seo:d, analyticsdagarna 141021
TRANSCRIPT
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Mät startsidanSEO:d
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David Nilsson [email protected]
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Spårar ni startsidan?
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Full koll?
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Varför?
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Mest trafik
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Nya lösningar
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Förenkla
Grupp A !
!
!
Grupp B !
!
!
Grupp C
1 2 3 4 5
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Innan det är försent
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Prioritera & optimera
100% 10% 1%
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Köper de rätt produkt?
Thailand -‐ 4 veckor -‐ 5 stjärnor Familj -‐ Bamseklubb, uGlykter mm
!
!
!
Grekland 1 vecka -‐ 2 stjärnor 2 personer
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Utvärdera
A1-‐P747 A1-‐P1337 B1-‐P1 B2-‐P2000 A1-‐P82 A2-‐P665 A3-‐P82 B3-‐P1 A1-‐P747 A3-‐P747
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Hur?
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Universal Analytics
ga('send', 'event', 'Kategori', 'AcPon', 'Label', Värde);
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Vad vill vi veta?
15
• Sida • Del • PosiPon • Produktnamn • Pris • RabaY
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Kategori
16
• Sida • Placering • Typ
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Action
17
• Click • Hover • Select • Play
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Label
18
• PosiPon • Produktnamn
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Värde
19
• Pris • RabaY
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Utvärdera
A1-‐P747 A1-‐P1337 B1-‐P1 B2-‐P2000 A1-‐P82 A2-‐P665 A3-‐P82 B3-‐P1 A1-‐P747 A3-‐P747
+ E-‐handel + Mål
RäY produkt/erbjudande? Kombinera med tester
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Nackdelar
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loggningar/session
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Mer jobb
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Frågor?