September 2- 4, 2015 www.kshop.orgCONTACTKINTEX T. +82-31-995-8072 E. kshop@kintex.com

e-Sang Networks T. +82-2-3397-0926 E. kshop@e-sang.net

02 03

Event Outline

Title

Date

Venue

Item

Organizer

K Shop 2015

September 2-4, 2015

Hall 10, KINTEX 2

Shop Design, Shop Technology

KINTEX, e-Sang Networks

Omni-Channel Exhibition & Conferencefeaturing offline, online and mobile shops

Omni-ChannelOmni-Channel Retailing is the evolution of multi-channel retailing, concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. To use all channels simultaneously, retailers using an omni-channel approach will track customers across all channels, not just one or two

Celebrating its 3rd anniversary this year, K Shop 2015 is Korea’s only

event featuring the latest designs and technology for retail shops.

K Shop attendance includes retail industry professionals,

shop owners and entrepreneurs.

Introduce your excellent retail shop solutions to verified retail

industry buyers and gain opportunities to expand your business.

Everything you need for offline, online and mobile shops!

Korea’s only exhibition & conference specialized in retail store marketing, K Shop 2015!

Offline Store

Online Mall

Mobile Shop

TV Shopping

SNS Terminal

Kiosk

Internet

Electronic Tag

Catalog Shopping

04 05

Shop Design

Interior Shop interior, furniture, lighting, décor, landscaping

Store EquipmentShop fittings, display cases, showcases, mirrors, display stands, gondolas, carts

Visual Merchandising Mannequins, show window display, POP displays, signage, lighting boxes

MarketingAdvertising promotion, pop-up stores, food trucks, store music, scent marketing, retail marketing agencies

Shop Technology

i-RetailRetail solutions, payment, customer management, location-based services, electronic tags, digital coupons & stamps, e-shopping mall production, online & mobile advertising

Retail Devices POS, price and labeling machines, barcode scanners, paging systems, industrial terminals, standby systems and speakers

Digital DisplayDigital signage, electronic menu boards, electronic price displays, transparent LCD refrigerators

Security CCTV, loss-prevention, access-control systems

Korea’s only retail shop exhibition- Features all the hardware and software needed at retail shops- Presents a vision for shops of the future featuring concepts like omni-channel and O2O

Targeted Buyers- Retail companies that operate offline stores, online malls and mobile shops- Shop owners (small business owners and entrepreneurs)

New Paradigm- A new concept of show featuring everything you need

in your shop, as opposed to single item exhibitions- Online, mobile and offline integration strategy all in one place

Reliable Organizer- KINTEX is Korea’s largest exhibition center and government-funded organization- Co-organizer e-Sang Networks is Korea’s leading exhibition organizer

K Shop Features

Retail Industry ProfessionalsProfessionals in charge of shop displays, VM, IT, brand managing, marketing and purchasing at specialized retail channels including hypermarkets, department stores, convenience stores, franchises, fashion brands, shopping malls, online malls, social commerce and home shopping.

Shop ProfessionalsStore equipment/facility professionals, shop interior designers/planners, visual specialists, retail marketing agencies, retail real estate professionals and consultants

Shop OwnersShop owners, store managers, small business ownersand entrepreneurs

Omni-Channel ProfessionalsOmni-channel marketing specialists, channel integration

managers, professors, lecturers, researchers and authors

Buyers

06 07

49%

37%

8%4%2%

22% 52%

39%

9%

56%

17% 5%10%

67%

19%4%

33%

45%

17% 5%26%

29%

15%

13%

11% 6%

Exhibitors

Exhibitor SurveyReason for Participating in

K Shop 2014Satisfaction with

K Shop 2014Intention to participate in

K Shop 2015

Buyer Brands

K Shop 2014 Post Show Report

LG CNSA simple mobile payment system

“KakaoPay” created by combining

LG CNS’s simple payment solution

“MPay” and mobile messenger

“KakaoTalk”

Finding new customers

Advertising new tech and products

Renewing and strengthening corporate image

Understanding recent trends and collecting info

Comparatively demonstrating with competitors

Very satisfied

Satisfied

Average

Dissatisfied

Will participate

Will favorably review

Not decided

IBM“IBM Solution Box for Smart

Commerce” covering sales,

ordering and marketing

SK Telecom“WIZTURN Exhibition Solution”

that applies beacon technology

to exhibitions, enabling real-time

store marketing through location

recognition

Samsung Electro-Mechanics“Samsung ESL (Electronic Shelf Label)

system” which displays various information

including product name, barcode, and

date of manufacture, as well as the

price and unit price of the product

외 다수기업

SEMINARS & WORKSHOP

15,057SEMINARS & WORKSHOP

6SEMINARS & WORKSHOP

100SEMINARS & WORKSHOP

31SEMINARS & WORKSHOP

300

08 09

Job ClassificationRetailer

(mart, department store, franchise, etc.)

