seo tips april 2015

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SEO TIPS April 2015

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Page 1: SEO Tips April 2015

SEO TIPS April 2015

Page 2: SEO Tips April 2015

Choose the Right Search Volume Keywords

High Search Volume does not mean Low, Medium and High.

You need to check the number of monthly searches for those keywords.

Add these keywords in your website and while doing online submission, addthese keywords which is matching your web page Title, Description and WebPage Content.

Use Google Keyword Planner to find the High Search Volume keywords.

Always add your location like City, State or Country in each pages withdifferent Title, Description meta tags and Content.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 3: SEO Tips April 2015

Publish more content on your Website Blog

Unique content drives more traffic searched by internet visitors matchingyour website content with their Search Query (Keywords).

Write for your Customers. Do not write for Search Engines.

Struggling in choosing topic on writing website blog content?Think if you are a customer for a brand. What questions and information yousearch in a website? I did not mean FAQ, but other than frequently askedquestions, there will be some tips, product details, protection, offers andmore topics. You can choose any topic by adding to proper categories in blog.

Advisable to install Wordpress within your website for blog. Search Enginesquickly index Wordpress blogs. If you have your blogs written on otherwebsites, then you are promoting that website. Do not publish regular blogsin blogger or blogspot or hubpages. Use external websites for sharing lessinformation's. Give detail explanation in your website blog.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 4: SEO Tips April 2015

Create pages for Targeted Location

If your business is locally targeted with in a city, you can target that city byadding your business in Google Business Listing at Free of Cost.

After adding your business, you can request your customers to add ratingsand reviews about your products or services.

By adding ratings and reviews your brand or company is trusted by any newvisitor. Real Positive Reviews will help your business grow and drive moretraffic through Google Business Listing.

In Google Business Listing important factor is NAP – Name, Address andPhone Number. Publish more content by adding your Business Name, Addressand Location. Only then you can rank higher in Google Business Listing.

Adding right categories while creating business listing will display yourwebsite for best results. You can also edit those keywords later. Finally verifyyour Business Location with Address Verification or Phone Verification.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 5: SEO Tips April 2015

Google Local Business Listing

You can target on high search volume keywords with targeted location. Allyou have to do is by creating multiple pages with locations. Do not repeatany page with same content or location. If you publish duplicate pages withsame location, your search engine ranking will decrease.

Url Structuring with Hyphens (-) Example: http://www.webrifer.in/seo-training.html

Scenario 1Add multiple pages with locations only if your office or company is locatedphysically. Adding duplicate pages without your office locations will lead todrop in search engine rankings.

Scenario 2In other cases, a company will be in a city but it delivers products to othercities and states. This website can have multiple pages adding differentlocations.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 6: SEO Tips April 2015

Avoid Keyword Stuffing

Do not add more than 2 keywords in a page. It can be wherever you promotelike your website or any other external website.

Provide Anchor Text with the primary keyword you target on that page. Thisanchor text can redirect to your blog page also.

But avoid more Anchor Text redirecting to External Website.

Keyword Stuffing not only penalized by search engines. But most of thewebsite now adding keyword stuffing published content as spam on theirwebsite.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 7: SEO Tips April 2015

Responsive Design Mandatory for SEO

Design your website as Responsive supporting Mobile, Tablet, Computers andother Screen Resolution.

Compress image size on your website for all images in all pages.

Avoid High Definitions and Large images on your websites.

Do not use Flash or Frames in your website.

Add Social Media links to show your presence in Social Medias.

Use normal images and Embedded Videos to show your brand or producteffective.

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

Page 8: SEO Tips April 2015

Thank you

www.webrifer.com – Web Rifer Technologies (SEO Training in Chennai) India

For more details on SEO topics and Digital Marketing Training

Please visit www.webrifer.com