mistika sgc
TRANSCRIPT
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IBC 2010Press Briefing
Contents
SGO contact details at IBC 2010
About SGO
Key Product Information - Brief product overview
Key Product Highlights
Mistika Version 5
Recent press releases
www.sgo.es
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Leading the Stereo 3D Revolution2D & S3D – Native Formats – Colour Grading – Truly Open
All in one complete real-time finishing system
10 – 14 September 2010 – Stand 6.A11, Hall 6 – IBC, RAI, Amsterdam
SGO will be unveiling Mistika Version 5 at IBC, revealing one of the most significant software releases to date, with a brand new interface for maximum user acceptability as well as a set of stunning new stereoscopic 3D and 2D tools.
Stereoscopic 3D is the buzzword again this year and SGO’s Mistika has been recognised as "the most capable system in the market for stereoscopic 3D finishing" according to Framestore’s Director of Technology Steve Prescott. Mistika has been taking London by storm, generating a lot of excitement because of its 2D and 3D capability and speed.
British Sky Broadcasting has chosen Mistika as a core system for their 3D channel launch. "SGO's Mistika was the clear choice for Sky… Mistika fitted in perfectly with its open platform and has just worked from day one… The support provided by SGO has been excellent and we certainly would not have been able to produce the amount of diverse content so quickly without Mistika." stated Sarah Cloutier, VFX Manager, Sky Creative.
Mistika also boasts an impressive 2D post production toolset with advanced editing, compositing, colour correcting and film restoration tools. Each of these interacts seamlessly with the next in a fluid interface and many work in real-time without any need for rendering, even at resolutions up to 4K. All of the main features of the system, including its mind-blowing stereoscopic 3D functionality and native format workflows, will be demonstrated by some of the industry’s most accomplished demo artists and experienced Mistika visual effects artists.
Sky, The Framestore, Molinare, BTV, Infinia, On Sight, Preditors, El Colorado and many other facilities have chosen Mistika as their first choice.
You can find out about all of these exciting developments at the SGO Mistika stand, where the team will be delighted to discuss your creative and technical requirements.
S3D Technologies will be showcasing the new S3D Beam Splitter Rig and S3D Calculator at the SGO stand, which will demonstrate how the rig’s design and function significantly facilitate a fast, reliable and stable stereo 3D production process. The S3D Calculator is a software package developed by S3D to complement their rigs and connects from PC, Mac or iPhone to calculate stereoscopic parameters during a shoot. Projectors from projectiondesign can also be seen on the SGO stand this year at IBC as well.
SGO’s Stand 6.A11 is located in Hall 6. For further information or to reserve your place for a private Mistika demo, please email [email protected]
We look forward to seeing you there! Stop by and see us at the show.
www.sgo.es
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SGO Contacts at IBC 2010
Geoff MillsDirector of Sales & Operations, SGO UK
Mobile: +44 788 409 2749Email: [email protected]
Geoff MillsDirector of Sales & Operations, SGO UK
Mobile: +44 788 409 2749Email: [email protected]
Miguel Angel DoncelCEO, SGO
Miguel Angel DoncelCEO, SGO
Other attendees include:
Javier MorenoTechnical Manager
Javier MorenoTechnical Manager
Nicolas RecagnoEditor & Pre-Sales Specialist
Alejandro RiojasPresident of Misti-K USAOffice: +1 424 249 3643
Sofia PensadoMarketing [email protected]
Sofia PensadoMarketing [email protected]
Carole CoxMedia Contact, Radiance PR,
on behalf of SGOMobile: +44 781 747 3508
About SGO
SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions. Customers include BSkyB, Framestore, Preditors, On Sight, BTV, Videomedia, Molinare Madrid, Infinia, El Colorado, Thomson Technicolor Madrid, Real Madrid Televisión, PICTORION das werk GmbH and OPTIX Digital Pictures. SGO UK launched in June 2009 and is headed by Geoff Mills, Director of Sales and Operations. www.sgo.es
About MistikaMistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.
www.sgo.es
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SGO Mistika – Key Product InformationBrief product overview
Mistika is a complete, high-end finishing post production system featuring editing, compositing and colour grading. Each of those areas are seamlessly integrated into a single timeline-based interface, allowing live interaction between all functions. Mistika accepts almost any image resolution from SD to 4K and beyond, in 2D and 3D.
RED Camera based projects
Mistika can decompress and grade from RED camera files in real-time without any importing or cross conversion processes. By working directly from the RED files, Mistika retains access to RED specific meta-data such as exposure, white balance and gamma curve settings, whilst also benefiting from more efficient usage of image storage space. Many other products that claim to support RED files do so by first converting the RED files to their own convenient format. This requires time for cross conversion, more disk space to hold larger files and looses access to the RED meta-data. One of the strongest points of Mistika is its colour correction function that can compete with any stand-alone grading system. Combining this grading power with direct and real-time access to RED files creates an extremely capable and efficient RED based workflow.
