[Search Engine Optimization]

[Vidya Topa Institute of Professional Studies]www.vtips.org

WHAT

WHY

HOW

Topics covered

http://cunningmarketing.com

SEO?

• SEO [Search Engine Optimization]is a process to improve the visibility of webpage's in search engine result pages (SERP).

• SEO is a method to improve overall performance of the website like traffic maximization, Page Rank, site health and speed etc.

Why SEO?

• An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand.

• Although search engines have become increasingly sophisticated, in many ways they still can't see and understand a web page the same way a human does.

• SEO helps the engines figure out what each page is about, and how it may be useful for users.

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Helping the search engines make the right choice

HOW SEO is Done?

On page SEO

Off Page SEOSEO tools

On Page SEO

• On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines.

• In a simple definition On Page Optimization is what can be done on the pages of a website in order to make it more search engine friendly to achieve good search engine ranking for targeted keywords.

Main On Page SEO Methods

SE friendly urls Good Title

Meta Descriptio

nKeyword Research

Good quality

content

Web Page in Search Engine

Web Page Source

What are Keywords

• A keyword is a simple word or word phrase entered in search engines by user to search a particular information.

• Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.

Examples:SEO Training institute in Lajpat NagarBFIS Professional CourseCS Fourth Year Projects

Keyword Optimization

Choose the Right Keywords based on keyword length, search volume and competition.

Use keywords in Url, Title, H1 tag, Page Content, Image tag and in Anchor Text.

Url Optimization

URL makes it clear what the page is about to your visitors and the search engines.

Use appropriate keyword in URL. Use a dash (-) to separate words rather than other signs. Don’t use slashes, underscores, any numeric value in URL.

Example of a Good URL- http://www.example.com/green-dress.html

Title Optimization

A title tag is the technical term for text that describes a document on the web. Length:Keyword Placement: Use your Company Name: DON'T DUPLICATE Title Tags: Use Numbers: Separate your keywords with hyphens (-) or pipes (|):

Meta Description Optimization

The site description is the most important Meta tag. It is read by the search engines Yahoo and MSN and still plays a significant role in their searches.

Use a maximum of 153 characters: Avoid Duplicate Meta Description Tags: Avoid keyword stuffing: Include your primary keyword:

Content Optimization

Content is King in SEOOnly content can give the search engines a true indication of a

site’s content.

Content Location:Content Relevance:Content Density:Content Change:

Internal Linking

OFF PAGE SEO

The off-site phase deals primarily with inbound link building. Amongst the major engines Google places the greatest emphasis on links.

The process can take few months, and OFF page SEO is "never end" activity.

SOME OFF PAGE SEO METHODS

Social Bookmarking Directory Submission

Blogging Classified Submission

Press Release Submission Forum Posting

Article Marketing Business Listing

BENEFITS OF OFF PAGE METHODS

• Quality Back links.• Traffic Generation.• Frequent visits by spiders.• Higher Ranking.• Builds Natural Links.• Provides exposure for your site and business.• Make reputation of Your Company.• Classified sites are always good to get business. • Identify your brand .

SEM (Search Engine Marketing)

SEM (search engine marketing) includes things such as search engine optimization, paid listings and other search-engine related services.

SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

Two Terms:Google Ad words (PPC)Google Ad sense

PPC (PAY PER CLICK)

PPC PROCESS

GOOGLE ADSENSE

Ad Sense (Google Ad Sense) is an advertising placement service by Google.

The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

SMO (Social Media Optimization)

Facebook Page Creation.https://www.facebook.com/vtips.org

Twitter Account Creation.https://twitter.com/v_vtips

Linked In Company page creation.http://www.linkedin.com/company/vtips

Google Plus page creation.https://plus.google.com/u/0/b/104953207965533832820/104953207965533832820/about

Benefits Of Social Media

• 89% of respondents said that social media marketing has generated more business exposure.

• 64% saw lead generation increase by using social media 6 hours or less per day.

• 69% of marketers use social media to gather marketplace intelligence.

• 62% of marketers using social media for 2+ years reported a rise in search engine rankings.

• 62% of businesses with 10 employees or less reported that social media has reduced marketing expenses.

SEO TOOLS

There are lots of tools are available that help in SEO. But we are only going to describe only 2 SEO tools:

1. Google Analytics2. Google Webmaster Tool

GOOGLE ANALYTICS

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.

With Google Analytics, other than collecting data about traffic from Google, you will also be able to collect data traffic from MSN and Yahoo! search results with respect to your site and use it to strengthen your stronghold on the search platform.

GOOGLE WEBMASTER TOOL

• Google Webmaster Tools is a no-charge web service by Google for webmasters.

• It allows webmasters to check indexing status and optimize visibility of their websites.

• It is part of a marketing effort to reach out to Webmasters and promote Google services.

BASIC BENEFITS

• Access to search statistics on Google• Latest data regarding incoming links and internal links• Sends notification if your site has any crawl errors

(misdirecting) and/or malware (spam, viruses, etc)• Shows you keywords you are targeting and how effective they

are• Insights into crawling and indexing activity on the site

Site Performance Metrics

Keyword Ranking

Alexa

Ranking

Page Rank

Conclusion

SEO is an ever changing field

SEO takes time

More players in the internet are adopting SEO

http://cunningmarketing.com

Thank You

By- Beeru Prasad

http://cunningmarketing.com