SERIOUSLY GOOD ICE CREAMmorgan rand i ta ra a lbe ro na ta l i e

1) Create a brand ident i ty that stands out

2) Dr ive t r ia l for in i t ia l purchase

o b j e c t i v e s

d e l i v e r a b l e s

Tagl ineLogopackaging

PaidOwnedEarned

media p lan

Target persona

Elevatorstatement

INDULGERSM I L L E N N I A L S

ONE SCOOP WONDERS4 5 +

S e r i o u s l y d i ff e r e n t t a r g e t s

B U Y I C E C R E A M C O N S I S T E N T LY

M O R E D I S C R E S I O N A RY I N C O M E

S E E I C E C R E A M A S PA RT O F A W E L L

R O U N D E D M E A L

A W A R E F I B E R C A N TA S T E G O O D

S E E K S O U T T H E H E A LT H B E N E F I T

“In order to be remembered in a crowded marketplace, it helps if your business has a trait that is worth remembering.”A u t h o r , T H E O D O R E L E V V I T

O N U S P s

OUR ADVERTISING WILL CONVINCE ONE SCOOP WONDERS THAT ICE CREAM WITH FIBER IS A THING, AND IT’S SERIOUSLY GOOD.

E L E VAT O R S TAT E M E N T

Seriously flavorful,Seriously fiberful,Seriously good.

S e r i o u s l y g o o d t a g l i n e

S e r i o u s l y g o o d B R A N D

WHO ARE WE?

TELL I T L IKE I T I SFUNNY

DAD JOK ES TRUSTWORTHY

S e r i o u s l y g o o d C R E AT I V E S T R AT E G Y

Build USP awareness

Establish the name

MAKE IT FUN

S e r i o u s l y g o o d 2 m o n t h M E D I A S T R AT E G Y

EARNED

OWNEDPAID

$26 ,072

S e r i o u s l y g o o d M E D I A S T R AT E G Y

OWNED

S e r i o u s l y g o o d M E D I A S T R AT E G Y

OWNED

S e r i o u s l y g o o d M E D I A S T R AT E G Y

OWNED

S e r i o u s l y g o o d M E D I A S T R AT E G Y

OWNED

P r o v i d e n c e fl e a

H o p e s t . f a r m e r s m a r k e t

P a w t u c k e t f a r m e r s m a r k e t

B r i s t o l f a r m e r s m a r k e t

N e w p o r t f a r m e r s m a r k e t

$ 5 0 0

S e r i o u s l y g o o d M E D I A S T R AT E G Y

OWNED

S e r i o u s l y g o o d M E D I A S T R AT E G Y

PAID

B R A N D E D + U N B R A N D E D K E Y W O R D S$ 1 , 0 0 0

S e r i o u s l y g o o d M E D I A S T R AT E G Y

PAIDLO C AT I O N S n e a rW h o l e f o o d s + D a v e ’ s m a r ke t p l a c e

8 w e e k s X 8 BOA R D S

$ 6 0 0 / s h e l t e r

$ 4 , 8 0 0

S e r i o u s l y g o o d M E D I A S T R AT E G Y

PAIDTA G L I N E

PA C K A G I N G

W H E R E T O B U Y

S I M P L E

S e r i o u s l y g o o d M E D I A S T R AT E G Y

PAIDTa r g e t i n g :

A g e 4 5 - 6 0

R h o d e i s l a n d

F i b e r - r e l a t e d i n t e r e s t s

L i k e s D a v e ' s m a r k e t p l a c e

Seriously Good Ice Cream

S e r i o u s l y g o o d M E D I A S T R AT E G Y

PAID

R U N O N 3 S TAT I O N S :+ L I T E R O C K 1 0 5 _ WA D K-A M 1 5 4 0+ W W B B F M 1 0 1 . 5( 2 G R P S E AC H )

I N A M + P M D R I V E T I M E

S C H E D U L E

$ 1 8 , 5 7 2 . 5 0

S e r i o u s l y g o o d M E D I A S T R AT E G Y

EARNED

S c o o p a w a y

B e t t e r f o r y o u

S e r i o u s l y g o o d

S e r i o u s l y g o o d M E D I A S T R AT E G Y

EARNED

SERIOUS SONGSFOR SERIOUS SCOOPERSU S E R G E N E R AT E D C O N T E N T

Seriously Good Ice Cream

S e r i o u s l y g o o d 2 m o n t h M E D I A S T R AT E G Y

EARNED

OWNEDPAID

$26 ,072= 1 ,280 ,000 impress ions

R A D I OO U T D O O R

S O C I A LG o o g l e a d

w o r d s

L o g oP a c k a g i n g

I c e c r e a m c a r tw e b s i t e

s o c i a l m e d i aS o n g c o n t e s t

se r ious ly de l i ve r i ng on your ob jec t i ves

Thanks! ( se r ious ly )