Issue SERVDESIGN > > Feb 13, 2012 > > $4.99rollingstone.com

SEX , DRUGS, ROCK N’ ROLL & HONEY

Rock n’HoneyRock n’Honey

CONTENTS:

INTRO

PERSONA(S)

STORY BOARDS

CUSTOM INDEX

BRANDED ELEMENTS

GOALS

INTRO TO GUIDE BOOK:

GOALS:

BRANDED ELEMENTS:

BRANDED ELEMENTS:

KEY OFFERINGS:

Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”

FLOOR 1

FLOOR 2

FLOOR 3

Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”

FLOOR 1

Upon entering “Rock n’ Honey” guests will be greeted by honey factory inspired facade. Large honey dispensers will be positioned so guests can pour their own honey, as well as a honey cafe and interactive honey exhibit “Hive to Home”

FLOOR 1

The Second floor will act as a dance club and venue. It will play host to top artist and rockstars of the day. Guest can listen and enjoy honey based cuisine while sipping on pints of Mead.

PERSONA DEVELOPMENT:

DEMOGRAPHICS

NAME

METAPHORE

TRAVEL/JOURNEY TRAVEL/JOURNEY

ARRIVE ARRIVE

PHOTO

PRE EXPERIENCE:

DESCOVERY DESCOVERY

TRAVEL/JOURNEY TRAVEL/JOURNEY

ARRIVE ARRIVE

DURING EXPERIENCE:

DESCOVERY DESCOVERY

TRAVEL/JOURNEY TRAVEL/JOURNEY

ARRIVE ARRIVE

DURING EXPERIENCE:

DESCOVERY DESCOVERY

TRAVEL/JOURNEY TRAVEL/JOURNEY

ARRIVE ARRIVE

POST EXPERIENCE:

DESCOVERY DESCOVERY

TRAVEL/JOURNEY TRAVEL/JOURNEY

ARRIVE ARRIVE

TOUCH POINT DEVELOPER:

MENU

PRODUCTS

DRINKS

EVENTS

OTHER/ADDITIONAL

MAP:

Stage

Entrance

Shop

Explore

Stairs

Stairs

Bar

The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.

STANDARD INDEX:

STAKEHOLDER

SERVICE PROVIDER SERVICE DESIGNER

CUSTOMER

LEARN/EXPLORE/SOLVE

INFOMATION/TAG PERFORMANCE/SHOW

BUY/TRANSACTION

STAKEHOLDER

SERVICE PROVIDER SERVICE DESIGNER

CUSTOMER

CUSTOM INDEX:The following is an index of game peices and their sugested uses, please note that these uses are only suggestions and if at any time you find a need to redefine them you are not only aloud to, but encouraged.

STAKEHOLDER

SERVICE PROVIDER SERVICE DESIGNER

MEAD/HONEY MECHINE

STAKEHOLDER

SERVICE PROVIDER SERVICE DESIGNER

CUSTOMER

STAKEHOLDER

SERVICE PROVIDER SERVICE DESIGNER

CUSTOMER