Shop owner

VM/shop display

Entrepreneurs

Interior design/construction

Retail device manufacturer

Retail solution service

Student/professor

Other

Mart

Department store

Convenience store

Shopping mall/online mall

Cafe/restaurant

Shop owned by individual

Fashion brand

Beauty brand

H&B

IT, SI

Other

26.47% 22.74%

10.36%

9.75%

8.52%

7.63%

5.04%

4.47%

3.86%

3.20%

2.82%

9.13%

13.19%

12.58%

10.98%

7.44%

6.38%

6.22%

4.57%

11.73%

Field

Buyers

15,057

Buyers Participating Countries Exhibitors Conference

Sessions Booths

Implementation of a virtual store, creation of a space with exhibitors’ products.Demonstrated 38 products by 19 companies among exhibitors in 2014 in the showroom and introduced the latest shop technology and interior displays

10 11

ShowRoom fashion & cosmetic cafe

Samsung Electro-MechanicsESL (Electronic Shelf Label)

Scent marketingStore Scent marketing

POS machine

Electronic menu board

Kiosk for store event

Transparent LCD refrigerator

Wireless smartphone charger

Table advertising media

MU SolversStore speaker

ADT SecurityAnti-theft tag

SoundGraphSNS Cast and electronic board

LG ElectronicsDigital media

OKPOSPOS machine

Axis CommunicationsCCTV and traffic analysis

ZOYI CorporationBig data analysis for shop visitors

Promotion Plans in Korea and Overseas31 sessions on shop design and shop technology over 3 days in 2014

Conference

Press release in major media channels including industry magazine, metropolitan and local newspapers (About 100 articles published in 2014)

Press Release

Sending e-newsletters twice a month to a group of 30,000 buyers (including visitors from previous shows and website registrants) on show updates and latest industry trends

e-Newsletter

Pre-conference for pre-show marketing

Presenting effective retail marketing strategies for interested professionals in K Shop buyer group

Pre-Conference

TargetRetail industry professionals

Shop owners, Small business owners

Omni-channel professionals

Entrepreneurs

Marte-Mart, Homeplus, Lottemart, Costco, Kim’s Club, Hanaro Mart, etc.

Department StoreHyundai, Lotte, Sinsegae, Galleria, AK, Grand, New Core, etc.

Convenience StoreCU, GS25, Buy the Way, MINISTOP, 7-Eleven, etc.

FranchiseCJ Foodville, SPC, Sun at Food, Starbucks, Caffe Bene, Coffee Bean, KFC, McDonald’s, Burger King, Lotteria, etc.

Fashion BrandCheil Industries, LG Fashion, Shinsegae International, Handsome, Daehyun, Aioli, MK Trend and Beaucre, etc

Shopping Mall Lotte Mall, TimeSquare, IFC Mall, D-CUBE, I Park Mall, Shinsegae Outlet, Lotte Outlet, etc.

Online Mall11th Street, G Market, Interpark, Lotte.com, SSG.com, Auction, Coupang, Ticket Monster, WeMakePrice, etc.

Home Shopping CJ O Shopping, GS Home Shopping, Hyundai Home Shopping, NS Home Shopping, Home & Shopping, etc.

Shop OwnerSmall Enterprise and Market Service,Gyeonggi Small and Medium Business Center, and Seoul Startup Center

NewspaperMajor online and offline newspapers including Chosun Ilbo, Maeil Business Newspaper, Korea Economic Daily, Yonhap News and Apparelnews

MagazineRetail Magazine, Business Korea, Deco Journal, POPSign, etc.

