inbound marketing for hospitality, travel and tourism industry
TRANSCRIPT
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Inbound Marketing For
Hospitality,
Travel And Tourism Industry
www.omnepresent.com
Table Of Content
Introduction● What is Inbound Marketing for Hospitality, Travel and Tourism Industry● Inbound Marketing and the Relocation in the Hospitality, Travel and Tourism Industry
Key Factors● #1 Getting Discovered By Users
○ Developing The Content○ Making the most of Blogging○ Optimizing Websites○ SEO for Hospitality, Travel and Tourism based websites○ Exploiting Social Media and Hospitality, Travel and Tourism portals ○ Paid Ads○ What does a Brand mean?
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● #2 Transforming Leads into Customerso Transforming Strangers into visitors, and those visitors into customerso Understanding Call To Actiono Whats a Landing Page?o Encouraging The Leadso An Idea about Lead Qualificationo How Email Marketing can be used to get the Travelers attention?
● #3 Inspecting the Process○ Perceiving Plan Do check Act○ Inspecting the Strategies and improving○ Enhanced Trading and Establishing Partnerships○ Rebuild Relationships with the target audience ○ Mobile platforms and App Based Services
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Inbound Marketing For Hospitality, Travel and Tourism Industry
● A retreat of the traditional form of marketing
● Its all about providing content relevant to customer
● The idea is to keep presenting the content to the customer through websites, call to action, email marketing, encouraging them to plan a trip through your company
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Inbound Marketing And The Relocation In The Hospitality, Travel and Tourism Industry
Why This Change..?● Customer can be choosy● The one who reaches what customer
needs, succeeds● Inbound and digital marketing are the
launchpads to successDo You Know..?
● How many people are on the “Do no Disturb list”...?
● How many people skip the ads on TV..?The answers can be Gobsmacking
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Getting Discovered By Users
● Search Engine Optimization is the ultimate factor
● Getting discovered by user depends totally on the Content, Keywords and Titles
● Relevant content will help more people reach you in Search on various Search Engines
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Transforming Leads Into Customers
● Taking follow-ups from the user every time he/she comes online
● Constantly appearing Call-To-Action would do the trick (Cookies will be the playmaker here)
● Keep the user connected to your website
● Feed the information based on the profile of uses based on his data
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Inspecting The Process
Perceiving Plan Do Check Act● Plan
○ Working on strategies to provide a comfortable online experience while making reservations
● Do○ Information Accumulation from the leads (key
elements : call to action and landing pages)○ Transform strangers into customers
● Check○ Scrutinize the users pattern, likes, dislikes, hobbies,
interest
● Act○ Modify the structure according to market flexibility○ Innovate new strategies, present new packages to
keep the customers tied up
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Hospitality, Travel and Tourism Marketing With An Advanced View
● A new approach to inbound marketing to attract potential travelers, with the help of new strategies and technologies
● Understanding the travelers need, likeability based on his profiling through Call-To-Action and Landing Page Forms
● Releasing new attractive offers and constant direct online support for customer satisfaction
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#1 Key Factor: Getting Discovered By Users
Developing The Content● Understanding what the potential
travelers want● Keeping track of what the competitors
are up-to ● Regularly updating the content so that
user gets the fresh and new content● Use Infographics / Multimedia also
rather than more text
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#1 Key Factor: Getting Discovered By Users
Making The Most Of Blogging● Question!
○ Do you know what percent of companies converted leads into customers through their blogs?
