what will launching innovative mobile apps bring to your business?
DESCRIPTION
Daniel Harris from Fjord's talk given at Mobile Apps World 2010 about how innovative Service Design can be a sustainable design driver for innovative mobile apps. Read more on: http://www.fjordnet.com/news/service-design-driver-designing-most-innovative-mobile-applicationsTRANSCRIPT
What difference will launching innovative mobile apps bring to your business?• Where apps have come from• Some characteristics of innovative mobile apps• Service innovation
A brief history of apps
First, there was the World Wide Web.
Online access was a phenomenon
The early Web
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SIGNAL
NOISE
The early Web
The mature Web
Information and utility
Mature web
wwwMature web
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Marketing WebService Web
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Marketing WebService Web
wwwSIGN
AL
NOISE
Mature web
Gadgets and widgets
There’s an app for that
Apps
appapp app
Apps
appapp app
SIGNAL
NOISE
5 Characteristics ofinnovative mobile apps
1. Don’t reinvent
shopkick, 2010
BBC News, 2009
2. Work with the device affordances
Shazam, 2009
3. Over deliver on a user need
Ocado, 2009
4. Be a prosthesis
Find a property, 2009
5. Focus on input
Downloaded five million times in the first few days(http://www.mobile-ent.biz)
Skype, 2009
iPad
Service Innovation
The Service level
Service
Delivery
Mapping touchpoints across time
• Example: VF roaming
Service operation components
SERVICE
Apps
Devices
Business models
Data
User needs
Back end
$1.5bn in transactions forecast for 2010http://www.mobile-ent.biz
Built upon the hugely successful Red Laser platform: downloaded 2m timeshttp://www.mobile-ent.biz
Ebay Buying Ebay Selling
Facebook, 2009
Collaborate and observe
Thank you