Stereoscopic 3D workflow
Mistika was already credited with the most advanced stereoscopic toolset on the market, but the launch of Version 5 at IBC 2010 will be used to present a ground-breaking level of creative control for stereoscopic material. Mistika's existing advanced features include optical recognition between left and right cameras to aid the rapid correction of inherent stereo problems, such as camera pairs that are not exactly aligned. Mistika also allows its very strong colour grading functions to be applied to both image streams at the same time, or to just the left or right as needs be. Compositing can also be carried out in 3D. Mistika's real-time stereo tools including colour grading, convergence adjustments and camera error correction, as well as some very advanced features such as retrospective adjustment of the cameras interocular distance have left the market stunned by its ability. The details of even more powerful stereo 3D tools will be announced and demonstrated at IBC 2010.
System Speed
Mistika has been programmed to make maximum use of the GPU (Graphics Processing Unit) for some years. The result of this is unrivalled speed with many effects not requiring any processing (rendering) whatsoever. Speed benchmarks include:
Full colour grading on 4K DPX files without any rendering required.Motion estimated slow motion running in real time at up to 2K resolution.Real time, full resolution colour grading and convergence operations on stereoscopic material at up to 2K per channel.Many other real time functions including RED camera based workflows.
Open SystemUnlike many of its competitors, Mistika employs an open storage policy. Mistika can provide storage for any other product that allows connection to generic file systems. This allows Mistika to be easily integrated into an existing facility, because files of many different formats can be easily exchanged. With Mistika, it is also possible to develop custom scripts to aid integration and automate common functions.
www.sgo.es
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MISTIKA VERSION 5Mistika’s Version 5, one of the most significant software releases to date, brings with it a new intuitive interface for maximum user acceptability as well as a set of impressive new groundbreaking stereoscopic 3D and 2D tools, powerful colour grading capabilities, 2D compositing functionality and direct RED and other workflows which will be revealed at the show. Mistika Version 5 features a mind-blowing increase in speed resulting in tremendous time-saving, and its speed combined with its reliable and consistent delivery of high quality images, is critical to the completion of a successful project. Mistika’s Version 5 also supports up to 4K real-time colour grading.
Mistika Version 5 Features include:
• A brand new stunning intui t ive
interface;
• Real-time geometry matching;
• Real-time colour matching;
• Interactive and animated parallax
modifications (convergence);
• Inter-ocular distance interpolation;
• Comp le te rea l - t ime s te reo 3D
advanced colour grading;
• F u l l s t e r e o 3 D c o m p o s i t i n g
environment;
• Multiple stereo 3D visualisation modes;
• Real-time floating windows;
• Real-time Z-Depth shot transitions
(hand-offs);
• Delivery stereo formats (any stereo 3D
standard);
• Dual stereo 3D ingest (progressive and
interlaced)
www.sgo.es
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SGO IBC 2010 Press Announcement
SGO unveils Mistika Version 5, Mistika Live and showcases LightSpace CMS at IBC 2010 – Hall 6, Stand 6.A11
The complete finishing system with innovative stereo 3D tools
Soho, London, UK, 3 August 2010: SGO is pleased to announce exciting plans at IBC which includes demonstrations of Mistika Version 5, the launch of Mistika Live, Mistika’s presence at the IBC Conference and showcasing LightSpace CMS, along with other noteworthy developments to be unveiled at SGO’s Stand 6.A11 in Hall 6.
Mistika provides leading edge colour grading power which is responsive, flexible and highly productive for multiple workflows. Mistika is a strong contender with current grading systems in the market and is a cost-effective investment as it is future-proofed with stereoscopic 3D capability, designed within from the start. Not only is Mistika’s software power truly remarkable, in addition, Mistika’s advanced DI is directly compatible with more than 200 native image formats. This enables post production work to start immediately without any conversion delays, space duplication issues or processing time. Mistika also boasts superior de-grain and noise reduction. The system retains the image details with state-of-the-art colour manipulation tools.
The open architecture and open storage approach of Mistika also enables any third-party systems to have direct access to the system's storage and files, providing for a truly 'open' workflow even between non-SGO products. This makes Mistika both effortless and beneficial to integrate into existing facilities. Internally, Mistika also uses open formats at the highest bit-depth quality, with true 16 bit floating point per channel processes, HDR and 8K+ resolution support. By utilising standard SAN technology, but with clever application development, Mistika makes the most of inherent SAN capabilities.
