR

T

SM

AL

L H

OU

SE

S T

HA

T L

IVE

BIG

T

HE

MA

RG

IN G

AP

: PA

RT

II

WW

W.H

OU

SIN

GZ

ON

E.C

OM

PH

OT

O:

BR

OO

KF

IELD

HO

ME

S

Managing Custom ChangesPage 46

The Margin Gap: Part IIPage 50

June 2013

www.HousingZone.com

2012 JESSE H. NEAL AWARD WINNER

ALSO IN THIS ISSUEDesign Next: Ideas for Tomorrow / 16Small Houses That Live Big / 36Single-family Detached Hits / 42

Positioning forSuccessInnovative design ideas that capture interest and drive sales

PH

OT

O:

SA

MP

SE

L P

RE

ST

ON

PH

OT

OG

RA

PH

Y

SPECIAL ISSUEMay 2013

www.HousingZone.com

Professio

nal B

uild

er M

AY

20

13

20

13

HO

US

I NG

GI A

NT

S R

EP

OR

T

SE

AR

CH

FO

R T

HE

BE

ST

BU

SI N

ES

S M

OD

EL

T

HE

GR

EA

T O

UT

DO

OR

S

WW

W. H

OU

SI N

GZ

ON

E. C

OM

RANKING THE NATION’S LARGEST HOME BUILDERS / 24

THE SEARCH FOR THE BEST BUSINESS MODEL / 42

SMALLER GIANTS MAKE STEADY STRIDES / 48

2013HOUSINGGIANTS

2012 JESSE H. NEAL

AWARD WINNER

HOUSING GIANTS PULL-OUT POSTER INSIDE

2012 JESSE H. NEAL

Taylor Morrison CEO Sheryl Palmer leads the

progression of home builders looking to ride

the housing recovery by going public

2012 Jesse H. Neal award wiNNer


professional staffJournalists and experts Meet the journalism team and panel of experts who capture

prestigious awards and share their years of experience in the home building industry on a continuing

basis with the readers of Professional Builder and HousingZone.com.

Patrick o’toole is

the editorial direc-

tor and publisher of

Professional Builder,

Professional Remodeler

and HousingZone.com.

Previously, he served

as editor and publisher

of Qualified Remodeler

magazine and began

his career as a reporter

for the associated

Press in Chicago.

[email protected]

denise dersin is

the editor in chief of

Professional Builder

magazine. Prior to

joining Professional

Builder, she worked

for 10 years in a similar

capacity for Hanley

Wood’s Builder maga-

zine and led many key

editorial initiatives in

the building industry.

In her 24-year career

as an editor, including

13 years with Time

life, she won many

editorial awards.

[email protected]

Mike beirne is the editor

of Professional Builder.

a Jesse H. neal award

finalist, Mike has tallied

26 years of journalism ex-

perience plus numerous

news and feature writing

awards, including honors

from the society of

Professional Journalists,

Hoosier state Press

association and Indiana

associated Press

Managing editors. He

also operated a masonry

restoration business for

more than two decades.

[email protected]

kyle clapham is

the managing edi-

tor of Professional

Builder, Professional

Remodeler, Custom

Builder and Housing

Zone.com. With a mas-

ter’s degree in journal-

ism from northwestern

university, Kyle has

been published in the

Chicago tribune, the

des moines Register

and in a 2013 col-

lege textbook, Sports

marketing (5th edition).

[email protected]

“i alwayS StoP and Read ProfessIonal BuIlder aS Soon aS it hitS my mail Box. it’S timely, CuRRent and filled with ideaS. among my management team, theSe aRe ideaS to deBate, adoPt and imPlement into Jagoe homeS. ProfessIonal BuIlder iS a PeRfeCt ReSouRCe foR any BuildeR!”

Scott JaGoe, JaGoe homes, 2010 builder of the year; owensboro, kentucky

Scott Sedam, presi-

dent of Truenorth

development, spends

most of his time work-

ing in the trenches

with builders, suppli-

ers and trade contrac-

tors. His lean Builder

blog appears weekly

at HousingZone.com.

[email protected]

100 beSt new ProductS

To compile its annual 100 Best

new Products report, Professional

Builder’s editorial staff evaluates

hundreds of building industry prod-

ucts introduced during the previous

12 months. Integrated sponsorship

combines advertorials, e-newsletters

and online visibility.

Pb deSiGn

awardS

Professional

Builder honors

the best of the

best in residential design with the PB

design awards. leading residential

architects and designers judge the

submissions, and plaques are present-

ed to the winners at the International

Builders’ show.

