sffi march 22 2016 customer dev: ben larson
TRANSCRIPT
8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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@PitchToBenin .b l a r so n . com
The First Rule of
CUSTOMERDEVEOPME!T" RESE#RC$
b% Ben arson
8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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Barson.com
@PitchT
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RULE No.1
CustomerDevelopment
@PitchToBen
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YOU DON’T
TALK ABOUT
YOUR IDEA@PitchToBen
8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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Barson.com
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QUESTIONNAIR
S
@PitchToBen
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• AYT !"I #$rtnerDe$l%
• SUR&EYONKEY • TY#E"OR
@PitchToBen
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Barson.com
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INTER&IE'S
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@PitchToBen
htt&s'((blo).*issmetrics.com(+,-customer-e/elo&ment-resource
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#RIARY (OAL
Reuce Ris*@PitchToBen
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IDENTI"Y YOURASSU#TIONS*
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1. You’re +ntereste, +n +nvest+n- /ut $0ou re$,0 to
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YOUR :OB)01 2OUR 1DE#
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T3e
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Barson.com
article' customers.blarson.com
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8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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8/19/2019 SFFI March 22 2016 Customer Dev: Ben Larson
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I A NOT
Y IDEA.@PitchToBen
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I A T;E
SOLUTION.@PitchToBen
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Barson.com
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The First Rule of
CUSTOMERDEVEOPME!T" RESE#RC$
b% Ben arson
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RESEARC;)O3! 2OUR DOM#1!
@PitchToBen
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