Mistika Live, launching for the first time at IBC, is an innovative and time-saving stereoscopic 3D production tool. Mistika is now also fully supported by Light Illusion’s LightSpace Colour Management System. LightSpace CMS ensures consistent and accurate colour calibration at every stage of the production and post-production chain. It generates advanced 3D Look Up Tables (LUTs) that ensure all colour rendition is as accurate as possible on any type of display for any type of deliverable. This combined with Mistika On-set makes a compelling solution for any colour situation.
The IBC Conference this year will also feature SGO’s Director of Sales and Operations, Geoff Mills and BSkyB’s Stereographer and Stereo 3D Online Artist, Francisco Ramos, as guest speakers to highlight Mistika’s key stereoscopic 3D features. The session takes place on Monday 13 September at 11.30am. Further information about the IBC Conference is available at www.ibc.org
SGO is in partnership with US-based S3D Technologies who will be launching the new S3D Beam Splitter Rig and S3D Calculator (www.s3dtechnologies.com) at SGO’s booth.
Register at www.ibc.org using VIP code 8668 to obtain complimentary entry, courtesy of SGO.
Find out why BSkyB, The Framestore, Molinare, BTV, Infinia, On Sight, Preditors, El Colorado and many other post facilities have chosen Mistika as their first choice for finishing, grading, 2D compositing and superior stereoscopic 3D functionality.
To enjoy an exclusive viewing of the immense power of this extraordinary system and to reserve your place, please contact SGO at [email protected] for a private Mistika demonstration. For SGO UK sales enquiries, please contact Geoff Mills, Director of Sales and Operations at [email protected].
www.sgo.es
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SGO Press Announcement
SGO’s Mistika to Guarantee Colour Calibration via LightSpace CMS
“LightSpace CMS is a perfect addition to Mistika’s DI grading capabilities as it provides user controlled closed-loop colour management functions both for Mistika and across the facility in which it resides.” Steve Shaw, CEO, Light Illusion.
Soho, London, UK, 2 August 2010: SGO UK is pleased to announce that their flagship high-end DI finishing and stereoscopic system, Mistika, is now fully supported by Light Illusion’s LightSpace Colour Management System. SGO is showcasing Mistika with LightSpace CMS at IBC this year in Hall 6, Stand 6.A11.
LightSpace CMS, from respected UK Specialist Digital Film Consultancy Light Illusion, is a product that ensures consistent and accurate colour calibration at every stage of the production and post-production chain. It generates advanced 3D Look Up Tables (LUTs) that ensure all colour rendition is as accurate as possible on any type of display for any type of deliverable. For example, LightSpace CMS can profile the colour reproduction of a grading monitor and provide the correct colour transforms to make the display exactly match how a particular film stock or DCI digital projector would display the same images.
The integration of LightSpace CMS with Mistika enables direct closed-loop profiling, making the generation of colour accurate LUTs as simple as possible, ensuring Mistika's real-time colour grading and stereoscopic tools can accommodate any final delivery colour space as accurately as possible. LightSpace generated 3D LUTs can also be used to convert image material from one colour space to another.
Light Illusion's CEO, Steve Shaw, states: “With Mistika being such a powerful DI platform for finishing and grading, whether working on commercials for television, or feature films for cinema release in 2D or 3D, it is imperative that artists can grade with total faith in the final colour accuracy. Light Illusion's LightSpace CMS product is therefore an ideal companion, providing end-to-end colour management functions both for Mistika and across the facility in which it resides." Geoff Mills, Director of Sales and Operations, SGO UK adds: “Mistika supporting LightSpace CMS is a very important and significant development as it underlines SGOs commitment to be providing our customers with the best available options for their investment.”
Mistika is a flexible high-end post production and live on-set system capable of SD, HD, 2K, 4K, stereoscopic 3D with real-time Red camera and other data workflows. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline.
For further information about LightSpace CMS, visit Light Illusion’s website: www.lightillusion.com
SGO is showcasing Mistika with LightSpace CMS at IBC this year in Hall 6, Stand 6.A11. To register for the show, visit www.ibc.orgSteve ShawLIGHT [email protected]: +44 (0)7765 400 908www.lightillusion.com LUTs, CUBEs + GAMMA CURVEs
www.sgo.es
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SGO Press Announcement
SGO UK’s Geoff Mills and BSkyB’s Stereographer Francisco Ramos are invited to present Mistika’s stereoscopic 3D
capabilities at IBC Conference
Soho, London, UK, 19 August 2010: SGO UK is proud to announce that Director of Sales and Operations, Geoff Mills has been invited to discuss post production in stereoscopic 3D at the prestigious IBC Conference. Francisco Ramos, Stereographer and Stereo 3D Online Artist at BSkyB will also be presenting SGO’s Mistika Post Production System and its key stereoscopic 3D features to an audience of over 1000 peers. The session takes place on Monday 13 September at 11.30 am at The RAI in Amsterdam.