40 under

40 awardS

focusing on

the next generation of leaders in the

home-building industry, this special is-

sue profiles 40 superstars, all under the

age of 40 and doing remarkable things

to advance the building industry.

for 15 years,

Professional

Builder’s

show Village has served as the premier

show home exhibit at the International

Builders’ show. demonstration

homes are constructed outside the

convention center with industry-leading

builders’ and product manufacturers’

participation. show Village sponsorship

showcases your brand in an installed

environment, generates leads through

face-to-face industry networking and

delivers integrated exposure pre-show,

at-show and post-show.

each year at

Greenbuild,

Professional Builder,

Building design+Construction and

industry partners construct high-

performance residential and commercial

green buildings outside the convention

center’s main entrance. sponsors display

their products in exclusive, installed

environments within the GreenZone

structures — one commercial, one

residential — and maintain high visibility

through integrated exposure before,

during and after the event.

new in Spring 2014!

exclusive Professional Builder event

brings together the residential building

industry’s up-and-comers under the

age of 40 for three days of networking,

strategizing and sharing of ideas.

sponsors’ logos on all promotional

materials and event signage.

professional presentations

P R O F E S S I O N A L B U I L D E R

industry leadinG events special issues


houSinG GiantS rePort

Professional

Builder has

tracked and

reported the financial and business

results of the nation’s largest home-

building companies for more than 40

years. The May issue’s Housing Giants

report ranks more than 200 firms, with

profiles of notable companies and in-

depth analysis of industry trends. .

nationaL houSinG

QuaLity awardS

since 1993, Professional

Builder and the naHB

research Center have

teamed up to sponsor the annual

national Housing Quality awards

— the highest recognition a builder

can earn for quality management.

Winning companies are considered to

be among the nation’s most well-run

and profitable.

Pb buiLder of

the year

Professional

Builder’s Builder of

the Year award is

one of the industry’s highest distinc-

tions. The Professional Builder editors

select and honor one builder who has

paved the way for industry peers.

Content strategy in digital marketing

is based upon serving your customers,

our audience, with information that

impacts their business specifically. The

Professional Builder digital team sets

you on a strategic path to keep your

customers consistently receptive to

your marketing messages, and to keep

them coming back for more.

professional strategies

Builderof theyear

diGital strateGies

brand awareneSS

online advertising keeps you top of

mind share with industry buyers and

directly linked 24/7.

• Banner & rich media ad units

• Product/topical channel ads

• Product video series & sponsorships

• Video pre-roll sponsorships

brand e-MaiL MarketinG

Increased leads are generated through

targeted e-mail transmissions of

branded content.

• Weekly editorial or custom

e-newsletter sponsorships

• Marketing Partners Program

(exclusive brand content)

• HZ Alert sponsorships

thouGht LeaderShiP

Position your company as an innovator,

and your brand as unique.

• Sponsored blogs & social media

• Case studies & White Papers

• Product Spotlight

• App Spotlight

• HZ Blitz

• Custom webinar

education — hZ uniVerSity

Providing continuing education content

gains visibility and trust for your

company. sponsorship includes:

• CEU course with AIA (or other)

accreditation

• Videos & White Papers, etc.

Get connected. contact adam Grubb at [email protected]; 317.219.7546.

“if you ComBine PRint and digital ReaCh, you ReduCe exPenSeS aCRoSS youR entiRe maRketing Budget, and get moRe audienCe… that’S SPending it SmaRt.”


president/co rick SurkaMer and vp of marketinG Matthew SaLeSki, excerpt from effective advertisinG presentation by ChiCago sun Times media

events/special issue sponsorship

and participation establishes

your company as forward

thinking and supportive of the

industry. contact tony Mancini

at [email protected] or

610.688.5553 for details on

how to be included.

Ad Close DateJanuary

11/27/13february

12/20/13March

1/24aPriL

2/24May3/24

June 4/24

internationaL buiLderS’ Show/kbiS 2014 iSSue

40 under 40 iSSue houSinG GiantS rePort iSSue

SiGnet adStudy

conSuMer trendS iSSue

Cover Story Professional Builder Design Awards dozens of the most inspired home designs from around the country

How Technology Has Changed Home Buildingfrom tablets to 3-d printers, technology is transforming home building business for the better

40 Under 40 PB’s fourth annual class of outstanding young leaders in the building industry

Housing Policy ReportMortgage, Tax and Gse reform may forever alter the building landscape

2014 Housing GiantsThe most anticipated issue of the year. PB’s annual ranking of the biggest builders

Opening in a New Market or Restarting a ProjectIndustry experts offer their best advice on ensuring a solid start

