seven pieces of business advice to consider before launching social media for your business
DESCRIPTION
This set of business principles need to be considered before implementing social media into your business.TRANSCRIPT
Open Social Media: Where we tell it like it is
Seven pieces of advice you should considerbefore using social media for your business
Sherry NourainiFounder/President
Captive Touchand
Open Social Media Initiative
Open Social Media: Where we tell it like it is
1- Have a clear understanding of your competitive advantage.
• New business concept: Why are you different?
• New business owner but old concept: How are you doing it differently?
Open Social Media: Where we tell it like it is
2- Have a clear understanding of your resources.
• Time• Funding
Open Social Media: Where we tell it like it is
3- Focus on your offering, Don’t try to do it all yourself
• Skills required for Internet marketing Website design and constructionContent creation and publishing SEO Web analytics Email marketing Social media strategy Social media management Video
Open Social Media: Where we tell it like it is
4- You cannot acquire a skill by picking someone’s brain over lunch
Open Social Media: Where we tell it like it is
5- Understand the purpose that you want social media to serve for your business.
Open Social Media: Where we tell it like it is
6- You cannot be omnipresent
• Focus on your audience
Open Social Media: Where we tell it like it is
7- Understand that the online and offline faces of your business must generate trust
Open Social Media: Where we tell it like it is
Bonus Tip
There are no short cuts or magic bullets for attaining success in business, socialmedia or anything else