Established key industry figure, Geoff Mills was strategically appointed to head the new London-based Company SGO UK as Director of Sales and Operations in June 2009. Geoff will already be known to many industry people around the world, having previously worked at Quantel for nearly twenty four years in a variety of capacities, including managing post production sales in the UK and across a number of European regions. Geoff brings with him a broad range of invaluable experience along with his passion and loyalty to provide excellent customer service on a personable level. Geoff plays an integral role in leveraging Mistika into becoming a well known product in a highly competitive industry and has already developed Mistika's evolution into a sought after and compelling investment for facilities and broadcasters. With the team at SGO, Geoff has successfully managed to raise world-wide awareness of Mistika's ground-breaking real-time stereoscopic 3D capabilities and workflow to such a level that Mistika has deservedly become a system of choice. Francisco Ramos joined British Sky Broadcasting (BSkyB) in a key role as Stereographer and Stereo 3D Online Artist in May 2010 where he is actively involved in Sky’s 3D TV Channel campaign. He also assists with pre-post production advice at stereoscopic 3D shoots as a postproduction supervisor. Francisco was part of the SGO UK team which launched in June last year. His background includes working on a number of exciting editing projects in Madrid for several production houses namely Imagenline, Videomedia, Quimera Audiovisual and Technicolor Madrid. He joined SGO’s technical division in 2006 to provide technical support and within two years he was promoted to demonstrate SGO’s flagship finishing system, Mistika. He has played a vital role to help promote Mistika through his presentations across the globe at major industry exhibitions in Europe, the Far East, Middle East, Mexico, United States and the UK.
Geoff Mills, Director of Sales and Operations, SGO UK
www.sgo.es
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SGO and S3D Press Announcement
S3D Technologies and SGO form a strategic partnership to provide complete stereoscopic 3D solutions
Beverly Hills, California, US, 3 August 2010: S3D Technologies LLC, US-based research and development technology company that develops solutions for stereoscopic 3D production, is proud to announce they have established a strategic partnership with SGO to provide complete stereoscopic 3D solutions. SGO is a leading European developer of high-end solutions for the post production and broadcast industries and has been distributing and providing system integration and developing solutions for the film and media industries since 1993. Mistika, SGO's high-end DI post production system offers a complete solution and industry-leading performance for post production across all genres from advertising, film and TV productions in 2D and stereoscopic 3D.
“We have an excellent relationship with S3D Technologies and both our companies share a mutual incentive to deliver exceptional service to our customers, which is achievable by working together. This is a very positive step and we look forward to working in partnership with them at IBC this year and in the future.” Miguel Angel Doncel, CEO, SGO confirms.
”Our goal is to develop and provide 3D content creators with the most user-friendly tools available in the market. As a global organisation, we continuously strive to deliver the highest quality possible and are deeply committed in supporting SGO as well. With both of our companies leading in their specific areas of expertise, the partnership with SGO provides our respective customers with a complete stereoscopic 3D solution.” States Carolina Barco, Managing Director, S3D Technologies.
S3D Technologies will have a presence at IBC this year at SGO’s stand 6.A11 in Hall 6, at the RAI which takes place from 10 – 14 September 2010 in Amsterdam. They will mainly be showcasing the new S3D Beam Splitter Rig and S3D Calculator, which will demonstrate how the rig’s design and function significantly facilitate a fast, reliable and stable stereo 3D production process. The S3D Calculator is a software package developed by S3D to complement their rigs and connects from PC, Mac or iPhone to calculate stereoscopic parameters during a shoot.
SGO is unveiling Mistika Version 5, Mistika Live and will showcase LightSpace CMS together with an exciting plethora of new stereoscopic 3D tools, cutting-edge colour grading capabilities, 2D compositing functionality and other key developments at IBC 2010.
About S3D Technologies LLC, 8525 Saturn Street # 104. Los Angeles, CA 90035, United StatesThe Company focuses on the research and development of technology to produce stereoscopic 3D films. S3D Technologies offers a diverse range of services related to stereoscopic production, always taking into account the needs and specific requirements of its clients. S3D Technologies can advise you on every aspect of your stereo 3D project, from animation to live action, from the early stages of design and development until the final stages.
www.sgo.es
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SGO Press Announcement
PICTORION das werk Berlin GmbH upgrades to new Mistika software license Version 5.0
“Mistika became the centre of our projects … Mistika’s rich toolset has saved the day many times.” Christian Tröger, Mistika Artist at PICTORION das werk Berlin GmbH.