Exclusive Research exteriors Top Tech Tools and Their Profit Impact

Builder demographics Windows and doors Housing Giants survey and list

Burns Consumer report

Business Technology/Software

accounting enterprise options Management scheduling Customer relationship Management

social Media Tracking

housing Giants — Business Management Ideas + Executive Corner

optimizing Your design offering

Websites That sell developing People In-house vs. outsourcing

sales Incentives Pro forma Know-How

Green/Building Science right-sizing HVaC systems

Passive Technology The national Green Building standard

leed for Homes energy star sustainable Communities

House Review Move-up unique Townhouses luxury first-time Buyer Multifamily Zero-lot-line detached

Business Management Implementing Trade Partner Councils

Management Tablet apps

Ways to Boost Your Balance sheet

Percentage of Completion accounting

Giants Benchmarks report

Benefits of ultra-fast Pay

Sales & Marketing Working With realtors Virtual Models selling to Millennials sales all stars Texting, emails and the etiquette of staying in Touch

Hyper local Marketing

Design regional styles new Homes That look old

California super Models

Best outdoor spaces Cheap Chic Model Merchandising Trends

new Product Spotlight

IBs Product PreviewKBIs Product Preview

roofingfireplaces and accessories

Top IBs/KBIs ProductsWindows and doors

outdoor livingTrucks and accessories

exterior doorsInsulation and House Wrap

low Voltage WirePaints, Caulks, sealants

in eVery iSSue

Columnist: Bob Schultz on Sales & Marketing sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home Builders

Columnist: Scott Sedam on Design & Construction

scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green Building

MARKET UPDATE:· Production Building· Small Volume· Multifamily· Systems-built/Modular

news, Trends and Projects for four distinct Vertical Markets — single-family Production/single-family small-volume/Multifamily/systems-built/Modular

Kitchen and Bath Design Education new Product and design Tips

Advertising Specials IBs/KBIs Integrated show Packages

40 under 40 Print & Conference sponsorships

Housing Giants Integrated Packages & Posters

PCBC Integrated show Packages

bonus distribution International Builders’ Show/KBISfebruary 4-6, las Vegas

PCBCJune 25-27, san francisco

2014 editorial calendarJuLy 5/23

auGuSt6/24

SePteMber 7/23

october8/20

noVeMber9/22

deceMber10/20 Ad Close Date

deSiGn innoVation iSSue

beSt buiLdinG ProductS iSSue

the ManaGeMent iSSue

SiGnet adStudy

Green iSSue buiLder of the year iSSue

Memory Points How to create lasting impressions in your next new home or model

100 Best New Building Products from gypsum to windows, builders and editors pick their favorite new products

The Future of Project Financing an in-depth look at the best new ways to fund your next deal

The Best Managed Builders lean, innovative and entrepreneurial. our profiles of well-run firms

Getting to Net Zero How a growing number of builders are bringing green’s holy grail to market

49th Annual Professional Builder of the Year a special report featuring the recipient of building’s highest honor

Cover Story

design Trends What Builders Want in new Products

ad&C financing supply Chain from Builder, supplier and Trades PoV

The state of Green Home Building in the united states

2015 Market outlook Exclusive Research

design software review

Website redesign Top 25 Builder apps Building Information Modeling (BIM)

energy Modeling software

Twitter Know-how Business Technology/Software

options and upgrades sourcing Products accessing Capital Customer satisfaction Management

even-flow Management

Trade Contractor relations

housing Giants — Business Management

Ideas + Executive Corner

learning from local Green Programs

Water sense Compliance

Indoor air Quality air sealing new Ideas in Building envelopes

Insulated roofs Green/Building Science

Multi-generational Homes

suburban Infill Cul-de-sac solutions Homes for Traditional neighborhood design

Casitas and In-law suites

family Homes House Review

Mass Customization learning from other Industries

land due diligence national Housing Quality award Winners

learning from Builder 20 Groups

Jobsite safety Business Management

social Media Marketing sales Management 101 Prospecting Tips from Top Closers selling Green sales Training Programs

Sales and Marketing

Greater Great rooms Hillside solutions Tips for Tight setbacks Mid-century Modern Panelized Beauties Top selling Plans of 2014

Design

sidingdecking

100 Best new Building ProductsWindows and doors

Plumbing fixturesMasonry stone Veneer

Tilelocks and Hardware

appliancesHouse Wrap

framing solutionsWindows


in eVery iSSue

sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home BuildersColumnist: Bob Schultz

on Sales & Marketing

scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green BuildingColumnist: Scott

