seven steps to a successful audio strategy
TRANSCRIPT
Reach the peak withthe top strategy
1Creategrowthhypothesis.
Engage your team in developingnew ideas for growth
2Find therightopportunity.
Identify the most attractive growthopportunities in the market
3Do the RIGHTthing.
Develop a STRATEGIC PLAN that makesyou different and credible
4Do thingsRIGHT.Super-serve listeners by employingTACTICAL research
5 A clear,consistentmessage.
Your station needs a UNIQUE positionbased on a key BENEFIT for the target
6ENGAGE ViaDigital &Social Media.
7Stay on track and follow up.
Develop a plan with your teambased on the insights
Reach the peak withthe top strategy