SEO VS PPC

What’s the difference between SEO and PPC and which is the

better option for your business?

Hi!I’M SHANE MCEVOY

I WRITE ABOUT MARKETING/SEO FOR FLYCAST MEDIA & BLANK

SEO.

WHAT IS SEO?

SEO is a multi disciplined technique designed to improve the position of a web page in the

search engine results such as Google, Yahoo & Bing

HOW SEARCH ENGINES WORK

Search engines use automated methods (“spiders”) to crawl the Internet & gather

key characteristics from webpages so relevant content appears in the search

results

SEO SUCCESS FACTORS

Specific SEO measures affect the ranking system used by search engines to rank pages

GOOD SEOCan potentially rank thousands of keywords

on the first page of search engine results and drive tons of FREE traffic to your

website

WHAT IS PPC

PPC stands for Pay Per Click and is a popular form of paid advertising used by

companies to gain instant visibility on the internet

HOW PPCWORKS

Advertisers bid for certain keywords in order to be seen for relevant searches on search engines, on social media and

other platforms

PPC COSTS

Advertisers only pay when someone clicks on the advert – How much you pay

per keyword determines where the advert is positioned

THE MAIN DIFFERENCES BETWEEN SEO AND PPC

• AN SEO CAMPAIGN CAN TAKE WEEKS OR MONTHS TO SEE RESULTS

• A PPC CAMPAIGN IS IMMEDIATE PROVIDING INSTANT VISIBILITY

• SEO RESULTS PROVIDE CONTINUOUS TRAFFIC OVER LONG PERIODS AND COSTS NOTHING

• PPC RESULTS CONTINUALLY COST MONEY TO MAINTAIN VISIBILITY OVER ANY PERIOD

• NATURAL SEARCH LISTINGS HAVE A HIGHER PERCEIVED TRUST VALUE & RECEIVE MORE CLICKS

• 94% OF USERS DON’T CLICK ON PAID ADS IN THE SEARCH RESULTS

• WITH AN SEO CAMPAIGN IT’S HARD TO SET A FIXED BUDGET AS COSTS VARY DEPENDING ON RESULTS

• WITH AN PPC CAMPAIGN YOU CAN SET A FIXED BUDGET AND SCALE OR DOWNSIZE AS NEEDED

WHICH IS BETTER?

THE TRUTH IS THEY COMPLEMENT EACH OTHER

FINAL THOUGHTSIf you are launching a new website or need to see faster results a PPC campaign is great for quick, short term visibility.

Over the long term, an SEO strategy will return more results for your marketing spend.

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