Sedam on Design & Construction


MARKET UPDATE:· Production Building

· Small Volume· Multifamily

· Systems-built/Modular

new Product and design TipsKitchen and Bath Design Education

100 Best new Products advertorial Promotion

Greenbuild Integrated show Packages

Builder of the Year sponsorships

Advertising Specials

Greenbuild oct. 22-24, new orleans

Remodeling Show oct. 23-24, Baltimore

bonus distribution


2014 editorial calendarJuLy 5/23

auGuSt6/24

SePteMber 7/23

october8/20

noVeMber9/22

deceMber10/20 Ad Close Date

deSiGn innoVation iSSue

beSt buiLdinG ProductS iSSue

the ManaGeMent iSSue

SiGnet adStudy

Green iSSue buiLder of the year iSSue

Memory Points How to create lasting impressions in your next new home or model

100 Best New Building Products from gypsum to windows, builders and editors pick their favorite new products

The Future of Project Financing an in-depth look at the best new ways to fund your next deal

The Best Managed Builders lean, innovative and entrepreneurial. our profiles of well-run firms

Getting to Net Zero How a growing number of builders are bringing green’s holy grail to market

49th Annual Professional Builder of the Year a special report featuring the recipient of building’s highest honor

Cover Story

design Trends What Builders Want in new Products

ad&C financing supply Chain from Builder, supplier and Trades PoV

The state of Green Home Building in the united states

2015 Market outlook Exclusive Research

design software review

Website redesign Top 25 Builder apps Building Information Modeling (BIM)

energy Modeling software

Twitter Know-how Business Technology/Software

options and upgrades sourcing Products accessing Capital Customer satisfaction Management

even-flow Management

Trade Contractor relations

housing Giants — Business Management

Ideas + Executive Corner

learning from local Green Programs

Water sense Compliance

Indoor air Quality air sealing new Ideas in Building envelopes

Insulated roofs Green/Building Science

Multi-generational Homes

suburban Infill Cul-de-sac solutions Homes for Traditional neighborhood design

Casitas and In-law suites

family Homes House Review

Mass Customization learning from other Industries

land due diligence national Housing Quality award Winners

learning from Builder 20 Groups

Jobsite safety Business Management

social Media Marketing sales Management 101 Prospecting Tips from Top Closers selling Green sales Training Programs

Sales and Marketing

Greater Great rooms Hillside solutions Tips for Tight setbacks Mid-century Modern Panelized Beauties Top selling Plans of 2014

Design

sidingdecking

100 Best new Building ProductsWindows and doors

Plumbing fixturesMasonry stone Veneer

Tilelocks and Hardware

appliancesHouse Wrap

framing solutionsWindows


in eVery iSSue

sales Training Consultant Bob schultz offers Practical sales & Marketing advice for Home BuildersColumnist: Bob Schultz

on Sales & Marketing

scott sedam Covers design & Construction Best Practices, Including lean operations, Value engineering/analysis & Green BuildingColumnist: Scott

Sedam on Design & Construction


MARKET UPDATE:· Production Building

· Small Volume· Multifamily

· Systems-built/Modular

new Product and design TipsKitchen and Bath Design Education

100 Best new Products advertorial Promotion

Greenbuild Integrated show Packages

Builder of the Year sponsorships

Advertising Specials

Greenbuild oct. 22-24, new orleans

Remodeling Show oct. 23-24, Baltimore

bonus distribution

2014 editorial calendar


Space Unit Specification

non-bleed bleed

Two-Page Spread 161/2” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”

2 3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 161/2” x 4 ” 181/4” x 51/2”

1/2-Page Vertical 3 ” x 10” 41/2” x 11”

1/2-Page Horizontal 8” x 4 ” 91/4” x 51/2”

1/2-Page Island 51/4” x 7 ” —

1 3-Page Vertical 21/2” x 10” 3” x 11”

1 3-Page Square 51/4” x 4 ” —

1/4-Page 3 ” x 4 ” —

1 6-Page 21/2” x 4 ” —

specificationsGeneral instructionsterms and agency commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. no cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short rates and rebates: advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

rate Protective clause: rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s copy Protective clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium charges: Cover and preferred position rates listed above.

advertising that Simulates editorial content: advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “advertisement” in at least 10-pt. type at the top or bottom.

regulations not Stated elsewhere in rate card: see specific and detailed reference in item no. 14 of this publication’s listing in standard rate and data service (srds).

cancellation of orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing instructionsadvertising material, insertion orders, correspondence and copy should be addressed to: Traffic department, Professional Builder, 3030 W. salt Creek lane, suite 201, arlington Heights, Il 60005-5025.

accepted digital formatsPress-optimized Pdf using acrobat distiller’s Pdf/X-1a job options is the required format (300 dpi, CMYK color). Pdfs prepared for use on the Web are unacceptable. any other type of file may require the use of an outside vendor and will result in additional charges.

