session sponsored by spotx: video advertising in microsoft casual games
TRANSCRIPT
THE TRUSTED PLATFORMfor Video Advertising
FEATURING MICROSOFT CASUAL GAMES
Video Advertising in
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Mike Laband, VP, Business Development,
SpotX
Andre Sevigny, Director Business & Strategy,
Microsoft Casual Games
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Microsoft Casual Games Monetization Timeline
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Then went to paid (Download/ Subscribe)
Followed by free to play with in game purchases
Casual Games started out as ad supported
(Pogo/MSNGames.com)
Introduced video advertising to
Monetized with
Global Scale
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SpotX enables video monetization for publishers, catering to every audienceSpotX enables video monetization for Microsoft Casual Games across Windows 8/10 enabled devices
Inventory Overview
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Inventory Overview Cont.
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Programmatic First
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Direct Sales Approach
Programmatic Approach
Combination
Publisher Programmatic Selling Models• Manage and compete all
buyers in one auction• Buy side education to DSPs,
Trading Desks, Agencies & Brands
• Multi-faceted Strategy:• Private Marketplaces• Curated Marketplaces• Public Marketplaces
THANK YOUMike Laband, VP Business Development, SpotXAndre Sevigny, Director Business & Strategy, Microsoft Casual Games
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