Berlin, Germany, 26 July 2010: SGO, leading European developer of high-end solutions for the post production and broadcast markets is pleased to announce that PICTORION das werk Berlin GmbH has just upgraded to a new Mistika license following the new version 5.0 release at NAB 2010.
PICTORION das werk GmbH and PICTORION Film GmbH are one of the leading post production groups in Germany with five offices across the country. They offer the complete range of digital post production services to advertising agencies, commercial and film producers, TV broadcast stations and industrial enterprises
PICTORION das werk Berlin GmbH works with a high performance SAN system to avoid transfer times as well as to have all material immediately accessible and available in each suite. Christian Tröger, Mistika Artist at PICTORION das werk in Berlin explains: “We all work simultaneously in an advanced system with great efficiency. Mistika became the centre of our projects, irrespective of whether the format was PAL, HD or 2K, commercials or film. In our current workflow, all systems can start working at the same time with the same images. Therefore, all the systems can effectively view the retouched visual effects shots in the grading suite, without wasting storage capacities. Mistika’s rich toolset has saved the day many times.”
SGO Mistika is an integrated timeline based editing, conforming, compositing, and image restoration solution. All tasks can be accomplished interactively, and most of them in real-time. The open architecture, intuitive interface, speed and scalability of the system make it the most cost effective choice for any post house that requires the power and flexibility to produce and deliver any project.
SGO will be showcasing Mistika’s impressive capabilities from its 2D features through to its highly advanced stereoscopic 3D functionality at IBC 2010 at Stand 6.A11, Hall 6. Register at www.ibc.org and reserve your demonstration to witness Mistika at work.
www.sgo.es
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SGO Mistika Project News
PICTORION das werk Berlin used Mistika to post produce Digital Cinema Projection for Cannes award-winning
World Premiere “Life, Above All”"I am certain, without a doubt, that Mistika should be classified as one of the world’s top
post production systems in the way it handled a project like this - effortlessly and fast with sheer power and stability!” Christian Tröger, Mistika Artist, PICTORION das werk
Berlin.
Berlin, Germany, 26 July 2010: SGO, is thrilled to reveal that PICTORION das werk Berlin GmbH completed all DI post production work for the Dreamer Joint Venture filmproduktion titled "Life, Above All" using Mistika. Mistika was used for the entire offline and online editing throughout the high profile project. “Life, Above All” was a world premiere, awarded the Prix Francois Chalais Award at the Cannes Film Festival 2010.
Filmed in South Africa, “Life, Above All” was directed by South African filmmaker Oliver Schmitz, produced by Oliver Stoltz with Bernhard Jasper as Director of Photography using the ARRIFLEX D-21 Camera. The "truly anamorphic" footage was recorded in dual stream on Sony HDSR tapes, known as the “Mscope” format. A key technical challenge and requirement facing Christian Tröger, Mistika Artist at PICTORION das werk Berlin, was to maintain and reproduce the unique “Mscope” format from the very first capture to the very last render, without losing any resolution or colour data in the process. "Mistika and its open architecture enabled us to choose a workflow that delivered the required results that the client expected in this case and we achieved it with ease due to Mistika’s capability and openness." Christian states.
In addition to the online post work, Mistika was also used in this project, to create and administer a camera chip pixel native source pool as DPX files. This in turn enabled the grading and finishing system to function seamlessly with the same files in the SAN network. After Senior Colourist, Philipp Orgassa, had completed grading the film, Mistika was also used to then create the final, logarithmic, 1920 x 1634 true anamorphic format and digital master. Christian confirms: "Due to the typical challenges that take place in the post process and high production levels, I am certain, without a doubt, that Mistika should be classified as one of the world’s top post production systems in the way it handled a project like this - effortlessly and fast with sheer power and stability!” “Life, Above All” is an emotional and universal drama about a young girl, played by first-time-actress Khomotso Manyaka, who fights the fear and shame that have poisoned her community. The film captures the enduring strength of loyalty and a courage powered by the heart. It is based on the international award winning novel “Chanda’s Secrets” by Allan Stratton. The film’s official website summaries the plot: “In the dusty small town of Elandsdoorn, a South African township not far from Johannesburg, life is simple and serene. A prevailing sense of deep pride tightly bonds together the entire community - but beware to those who step out of line…" The Official Images of the film can be obtained from this link courtesy of PICTORION das werk GmbH Berlin http://www.bavaria-film-international.de/htmls/bfi/index.php?site=program_photos&id=285
PICTORION das werk GmbH and PICTORION Film GmbH is one of the leading post production groups in Germany. With five offices across the country, they offer the complete range of digital post production services. Their customers are advertising agencies, commercial and film producers, TV broadcast stations and industrial enterprises. www.das-werk.de
www.sgo.es
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SGO Post NAB 2010 Press Announcement
SGO’s Mistika takes the US by storm making a significant impact at NAB 2010 with ground breaking new stereo 3D tools
Mistika makes a long lasting impression and is the talk of the town. Mistika has become the new buzzword linked with stereoscopic 3D
Soho, London, UK, 7 May 2010: SGO, leading European developer of high-end solutions for the post production and broadcast markets unveiled Mistika version 5.0 at NAB 2010 this April with great success, making a significant impact. Stereoscopic 3D is here to stay, and it brings with it new challenges in the post production arena. Mistika has become the new buzzword linked with stereoscopic 3D. Mistika is one of the most highly developed tools in the marketplace to date, respected for its ability to perform real-time playback and editing of 4K footage shot in stereoscopic 3D. US based post company Mighty Horn invested in a Mistika Post Production System following the success at NAB this year. Further details will be announced in a separate press announcement to follow about the sale.