unless a sWoP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

ad art upload instructionsfor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

2014 rates & specifications

editorial + publishinG office

3030 W. salt Creek lane, suite 201 · arlington Heights, Il 60005 847.391.1000 · f: 847.390.0408www.probuilder.com · www.sgchorizon.com

specifications2014 ratesall rates are Gross

Space Unit rate (x)

1x 3x 6x 12x

Two-Page Spread $30,710 $29,530 $28,355 $26,825

Full Page $17,505 $16,420 $15,930 $14,900

1/2-Page Island $11,865 $11,495 $11,140 $10,445

1/2 Page $10,995 $10,620 $10,335 $9,690

1 3 Page $8,445 $8,180 $7,975 $7,450

1/4 Page $5,895 $5,745 $5,580 $5,210

www.sgchorizon.com

Mechanical dataPublication trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.binding: Perfect boundbleed: see below for bleed specifications.Mechanical requirements: sWoP specifications apply. Standard unit Size in inches: spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

ad sizestrim Size: 9" x 103/4"

back cover — plus 25% inside back cover — plus 10%inside front cover — plus 20% Special Positions — plus 10%toc — plus 15%

SgC hoRiZon magaZineSVisit www.sgchorizon.com

to view rates, specifications,

market overviews, media

opportunities, research and

editorial calendars for all of the

sGC Horizon publications.

for advertising opportunities, contact Tony Mancini at 610.688.5553 or [email protected].

SEPTEMB

ER 2011

VOL. 114 N

O. 9

CON

STRUCTIO

NEQ

UIPM

ENT.CO

M

26 How to deal with in-the-field welding challenges

30 Preview what’s in storefor ICUEE next month

36 Converting trucks to CNG carries risks and rewards

Broad product lineups push drills into larger underground projects p. 40

HDD

September 2011ConstructionEquipment.com

Comes on Strong

Customer Satisfaction

Issue

Pro

fessio

nal B

uild

er A

UG

US

T 2

01

1

CU

ST

OM

ER

SA

TIS

FA

CT

ION

ISS

UE

M

UL

TI-F

AM

ILY

HO

US

ING

TR

EN

DS

Z

ER

O-E

NE

RG

Y H

OM

ES

W

WW

.HO

US

ING

ZO

NE

.CO

M

CELEBRATING

YEARS PH

OT

O:

IRV

INE

CO

.

Pro

fP

fe 6 Trends in Multi-Family Housing Lessons Learned from Building a Zero-Energy Home

er

AU

GU

ST

20

11

rC

US

TO

TO

Messio

nal B

uild

y ga Zero-Energy

3 Builders – 3 Paths to Great Customer Satisfaction / 22Solving the Spec-Home Satisfaction Dilemma / 28

August 2011

gy

www.HousingZone.com

6 TrenPage 46

uildinggy HHommeey

Page 52

Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California. 8 Trends in Luxury Retirement Housing

8 Trends in Luxury RRettiirement Housing

Retiring in Style | 6

Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14

JULY 2011 JULY 2011

www.CustomBuilderOnline.com

Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects

PH

OT

O:

OL

SO

N P

HO

TO

GR

AP

HIC

The Cooper Union for the Advancement of

Science and Art, New York, N.Y.

INSPIRING THE BUILDING TEAM

07.1

1

www.BDCnetwork.com

GIANTS

300Modular Building

Innovations22

AIA/CES Course:

High-Performance

Windows + Doors30

41

BU

ILD

ING

DE

SIG

N +

CO

NS

TR

UC

TIO

N

07.11

2011 GIANTS 300 + HIGH PERFORMANCE W

INDOWS +

DOORS + MODULAR BUILDING INNOVATIONS

WW

W.BDCNETW

ORK.COM

How the AEC Industry

Leaders Stack Up

JUN

E 2

01

1

O

UT

DO

OR

LIV

ING

SID

ING

RE

SE

AR

CH

LE

AD

PA

INT

W

WW

.HO

US

ING

ZO

NE

.CO

M

www.HousingZone.comJUNE 2011

Inside OutLatest trends in outdoor living, decking and more

Remodeling franchises and dealerships

26 BUSINESS OPPORTUNITIES:

Siding and exterior project trends

32 EXCLUSIVE RESEARCH:

EPA ramping up enforcement

41 LEAD PAINT:

ConneCting BuyerS And SellerS with

exCePtionAl Content

78

78

78

78 78

78

78

3 8

sgc horizon market and media planner 2014 · knowledge with you. committed to delivering...

Documents