Direct Invitation Advertisement

Media Partners

Forming official media partnerships with 40 media channels (formed partnerships with 25 media channels including Apparelnews, Business Korea and etc.in 2014)

Websitehttps://www.kshop.org

Facebook https://facebook.com/kshopfair

Blog http://blog.naver.com/kshopfair

YouTube http://youtu.be/nOTMLaxscMk

Posting K Shop news and trends inretail industry, twice a week on facebook and once a week on blog

SNS

12 13

Category Subject Speaker

Shop Design

Process of Retail Store Development Chan Lee, Manager, CJ CGV

Effective Shop Fitting in Retail Marketing - Cases & Suggestions Yong-il Kim, Retail red Operator, LG Household & Health Care

Innovative Solutions from Europe to Change Shop Design and Decor Trends Filip Van Ceulebroeck, Easy Blox

Space Branding: Marketing Approach of Retail Designs Ji-won Baik, CEO, Urbantainer

The Importance of Retail Marketing VM Ji-yeon Kim, Manager, Puma

VM Trends from Popular Overseas Stores and EuroShop Mi-ra Kim, Director, Korea Visual Merchandising Research Society

Shop

Technology

Mobile Payment and Alternative Authentication Method Trend for Accredited Certificate Un-ho Jeong, Director at LG CNS

Kakao Pay’s Yesterday, Today and Tomorrow Yeong-jun Ryu, Manager, Kakao

Heart for Omni-Channel and O2O Service - Retail OMS Yong-ho Lee, Manager, IBM Korea

Evolution of Retail Marketing through LBS, loT & Cloud Convergence Seung-hyun Chu, Manager, SK Telecom

Successful Operating Strategy for Brand-Owned Shopping Malls Jang-kyu Kim, Director, Lotte.com

Innovating Omni-Channel Marketing - from Mobile, Location-Based, and Customized Advertising to Big Data Analysis

Hee-won Kim, CEO, WE&FACTORY

Utilizing Big Data in Retail Stores Jae-hong Kim, Director, ZOYI Corporation

Network Video - Differentiated Benefits for the Retail Market Kyu-beom Kim, Manager, AXIS Communications

Bitcoin and Payment (Using Bitcoins in retail) Jin-hee Lee, CEO, Yapian

Privacy Policy and Applications Online Hye-seon Kim, Deputy Director, Order Communications

Next Generation Digital Signage Using Smartphone, Cloud and SNS Service Dong-gwan Jeong, CEO, SoundGraph

※ Multiple companies other than the ones stated above gave presentations on omni-channel marketing, interior design and visual merchandising

Joint promotion with similar exhibitions in-cluding RetailEx in Thailand, C-star in China, Last Mile Fulfilment in Singapore, and many others.

Cooperation with retail-related associations including Japan Retailers Association, China Chain Store & Franchise Association and Thai Retailers Association.

Buyers attracted through international network of KOTRA (Korea Trade-Investment Promotion Agency: 124 offices in 84 countries)

Overseas

Sponsorship

14 15

Submit 1 copy of Application Form

through e-mail

Pay for booth (wire transfer to assigned bank account)

* No credit card payments

Application Deadline: August 11, 2015

* Registration may close early if booths are all sold out

Contact

■Shop Design Jeong-yeon Cha at e-Sang Networks Phone: +82-2-3397-0926 Email: kshop@e-sang.net■Shop Technology Manager Elly Yoon at KINTEX Phone: +82-31-995-8072 Email: kshop@kintex.com

How to Apply

Booth Specification

※Booth design may change at the discretion of the organizer

(1booth: 3m×3m=9m2)

Space Only (2 booths or more) Shell Scheme

Exhibitors shall directly select and hire a booth vendor

(among KINTEX official contractors)

and construct the booth

One standard booth will be provided by the organizer

Floor carpet, wall, lighting, electricity (1kw, 1 outlet),

1 info desk, 1 chair and company name signboard

(Korean/English)

※ Booth Fee: USD 2,500 /1 booth (9m2) Booth Fee: USD 3,000 /1 booth (9m2)

Item Provided Booth Online Promotion On-site

PromotionPrinted

PromotionMedia

Promotion Conference

PlatinumUSD 20,000

(Limited to 2 companies)

4 Booths (Space only)

Website banner

Sponsor logo on indoor banner

(large)

Visitor Pass Lanyard Logo Newspaper /

Magazine Logo Exposure

Participation in 2 Conference

Sessions

App bannerSponsor logo

on lobby banner (medium)

Exhibition Ticket Logo

Newsletter bannerRegistration

desk sponsor logo

1 Page Directory

Advertisement

Sponsored Phrase in Press

ReleaseSNS Logo

GoldUSD 15,000

2 Booths (Space only)

Website banner Sponsor logo on

indoor banner (large)

1 Page Directory

Advertisement

Participation in 1 Conference

Session

App banner

Newsletter banner

Registration desk sponsor logo

SNS Logo

SilverUSD 10,000

1 Booth (Shell scheme)

Website banner

Sponsor logo on indoor banner

(large)

1 Page Directory

Advertisement

Participation in 1 Conference

Session App banner

SNS Logo

Application Guide