service marketing hospitality tourism

8/2/2019 Service Marketing Hospitality Tourism

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B :

Bhisham Golani 11010

Arpit Panchal 11065

Vivek Sahay 11073

Market Anal sis

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ntro uct on

Tourism

Indian Scenario

Recommendation

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One of the most diverse, exciting, challengingn im r n in n r f h w rl .

It offers career opportunities that are.

Hospitality is the relationship between guest,hospitable.

,

entertainment of guests, visitors, or strangers,r r m m r hi l nv n i nattractions, special events, and other services

for travelers and tourists.

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Tourism & Hospitality

Work with travel

agen s, our opera ors,

airlines, cruise lines,government tour smcommissions, regional

tourism associations,hotel chains tourist

attractions & special

events company.

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The delegate International air line crews

Business Medical requirementsexecut ves Fans for sports

Beach strollers

Leisure

v s ng omes

Pilgrims

travellers,

Travellers for arts & architecture

Heritage6

Travellers for Wild life camps, bird sanctuariestravellers


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Product

Place

Promotion

Benefit Connectivity Distribution

Word of mouth

Price Peo le Process Actual Cost Premium

Line & Staff Tourist and Visitor

Standardization Customization One Stop Shop

Physical evidence

Tan ible As ect

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Facilities Memento


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1. Media

, ,travel program on television and radio.


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2. Reference Books

textbooks.

3. Libraries, ,

newspaper, cd-rom & video.


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4. Visiting attractions

experienced.

5.Leaflets & brochures

p ov e n o ma on a ou earea.


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6. Tourist Office & Tourism Commission

- -hospitality facilities & services.


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7. Internet

found on World Wide Web.

8. Personal experience

activities & events

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9. Colleagues & associates

t ey are your superv sor or

managers to share theirknowledge.

10. Industry association

ese o gan sa ons co eccompile up-to-date tourism &

osp a y a a


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The world's leadin hotel brands -joining the battle

world's leading hotel brands. New brands such asAmanda, Satinwoods, Banana Tree, HamptonInns, Scandium By Hilt and Mandarin Oriental are

joint ventures with domestic hotel majors

Unitech, which is setting up two hotels inDelhi,has already formed a joint venture withMarriott International to run its three new hotels in

, , ,Accor, Four Seasons etc are briskly reinforcingtheir presence in India.


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Many business hotels in Indiaare integrating full-fledged spas

,main stay of resort properties.

Hotel would typically include

an apartment block or acommercial block (retail oroffice) along with a hotel.

Eco friendly htels

Customer Relationship


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The Ministry of Tourism is pushing the great Indians ory e ec ve y w s su e an c arm ngIncredible India campaign

December 2002 and plan to keep it going,Amitabh

According to estimates, another 150,000 rooms will

have to be added across the countr in the next fiveto seven years to be able to meet the increaseddemand.

At 6,762 rupees, Bangalore had the highest ARRacross all categories in the 30 cities. New Delhi was, ,

rupees. All India ARR increased 26.9 % over the

revious ear. Star cate or occu ancies ran edfrom 46.3 % to 72.1 %.


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Any Question???

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service marketing hospitality tourism

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