Open APIs and News Organizations:A Study of Open Innovation in Online Journalism

Tanja AitamurtoStanford University

@TanjaAita

Seth C. LewisUniversity of Minnesota

@SethCLewis

International Symposium on Online Journalism; Austin, TX; April 1, 2011

the R&D problemfor news organizations

open innovation

open APIs

four leading cases:

NPRNew York Times

GuardianUSA Today

4 key benefits

(1)

speed up internal / externalproduct development

(2)

find new revenue potential

(3)

leverage the brand, drive traffic

(4)

build a community of developers

challenges

mostly internal (vs. external)more cultural than technological

takeaways:

open innovationefficiencies

‘woven into the web’ecosystem effects

thanks.

@TanjaAita@SethCLewis