“The SGO booth was constantly packed with eager visitors to witness Mistika’s immense power in action. Many high profile artists showed great interest in Mistika.” Stated Rafael Hernandez, SGO’s Director of Sales, North America. There were three private demo pods at the stand as well as a regular public demonstration showcasing Mistika’s latest stereoscopic 3D toolset.
“Those who took the opportunity to view a demonstration of Mistika commented that Mistika is exceptionally advanced and a reputable industry veteran said this is the most exciting product for the industry right now.” reported Rafael Hernandez, SGO’s Director of Sales, North America. Many other comments included that this was the best system in the market to date and a US journalist exclaimed that Mistika is a system that can really do everything. Another visitor to the booth said that he felt the stereo 3D train is fast approaching and there are two options, to either let it hit you and leave you behind or to prepare now to board the train with a tool such as Mistika in order to be able to deliver exciting new stereo 3D projects around the corner.
David Cox, loyal Mistika user and Visual Effects Artist commented in his NAB 2010 blog for Post Magazine: “I did some demos of the new 3D convergence tools and that almost knocked people off their chairs. Mistika could already retrospectively change the inter-ocular distance of the cameras (distance between the two lenses) but the latest version can divide the scene into three zones and adjust the effective IO distance differently in each. Those that have experienced the difficulties that are created by a close up subject with a distant background really appreciated how the IO distance could be adjusted to get an agreeable stereo effect from the foreground, whilst then being able to “pull back” the distant background so that it was not over-diverged. I could definitely detect a few brains bordering on exploding.”Geoff Mills, Director of Sales and Operations of SGO UK was also interviewed by Post Magazine amongst many other publications, you can view his NAB 2010 interview here: http://www.postmagazine.com/ME2/dirmod.asp?sid=&nm=&type=VideoLibrary&mod=Video+Library&mid=F9CF6647706A4F6896011A63F395F460&tier=3&id=9D348370CE6C4847B7584DF03D00AC4F or http://www.postmagazine.com/ME2/Default.asp
To read David Cox’s (Senior Visual Effects Artist) NAB 2010 blog for Post Magazine, view:http://www.postmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Blog&mod=BlogTopics&mid=F2601968F38E4BE39C46E50C8C3FCA6C&tier=7&id=9CD75167AB444A588BB44E880E86B28F&AudID=E3F0FB6117CC46E68437BB405BA5F306
To view Steve Shaw, MD of Light Illusion’s Post Magazine Interview at NAB 2010, click here: http://www.postmagazine.com/ME2/Default.aspOther links of Blogs at the show about Mistika:http://www.postmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=news&mod=News&mid=9A02E3B96F2A415ABC72CB5F516B4C10&tier=3&nid=3D594F09C43F49C496D13FBF6042ED09
http://www.clarkezone.net/
www.sgo.es
13
SGO Press Announcement
SGO UK’s Geoff Mills and BSkyB’s StereographerFrancisco Ramos are invited to present
Mistika’s stereoscopic 3D capabilites at IBC Conference
Soho, London, UK, 9 September 2010: SGO UK is proud to announce that Director of Sales and Operations, Geoff Mills has been invited to discuss post production in stereoscopic 3D at the prestigious IBC Conference. Francisco Ramos, Stereographer and Stereo 3D Online Artist at BSkyB will also be presenting SGO’s Mistika Post Production System and its key stereoscopic 3D features to an audience of over a thousand peers. The session takes place on Monday 13 September at 11.30 a.m. at The RAI in Amsterdam.
