seven consumer trends and their ramifications
DESCRIPTION
Seven consumer trends that affect how we market in a consumer controlled, social media world. From a presentation to the Swiss Consulate in Boston. October 9, 2009.TRANSCRIPT
Presentation to the Swiss Consulate on how to market in AmericaSeven Trends and their Ramifications
October 9, 2009
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SEVEN
Seven Consumer Trends and their
Ramifications
BRAND
BRAND
it’s about relationships.
listen
ENGAGE
b u i l d
inspire
MOBILIZE
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VII
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SEVEN
consumers want more participation and even control.
embrace crowdsourcing
give up some control
build in memes
we want to do business with a person,not an institution.
learn social media protocol
put a face, not a logo at the forefront
tap into employee enthusiasm
our relationships with media are more complex than ever
know what mode your consumer is in
be creative and engaging
take your content to your customer
attention spans are shorter.
build relationships
stand for something
maximize your search
expectations a r e h i g h e r .
give people flexibility to apply judgement
build a better user experience into everything
surprise people when they least expect it
there’s no such thing as perfect.only perfects.
enable customization
create multiple versions of messages and product
don’t assume consumer always knows what she wants
the MP3 is good enough.
fast/easy/portable/accessible
don’t waste money on the wrong things
experiment constantly
bake your marketing into the product
think of content as your product, too