○ The answer could be quite surprising
● Blogging is of great use for SEO● Important industry members share
ideas through blogs
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#1 Key Factor : Getting Discovered By Users
Optimizing Websites● All the components of the website
must be optimized, such as content, multimedia and SEO as well
● User should be comfortable with the structure and content of the website
● If user likes what he sees, the comebacks increase and so the success rate
● The content needs to be sensible
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#1 Key Factor : Getting Discovered By User
SEO For Hospitality, Travel And Tourism Based Websites
● Studying how the queries are answered based on keywords that a traveler provides to a search engine
● Making sure that the appropriate set of keywords is used to stand out in the search for your target traveler
● Strategizing and managing the content throughout the site to provide the search engine to identify you when a applicable to your site content search is done by user
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#1 Key Factor : Getting Discovered By Users
Exploiting Social Media And Hospitality, Travel And Tourism Portals
● Social media is growing impressively over the years and the business is promoted over it is getting benefits
● Gives Opportunities to interact before taking decisions related to planning trips and choosing a hotel or restaurants to dine at
● Projecting the expertise on the portals to fetch the clientele to your site where the final process is done
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#1 Key Factor : Getting Discovered By Users
Paid Ads● These are the ones that appear on top
of the search results as a sponsored link ● It allows you to modify the keywords
according to your target travelers needs● Helps in getting a sense of the amount
of traffic to your website● Different from traditional ads, displays
what is needed by the user
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#1 Key Factor : Getting Discovered By User
What Does A Brand Mean?● A brand is a benchmark, an assurance of
the quality that user expects from it in terms of Hospitality, Travel and Tourism packages
● Your brand name gives a message about the behaviour and setup of the trips that you provide, and your hotel services also
● Should be identified easily by the user. Good presentation of brand will help in promotions
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#2 Key Factor : Transforming Leads Into Customers
Transforming Strangers Into Visitors, And Those Visitors Into Customers
● Encourage the visitor to be transformed into customers with the help of exclusive offers and discounts
● Keep the offers specific to the users interest, unnecessary offers will not help
● Let the user understand the whole structure, no need to hammer him/her with too many ads, a timely reminder would do the job
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#2 Key Factor : Transforming Leads Into Customers
Understanding Call-To-Action● Clicking on Call-To-Action redirects
you to a form known as landing page form. Filling that leads you to accessing the offer benefits
● Tempting Call-To-Action will provoke the user to click and sign up for the services
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#2 Key Factor : Transforming Leads Into Customers
Whats A Landing Page?● The Next step to a Call-To-Action● Its a Form that appears when a user
clicks a Call-To-Action, it asks for user details like contact information and personal data, use minimum description to introduce
● Filling and submitting it allows the user to use the offers
● This is how a stranger is converted into a lead
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#2 Key Factor : Transforming Leads Into Customers
Encouraging The Leads● Need to build confidence in leads
mind that this is the right product or offer to them, motivate them to invest
● Providing relevant and ample information about the packages and trip plans is the “Building Block”
● Keeping the user updated about his status in the selling cycle. maintaining relationships is crucial
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#2 Key Factor : Transforming Leads Into Customers
An Idea About Lead Qualification● Keeping the lead tied and
encouraging them constantly by being connected to them
● One thing needs to be understood that not every lead will be scored. still it is needed to be in touch with them through follow ups regularly
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#2 Key Factor : Transforming Leads Into Customers
How Email Marketing Can Be Used To Get The Travelers Attention?
● Subscription to the newsletters, ebooks and other related things will drive the attention of the lead
● It has to be scheduled well● “Opt in” options can allow the users
to receive notification● No need of using tough words.
keeping the title easy and the content short to understand will tempt the user to stay subscribed
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#3 Key Factor : Inspecting The Process
Inspecting The Strategies And Improving● Examining the process and learning,
finding the unidentified opportunities● Need to take into consideration what
needs to be done to get better in future
● Visitors, Leads, Customers need to be tracked regularly
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#3 Key Factor : Inspecting The Process
Enhance Trading And Establishing Partnerships● Online maintenance of user data has
allowed the companies with a greater access to operator networks
● Establishing and Maintaining a contact list in order to understand the position of the lead in selling cycle
● It is not a good practice to keep spamming the leads. Handle them with ease
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#3 Key Factor : Inspecting The Process
Rebuild Relationships With The Target Audience
● It takes time to keep the public sticked to us when the Techniques of Marketing change
● Promotion over social media helps to keep the audience tied up
● Facebook Pages, Twitter Handles, Blogger and Others social media websites provide a great set of opportunities
● Utilizing new trends in social media helps you stand out
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#3 Key Factor : Inspecting The Process
Mobile Platforms And App Based Services● Smartphone is the need of the day● Many androids, ios and other
smartphone users are active every day● Mobile websites and apps has to be
very efficient and easy for enriched mobile experience
● Keeping the size of downloadable content to a minimum for effective usage
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Conclusion
● With a right goal and technical support, Hospitality, Travel and Tourism companies can take a big leap in terms of Inbound Marketing
● Call to Action and Landing Page forms are crucial in encouraging new customers
● Ensuring user finds us Quicker than others● Keep track of competitors, always try to be one step
ahead ● Promotion on Social Media is one of the key things● Considering the Importance of Mobile based websites● Keywords, Title and Content need to be applicable for
SEO● Understand the need and current trends of Hospitality,
Travel and Tourism Market● Keep the content Descriptive, Infographic, and updated
time to time
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Contact Us
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