Established key industry figure, Geoff Mills was strategically appointed to head the new London-based Company SGO UK as Director of Sales and Operations in June 2009. Geoff will already be known to many industry people around the world, having previously worked at Quantel for nearly twenty four years in a variety of capacities, including managing post production sales in the UK and across a number of European regions. Geoff brings with him a broad range of invaluable experience along with his passion and loyalty to provide excellent customer service on a personable level. Geoff plays an integral role in leveraging Mistika into becoming a well known product in a highly competitive industry and has already developed Mistika's evolution into a sought after and compelling investment for facilities and broadcasters. With the team at SGO, Geoff has successfully managed to raise world-wide awareness of Mistika's ground-breaking real-time stereoscopic 3D capabilities and workflow to such a level that Mistika has deservedly become a system of choice. Francisco Ramos joined British Sky Broadcasting (BSkyB) in a key role as Stereographer and Stereo 3D Online Artist in May 2010 where he is actively involved in Sky’s 3D TV Channel campaign. He also assists with pre-post production advice at stereoscopic 3D shoots as a postproduction supervisor. Francisco was part of the SGO UK team which launched in June last year. His background includes working on a number of exciting editing projects in Madrid for several production houses namely Imagenline, Videomedia, Quimera Audiovisual and Technicolor Madrid. He joined SGO’s technical division in 2006 to provide technical support and within two years he was promoted to demonstrate SGO’s flagship finishing system, Mistika. He has played a vital role to help promote Mistika through his presentations across the globe at major industry exhibitions in Europe, the Far East, Middle East, Mexico, United States and the UK.
www.sgo.es
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SGO Press Announcement
Mistika adds direct support for Avid’s DNxHD MXF format and greatly improves workflows
IBC, Amsterdam, 9 September 2010: In a continuing raft of developments for its Mistika DI and on-line finishing system, SGO has added direct support for Avid’s DNxHD MXF format, with the unique ability to both directly capture the format, and render and write back to disc in the same format. Along with Mistika's open storage, the addition of DNxHD continues to make Mistika the ideal system for all on-line and DI post-production workflows, and now provides direct media interchange with Avid’s range of offline editing systems. When viewed alongside Mistika’s impressive accomplishments for auto-conforming, editorial, grading, effects, and stereoscopic 3D, the addition of media interchange with Avid’s DNxHD format further extends the scope of creative capability Mistika represents.
Stereoscopic projects have become a major production focus, and demand a high-level of creative power and capability. Often, filming is performed using a stereoscopic rig set to a parallel configuration, which implies that scenes will be difficult to view until a post convergence change is added. With Mistika having the amazing ability to work directly from a cameras' RAW files without any importing or cross-conversion overheads, the addition of DNxHD format workflow, means it is now possible to simply export a side-by-side single stream of DNxHD files ready for offline editing in Avid, directly from the live dual camera input.
SGO’s Technical Director, Javier Moreno explains further. “From this example, the Mistika artist can continue to refine the rushes, by further correcting the camera line ups, adding colour grades and any other "fixes" that are required. When the offline editing process has been completed, Mistika can conform from the material and settings it already has, which means that the conform benefits from direct access to the full resolution original camera RAW files, as well as all of the corrections that have been achieved, both before and after the editing session commenced.”
From the perspective of the offline editor, the headaches and time-overheads of cross converting stereoscopic camera raw files prior to import are entirely avoided. Instead, the editor works directly from single stream files that are natively supported by the edit system and have stereoscopic alignment, and even colour transforms, already embedded. The result is an efficient and streamlined process. The main advantage of the new comform tool in Mistika is the capability to be able to start the post production process in parallell with the offline editing, because all VFX, colour grading and stereo adjustments can now be re-conformed for new EDLs automatically. Previously, many of these tasks had to wait until until the EDL editing had been completed, involving extensive manual work. Thanks to the new workflow in parallell, the total production time will now be reduced.
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SGO Press Announcement
SGO’s expansion into China with new office boosts Mistika’s global presence
Mistika’s capabilities are propelled into the Asian market by SGO’s presence in China
Madrid, Spain, 8 September 2010: SGO, one of the leading European developers of high-end solutions for the post production and broadcast markets, is pleased to announce at IBC 2010 its expansion into the Asian market with the launch of a new office in China. Owing to thriving market-demand to supply China with high-end post production services and solutions, the global initiative arose for SGO to establish itself in the area, in order to drive productivity and add valuable input with its flagship Mistika post and DI finishing Mistika system.
SGO is delighted to entrust SGO China to Shawn Merassa as President, who is prominently placed to lead SGO successfully in the Asian arena and to promote Mistika to the film and television community with his strong background and key relationships within the industry. His invaluable senior level expertise as Chief Executive Officer, including his substantial knowledge in sales, rentals & integration systems of new and refurbished non-linear film and video editing equipment, are favourable qualities to head SGO China.
“Our intention of opening an SGO office in China is to offer proximity, support and, of course, to stimulate Mistika’s success in the region as opportunities continue to emerge. It is an ideal time to present Mistika to China’s vibrant market and to further propel Mistika’s capabilities across the globe. SGO China will offer a great service for Mistika customers and will serve to further ascertain SGO’s standpoint in developing new strategies and projects in the territory, bringing exciting attributes to contribute to the success of SGO in China.” Miguel Angel Doncel, CEO of SGO confirms.
Recently appointed President of SGO China, Shawn Merassa expands on why he wants to be involved in promoting Mistika: “We believe that SGO are pioneers with Mistika’s ground-breaking functionality and advanced toolsets, placing the system in the forefront of leading technology that is revolutionising stereoscopic 3D post production ahead of the competition. What impresses us most about Mistika is that it is an open system, providing flexibility, combined with powerful capabilities, at a fraction of the cost.” He adds: “Mistika will make a significant impact in the region as the Chinese market is very accommodating and enthusiastic about Mistika and its highly developed technology, demonstrated by the encouraging fact that China was one of the biggest Jaleo users in the region.”
The Mistika post production system is a flexible high-end post production and live on set system capable of SD, HD, 2K, 4K, and stereoscopic 3D with real-time Red camera and other native data workflows including ARRI. It seamlessly integrates timeline-based editing, conforming, infinite-layer compositing, colour grading and image restoration all in one complete system with various toolsets working together in the timeline. SGO is showcasing new toolset and workflow developments for Mistika at IBC this year in Hall 6, Stand 6.A11.
About SGO ChinaSGO China provides a wide-range of professional SGO Mistika compatible Digital Intermediate production equipment and services, with the emphasis on stereoscopic 3D digital media science in post production. Services include: System Sales; System Leasing & Rentals; System Integration & Upgrades; Asset Optimisation; Dynamic Training & Support; Consulting to build and customise SGO Mistika professional Digital Intermediate media technology business networks, from individual workstations and accessories to complete high-end and high definition broadcasting systems, designed at high level visual effects facilities and production houses.
About Shawn Merassa
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President of SGO China, Shawn Merassa brings with him a vast background of experience and expertise as Chief Executive Officer, including substantial knowledge in sales, rentals & integration systems of new and refurbished non-linear film and video editing equipment. He has project managed various business development projects and is particularly experienced in client/server and relational database design using MS-SQL Server integrated with mobile SMS devices and web browsers. Shawn has extensive experience in all aspects of accounting and management as well. www.digitalsystemsmedia.com
ADDRESS:
Fengtai District of Beijing Wanliu qiao xifengqiao Road Sanhuanxincheng,8-7-1404China
CONTACT INFORMATION
Shawn Merassa: SGO China - President Mobile: +1-714-749-1371
Jackeyia Zhang: Sales Director Mobile: 18601136665
General Xie: Technical Director Mobile: 13601193893
Eric Liu: Channel Development Director Mobile: 13910737940
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Press Announcement
National Geographic Channel and Samsung rely on projectiondesign® in development of latest TV commercial
at On Sight
Fredrikstad, Norway, 10-12 September 2010 – cineo82 3D projectors from projectiondesign® have just been used by On Sight in the final grading of the National Geographic Channel (NGC) and Samsung 3D commercial for Anglo Filming. This was achieved inside the world-class 3D SGO Mistika Suite at On Sight in Soho, London. Another set of cineo82 3D projectors are also to be found at On Sight’s new 3D Centre located at Shepperton Studios, UK.
The projectors, distributed through RGB communications, were supplied, installed and aligned in early 2010 by post production specialists, Kaurus® who also provided the projection screens a n d c u s t o m f i l t e r s y s t e m s f o r t h e m u l t i - s t a n d a r d 3 D g r a d i n g s u i t e .
The commercial was created in support of Samsung’s ‘Planet First’ initiative for greener products and sustainable solutions. The spot depicts examples of innovative products like the Samsung solar powered mobile phone. The 3D captures the natural beauty of the location as well as Samsung’s latest product designs.
During post production, all client attended 3D on-line work and mastering was carried out in the HD Lab’s 3D Mistika projection suite. "Apart from the normal complexities of 3D, which the 3D Mistika Suite dealt with easily, it was also necessary to view the commercial as it was being made on a number of different displays including their grading-quality projection source, a calibrated TV monitor and the actual Samsung product," says David Cox, colorist and operator at On Sight.
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